Sales Reps: Stop Making These Common Mistakes - podcast episode cover

Sales Reps: Stop Making These Common Mistakes

Mar 20, 202546 min
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Summary

Andy Elliott interviews Mark Robinette, a successful roofing sales leader, about the opportunities in the roofing industry, emphasizing the importance of self-belief, discipline, and finding the right company. They discuss building trust with clients, the benefits of a life by design, and overcoming the fear of taking risks. Mark shares his journey, offering advice for those looking to change their careers and build a legacy.

Episode description

TEXT ME: 918-210-0254Book a FREE Call With Me RIGHT NOW: https://elliott247.com/gameplan-ytWant My Training (free trial): https://elliott247.com/eta-freemium-m...Want My FREE Book: https://elliott247.com/get-swpb-free?...Priority Roofing is a company of growth. Why not you? When is is going to be your turn?TEXT Mark: 469 - 995 - 0572Follow Mark:   / robinette10  Follow Andy Elliott:Instagram:   / officialandyelliott  General Disclaimer:https://elliott247.com/general-8652

Transcript

Hey guys, Andy Elliott. In this video, I want to talk about the opportunity for a lot of you to really change your life. And by the way, this is going to be a value video. OK, but also it's just like everyone. Everyone starts somewhere. And most people I was talking to Mark, which I'll get to Mark in a second, about how most people, you know, when he was in high school, he didn't think he was going to end up in roofing. If I would have told Mark in high school, hey, Mark, you're going to end up.

earning all of your wealth and roofing he'd be like what and you know again he goes off to college you get out of college you sell gym memberships you're doing that thing and you know someone throws this crazy idea out there which we'll get into that and

And for the last 11 years, he's spent his life in roofing. And he has a beautiful family, three kids, crushing it, killing it, financially great, building a massive team, loves seeing his guys make money, loves to see his clients happy. I mean, just cool. Right? So I want to just start this video by telling you, I think that a lot of people don't know what is going to be the industry that's going to take them to the promised land.

And you might be in one right now trying to make something work and it's not working. And maybe you need to listen and watch this full video. And we can maybe talk about how you found your journey. And then also about the thing that maybe you would think is the thing that wouldn't be it ends up being it. And so be open-minded.

Right? 100%. You wouldn't have got out of the gym membership deal if you weren't open-minded about this crazy guy talking about roofs. Okay? And then also, look, Mark's a savage. Okay? He's strong. He's fit. He's a good-looking dude. You know, he's athletic. But I don't take you off as a high, loudmouth sales guy. No, definitely not. Okay. but they need to know that because people think about salespeople and they're like oh it's like an andy elliott type guy doing that and that and that's not it

You know, so number one, guys, I got Mark here and he's a savage. He's out of Dallas, Fort Worth, Texas area. He is building a massive team. Mark is very close to me. He said, Andy. I'm looking for about 20 more really strong men or women, people that want to change their life and want to be a part of a really strong team.

And so I was like, dude, I got the people, man. I promise you. So if you're watching this, like pay attention, that can be you and you'll have a number to text Mark and reach out to him and you guys can have a conversation. But, but Mark talking about like.

not being a salesy sales guy but now here you are the last 11 years you're in roofing sales and you obviously run your company now but but sales is what changed your whole life right um can you talk to us a little bit about like there's two types of sales guys so obviously people understand that they view maybe a guy like me that's really outspoken you know who's real you know i might be loud i might be like that like

Talk to the rest of the world that says, and I want to say something. I think this is a reason why a lot of people don't get a sales. They can't stomach the risk. right right like i and i hear people say oh i've tried sales it didn't work that guy couldn't stomach the risk and he'll never get that big life he wanted so he'll settle and then also you know it takes courage right you know to get out there but i want them to know that they don't have to be built like me

Right. And I love that. I think this is a really good opportunity for you to tell how you got in sales and how with your personality, you strived in sales and maybe talk a little bit about, you know, this opportunity with you in the roofing industry. And then we'll give some maybe how you grew up. Yeah, yeah, definitely. You know, with...

How I got into roofing, I mean, it was completely blindsided. Never been on a roof. Didn't know the first thing about construction at all. But when I got out of college, I had a degree. I had a bachelor's degree in business management. I applied a bunch of places. Nobody wanted to take me as, you know, because with somebody with no experience straight out of college. So I ended up settling for selling gym memberships, making 30 grand a year. Obviously, I found out pretty quick.

that's not going to carry my life. That's not going to get me to where I want to go. And, you know, I had just kind of a friend just tell me, hey, like, get into roofing sales. And I'm like, roofing sales? I've never been on a roof. I don't know the first thing about construction.

No, no way. You're like, no, no, no. You just, you just learn how to sell it. You understand the roof and you know, you can make good money. You obviously have the crews that, you know, do the work for you. You just got to talk to people. And I was like, well, I could talk to people. Yeah. You know, uh, that was the. biggest thing and so i said hey screw it let's go for it walk us through this yeah so like you're you're from let's go back in time yeah

And then walk us through. I'm a guy that's not the loud mouth guy. That's not the typical salesy person. Yeah. But your buddy's like, bro, all you're doing is educating people on these roofs. You learn a little bit about it. You go talk to people. Yeah. And you're like, sounds too good to be. true right right right no for sure and you know i i was an athlete growing up and i was never you know the the

the raw, raw guy, you know, the pound the chest kind of type of guy. I always liked to just like let my performance speak for itself. And that kind of carried over into just professional life as well. And I think just. The biggest thing was just being able to be relational, you know. I didn't need to, you know, have this, you know, grand old show for them. It's just be personal with them.

have the knowledge to educate them yeah and the sale will naturally happen that way and that that's that's what helped me with my success is just you know being that guy you know i i've told a couple of my sales reps like hey Act like you're dating their daughter.

Like you're trying to make a good impression, you know, respectful, very respectful, you know, maybe crack a few jokes, just get them to like you. Yeah. You know, that's, that's the key. Find a place in their family. Yeah. A hundred percent. Yeah. That's such good. Yeah. I love what he said. I caught this. You said, make this.

happen naturally i think a lot of sales people think that everything is about like i say this they say this i say that it's like a word play game and really at the end of the day when it happens naturally People are happy to spend. They don't want to shop. They make a decision to do business with you, whether you're higher, lower, better. It doesn't matter.

Really, at the end of the day, Rosa commodity. 100%. And you're not. 100%. And honestly, the way I look at it is it didn't matter what logo I had. It didn't matter what company I worked for. I'm selling me. And they're buying me. right and that that carried me a long way you know and when i first got into roofing i was with pretty bad operating company okay you know but

I, I didn't know better. Yeah. I didn't know better. You know, this is kind of all I know, but I'm selling me and it doesn't really matter what logo I had, even though, even though I'm behind closed doors, the company wasn't operating the way it should have been. Um, but. People were still, they were buying me. They didn't really care to look up my company. They just liked Mark. And that's the biggest thing. And that's kind of what I try to implement into my sales team is get them to buy you.

You know, and hey, we have a fantastic company, fantastic backing, you know, where you have that in your back pocket. But at the end of the day, they want to work with somebody they trust. Yeah. You know, and they believe everything they're saying. And they know you're going to get, they're at peace knowing that you're going to do a great job for them.

that's crazy man talk to us about some of the guys on your team that are doing really well what are some of the things that they're doing to be successful like if we were to make a human yeah like there's one watching this right now and How would we know that they'd be perfect? So if we were to make a human, right, that would be perfect for your team. What does that look like? It really comes down to self-belief.

And believing in yourself and understanding that you can do it. Because I have one of our top sales reps, and he's a fantastic, fantastic guy. I almost didn't hire him. He was... overweight, kind of looked a little lethargic to me and was kind of soft spoken. Yeah. But he made me believe that he was going to be able to do whatever he put his mind to.

He made me believe that. And so I gave him a chance. Yeah. And, you know, at the beginning, it was hard. It was very hard for him. And he's got a wife. He's got two kids. And he didn't know how he was going to pay his mortgage by month two. You know, because he was kind of going through some struggles. But after multiple conversations with him, what I really got out of it was.

he told me like, I believe I can do this. It's not happening right now, but I believe I can do this. And he never gave up on himself and he kept pushing and he kept pushing. And I saw, you know, him. all the failures he went through early on and he kept pushing, kept pushing. And his first nine months ended up making over a hundred grand. And then year two, he made over 300 grand.

And it's from a guy you never thought would have been a guy. A guy I almost didn't hire, but he had so much self-belief in himself. And he had a big why, obviously. He had a wife. He had two kids. He had a mortgage that he had to pay. He was the provider of his family. And his self-belief has carried him to the point where he's at now.

It's amazing. It's absolutely amazing. So, so, so number one, if you're watching this, I mean, obviously in any industry, this is value to take to any company, right? Yeah. I think it's two things. Number one, self-belief. If you don't believe in yourself, you're obviously going to quit at some point. And then talking about the quitting thing, you said the reason why he made it is because he didn't quit. I think perseverance is something that's really lacking in the world.

you know, pushing through. Absolutely. And, and, you know, they teach, there's a, I want to say this, there's a lot of very talented people who are unsuccessful. Have you noticed how many talented people there are? Have you ever talked to somebody and you're like, dude, you are overqualified for this job, but they are unsuccessful.

no perseverance yep they they quit yeah and or they don't believe and so if you believe if you have perseverance that's one what are what are a couple other things that you like maybe I'll throw out some ideas to let you fish in, but maybe values, standards, work ethic. I mean, things that you see bring these high producers out. Average people, what turns average people to great in your company?

Like that guy was average, he turned great. It's implementing discipline in their life. And with this type of sales, there's not a clock in and clock out. You know, I train them. I give them, you know, all the tools to be successful. early on but from there i'm not going to micromanage them you know i don't want to i don't want to be breathing over their shoulder calling them hey where you at where are you what are you doing today what's your plan i need people that are gonna go do it

regardless because they want to make a better life for themselves and they want to take that next step. And it starts with discipline, right? And I'm not telling you, you have to be here at a certain time. You're going to. wake yourself up and start your day and go where you need to go by yourself. That's huge. Right. And the beauty of the roofing sales is you have that freedom, you know, but some people.

take a little too much advantage of it. Some people need a babysitter. I would say, uh, you know, like people are like, you know, I don't want to be micromanaged. You know, I don't want to boss, you know, I want to, I want to work for myself. Yeah. Okay.

And then they go work for themselves or they go and they don't have a micromanager on them and they don't work. They don't work. I mean, honestly, freedom is very dangerous. You know, if you, if I say, Hey, you can wake up whenever you want, go to sleep whenever you want. no rules no boundaries yep no rules no boundaries yeah now that dream that you say that you want

Yeah. You do that thing now. Yeah. And a lot of people, they don't operate that way. So discipline is the building block to all success. And you're saying that they need to be super disciplined, which means they just need to do what they say they're going to do. Absolutely. And you know what I love?

said if you listen to this isn't this cool how many of you right now you want to go on vacation when you want you want to go to your kids games i mean you don't miss a kid's game i don't miss my kids games okay so you say well hold on wait a minute you're in sales and you don't miss a kid's game and you don't have to clock in and clock out So with Mark's company, you come in and work and it's time to work. And then when it's time to be with your family, you go be with your family.

And then we understand that sometimes, you know, weekdays can look different. Some days, you know, some weekends you might want to grind and work. And some weekends you're like, no, I'm going to spend that with my family. As long as when you're having the opportunity to. work your own basically you have a the people that work for you have a life by design definitely and um and that's and that's super cool and everybody i believe wants that um but you just have to be disciplined or else

that life by design will go right in the trash can because you'll look up and you'll be lazy because the flesh wants to be lazy. Yeah, it doesn't. I mean, dude, honestly, we all say I'm a savage. Yeah, you're a savage, but your body doesn't want you to always be a savage. I didn't wake up when I wake up at five.

this morning yeah but i did because i knew that if i didn't i would hate me later yep and so i went and i hated me then but i love me now yeah and so i think that when you feed the flesh you end up hating yourself you know, success comes with, yeah, success comes with sacrifice. You know, you, you have to, you have to have some sacrifice to be successful. And, you know, obviously I don't, I don't want anybody to be, that to be perceived the wrong way. Like, Hey, you got to like,

You know, work from 8 a.m. to 8 p.m. and forget your family. We just said don't sacrifice the family. Exactly. Yeah, you're saying that the discipline, when it's time to work, you work. And if you do that. then you don't have to sacrifice those precious things, the God relationship, the wife relationship, the children relationship, your physical fitness relationship.

You can keep all those intact and in store just because when you're at work, you're working. It'd be like going to the gym and thinking about being at home with your family. You wouldn't get in shape or going home with your family and then thinking about being at the gym. I think the reason why most people get beat is because they're not really where they are.

Yeah. Right? Yeah, absolutely. Have you ever read that book, Napoleon Hill, Outwitting the Devil? I have not. Dude, it's so good. And basically, Napoleon Hill, you should study him. I mean, way back in the day, 1930, he had this dream, right? And he was talking to the devil. And this devil is explaining to him how he owns 98% of the world. He goes, I own their mind.

I'm in their mind. I live in their mind. I make up stories, fake stories, false things, things that don't even exist. I create fear, anxiety. Now, the 2% that don't let me in their head are the successful people. And Napoleon is like, I'm going to outwild the devil. And so in his dream, he starts writing this play to run on how to every morning wake up. Your mind isn't your friend.

And so you have to be really good to yourself and you have to be grateful and then you have to study and feed your mind some good stuff. And when you do that, then your day goes really well. Now, that day can be one, but then the next morning your mind wakes up again after a good night's sleep, and it's not your friend again.

And every morning you have to turn your mind around and make it your friend every morning. And he said, that's how we're going to outwit the devil. And I'm going to go teach the whole world how to do this because this is going to be my ministry. And then the devil, before the dream was over, goes, you release that book, I'll hurt your family. I'll take all your money. I'll ruin your life. I will kill the people you love.

And it was so real, he never wrote the book. Or he never released a book. Dude, it's set in his drawer. He died in 1980. His wife died in 1990. And I think they released the book, his foundation. in 2007 or 2011 and now like hundreds of millions of people have read it you need to read it it'll give you chills bro and he never released it like he was like we're not releasing this book wow

But it was called outwitting the devil. Is that crazy? That is crazy. And then at the very end, it got him. Yeah, at the very end. You know, it eventually came out, right? But the idea of it is, isn't it true, though? you know um so my question would be like a lot of people are in a job right now just like you're in the gym space two things some of them they're not making what they want

and they're not really happy about it, but they don't believe in themselves enough to do, like, I'm not good at sales. I can't do that. That is an absolute lie. The devil's telling you that. There's no evidence of that, especially if you've been around a good leader. And then secondly,

i call this the golden handcuff syndrome you might have people watching this they're like i'll make six figures a year you know and they're like oh well here's the deal forget money for a minute okay and even if you're making 700 grand a year and his opportunity could be 400 grand a year What value is it to stay where you're at to make money if you don't have an on-fire relationship with your wife or your husband, your children? You're not in physically great shape. You don't love yourself.

you have a good relationship with god and you're burned out and you're just working and it is a job right What would you talk to people about like that? Because a lot of people are really qualified for a really special life. Yeah. And there's probably someone watching you right now that's like. That would be my dream life. Not to be micromanaged. Just wake up, take my kids to school, and then go work my freaking butt off.

take a date night every week spend time with my family you know do this but when i work i work and i don't want i don't see because i was in the car business right like i worked from seven in the morning to eleven at night and there was no like you didn't leave yeah like Like, you get fired when you leave. But because of what you do, you...

You work as hard as you want, as much as you want. You can earn as big as you want. And the commissions are a little bigger, so the volume can be a little less. Correct. You know what I mean? And it's really a numbers game with the good attitudes. What would you tell somebody? That's maybe in a job, right? That's not getting everything that they want in life and they're settling for money or somebody who's in it.

job that's not paying very much money but maybe they have a good life but they could earn more and be with a good company yeah how would we slay all these dragons in their head you know because you've went through this it's in in my opinion it's the best job in the world because i'm not

sitting behind a desk you know i'm not clocking in at 8 a.m and you know i obviously i've talked to a lot of people in the car business and i know the long hours that it takes in the car business and the weekends yeah and a lot of sacrifice probably too much sacrifice in a sense if you have a family as well in this job you can set your own schedule obviously

You are not sitting behind a desk. You are constantly meeting new people. It's kind of a fresh every day. It's not just repetitive over and over and over the same thing. Right. And you do have challenges, but I love it. I love the challenges every day of different scenarios.

customers to deal with and how to kind of, I love that. I love that problem solving a hundred percent. But you know, like you said earlier, it's, Hey, I can take a vacation when I want to take a vacation. You know, if I'm, I want to go to my son's coach pitch game.

I'm going to be there. Right. But obviously, you know, you can't take over advantage of the schedule. Yeah. You know, you got to, you got to fill in, you got to fill in the gaps, obviously. Well, plus, plus I want to say this, a family that. as a man that you have this opportunity to be where you want to be when you need to be it that family normally supports you to go work as hard as you can so that they can keep that respected life

Amen. Right? Yeah. Like your wife's like, when you go to work, you better work. Right? Because, and then there's probably periods where you'll go like two or three months in the paint. Yeah. Right? Like you're not even coming up for air. you know but then you got that summer where the kids are out of school and like you know like that's the time where your kids are going to be home you're going to want to spend a little more time with them again it's a life by design for sure you know i'm saying

um storms come in you know okay we're gonna we're gonna you know in the car business when it held you know it was like oh it's time to sell some rides you know what i'm saying yeah we got hell money yeah you know we got all these excuses i mean people's car got blown their windshields out we're ready same with roofs yeah if there's damage we're gonna go I want to talk to you yeah because we want to talk to people who have a problem yeah you know I'm saying and so cells

And your deal, most of the time, it's pretty much finding a home. Your area is great. Can we talk about that real quick? Okay, because I think that everybody, I want to say this. He lives in Texas. Texas is a very great state. Unbelievable. Great tax. You guys don't even have income tax. No income taxes. Laws are great. I mean, everything's great.

I mean, the rules are great. That's why everybody's coming there. Yeah, yeah. But it's great. I mean, warm weather most of the year. You know what I'm saying? There's a lot of wealth in that area, right, which is good. People have money. It's just a very –

entrepreneurial area right that you're in right still kind of some redneck some country but also it's got some city in it yeah a lot of city you know what i mean you get the diversity yeah dallas and fort worth for sure yeah it's that diversity deal yeah And a lot of standards, good people, Bible Belt, a lot of good Christians in that area. But my point is just a lot of good family values. Just talking about the place. But also there's a lot of weather.

It's the hail capital of the U S that's what I was going to say. So Texas, so living in that area where there's weather, just everybody understands roofing. Basically, if someone has a roof, they could have qualifying damage. To have it replaced by an insurance company. Is most of work insurance work? Most of it?

Probably 99% of our work is insurance. Beautiful. So you're not like asking just so everybody understand. I'm not like asking someone to pay. Oh, like you need to give me 50,000 for a roof. No, they're. They're paying a $1,500 deductible example. And then the insurance is giving a $50,000 roof. And by the way, they've been paying for this insurance for 20 years. Isn't it about time that you used it? And most people don't know.

that there's even damage on a roof. They're unaware. Correct. You know, because I don't know what a good roof and a bad roof looks like, but a roofer does. If it's not leaking, it's fine. Yes, exactly. And the property values to people I know are important. And I know that homes are, I mean, the biggest assets that 99% of the world will ever purchase.

And so those assets, you know, they want to take care of them. They want to make sure that if an event something happens or they want to sell or want to move, they want top dollar for that property. So they got to take care of it. And that's why they have big insurance on it and all these other things. You know, they're paying big monthly payments to stay in that beautiful place. It's like...

When you're knocking on someone's door and you can see qualifying damage, I mean, it's pretty simple. You're not asking them to buy anything. They've already been paying for this insurance every month. In the event that needed to use it, they didn't have to come out of pocket. Yep. And you just have a conversation with them, right? Absolutely. And it's not like we're selling something that's not.

a necessity, right? Like it's, it is a necessity to protect your biggest asset that you own. And so if you can kind of have the feeling like I'm here helping people, I'm knocking on the store to help them. And there's windows where people can file a claim.

Right. Exactly. Yes. Yeah. And that's a big deal. Like, you know, he just said this. We don't sell anything. We help. It's called sales because we're paid commission. But these people, when there's any event of a storm or anything and when these things happen. You know, whether it happened last year and I'm there this year, there's a window in which time that will expire and that roof will no longer be able to be covered by an insurance company.

And so the sooner that, you know, a good standard, you know, education guy like yourself shows up and says, hey, man, you know, can I grab a ladder and take a look? Yeah. And if I see anything concerning, I'll let you know. And if I don't, I'll be on my way. Oh, okay, cool. Oh, yeah, hey, I did see something concerning. I took eight pictures here. I mean, I'm pretty familiar with this. This roof right here qualifies for a new roof or for X. And people are like, fix it. Yeah.

I don't need anything from you. I'm just asking, can I have permission to get it to five-tier roof quality, like a nice roof? And I'm not a roof sales guy, but I want to say that these guys... They're just educators. Am I right? Like you're just educating people of damage and then help make sure that the insurance company does their job. And then you guys get paid for your efforts. Amen. Is that right? Exactly what it is. Okay. Yeah. I wanted to say that because, and by the way.

A lot of you right now are in sales, and you're not earning $300,000, $400,000 a year. And you're in a real salesy place, and a lot of people don't like that because they're like, man, I feel like I'm high-pressuring people all day long. This is just educating people. Basically, you're just doing what's right. You find damage. You let people know. They say, yes, I would like to get this fixed. And you get it fixed. And I think it would be pretty rare to have someone say, no, we don't want to.

fix our roof that has damage on it while it's qualified for the insurance to pay for it, which we've been paying for every month. Right. Right? Hey guys, sorry to interrupt the podcast. As you're listening to Mark talk about this level 10 earning opportunity, how a lot of people right now earning six figures a year and working 40 hours a week.

Doesn't really go together. A lot of people make 30 grand a year, 40 grand a year. I'm talking if you can put in 40 hours a week, you can work hard. You can make six figures a year. And if you can be a person who's like, hey, I'm going to be a good student.

I mean, you can earn up to $300,000 to $400,000 a year. I mean, could you imagine that? And so basically what it is, it's about finding the right opportunity. It's about finding the right leader and the right organization that wants to see you grow and build your family and your success. And that's Mark. And so below, I'm going to put his personal cell phone number. It's this simple. If you're listening to this and you're like, hey, you know, like I want a shot like that.

All I want you to do is text Mark, say, Hey, I saw you on Andy's podcast. This is who I am. And you guys can get on a call and have a conversation. Okay. And your life can be forever changed. Guys, let's get back to the video. I appreciate you, and it will be Mark physically taking these calls. That's his personal cell phone. That's how dedicated he is to finding the right people and building a business.

big beautiful team which he has a great one now but they're expanding it and some of you right now could be a really big part of that so love you guys let's get back to the video It's a fairly easy sale, you know, looking at it that way. I mean, it really is because in North Texas.

it happens so often too but everybody wants to protect their biggest asset and hey we're just here to help and we're here to educate them and walk them through the steps and doing it the right way and and what we can do along the way To help them. And so it takes the pressure off them, you know, and hey, we're your concierge for this. Yeah. We kind of take the load for it. And I'm thinking about this right now. You're not financing anything for anybody.

you're not really presenting a monthly payment or anything like that you're not even really discussing money except for you know like if you want a five-star roof right like our goal is you've been paying for this insurance is to put the nicest roof possible on your house

Am I right? Yeah. Like I've never seen a customer go, no, put the cheapest one on there. You know, now the insurance company might say, put the cheapest one on there, which is where you step in and say, no, no, no. We want these. great customers of ours to get this roof and i think that that's kind of part of it like people uh

People need someone on their side to fight for them for the best roof. Would you agree? Amen. Yes, absolutely. So you're like a broker to make sure that the client gets taken care of. And then basically you get paid for your efforts to make sure they get a five-star roof. Yes. Yes. And. And obviously just bringing value in the people that can really.

dig into you know understanding that the sales aspect of the job you know is bring more value to the table for the customer and in our market we do get a lot of hail you know and there's there's windows your deals referral big time too That's what I lived off of like selling. Well, I bet that I was just thinking, and I want everybody to think about this. What would your life look like? Um, you join Mark's team. Okay.

You work hard for a year or two. You're out in the field, you know, because you make relationships at every front door. And these storms keep reoccurring. So every time there's a storm reoccurring, Mark put my last roof on, I get hit again. I don't care about people coming by and knocking on my doors. I call Mark. Mark's my guy. My buddy got hit. Call Mark. After a year or two, I believe in your business of hard work.

At that point, I don't think you ever even knock a door again. No. And that's what happened with me. That's what happened with me. Okay. I'm not there, but I'm just envisioning like, like I'm trying to paint big picture because I always like to tell people like there's today. right like we have to create the build like we have to build this when we're here today but then but then there's like big picture right like what like what does this look like long range

Can you talk and talk long range, maybe year one, year two or three, and then also opportunities to also move up and even into management with you? Yeah. And. I mean, that's what I preach is, hey, you put in the work now and you put in hustle and grind and you really build your book of business now because the bigger you build your book of business, the more it's got a chance to expand from.

referrals right and then those referrals give you referrals yeah and for me you know i i really didn't have to knock doors after the first couple years because my referral and networking game was so great and it was just i could just sit at home

let my phone ring and I could probably make 150 K. That's it. You know, just let my phone ring. Yeah. You know, um, I was never that guy. Cause I, you know, I was still wanting to hustle and get out there. That's the game. If you stay in it long enough to, yeah.

to make that happen that's what happens when i was in the car business um you know so like in like everything has like a quota or an average we would say what is the average roofer put up a year or the average amount of roofs whatever um or per month you know like what's the the average that the industry average well so in the car business the average was eight cars a month okay they would say like eight or the gate

which means like sell eight or get out the gate and get out of here. Right. That was like the manager's deal. And my last probably six or seven years selling cars, I averaged between 60 to 70 to 80 cars a month. All.

Two things. I never shook a hand on the lot. I didn't need to anymore. I didn't need to live and die by that gate anymore waiting for people to pull in. You know, when you pull in the dealership, the people stand at the front. Yeah. Well, that was like a roofer going to hit doors. I was like us waiting.

because we had no book of business yeah and so you know it's either cold calling inside and then we'd be like okay i want to go stand outside now right we get some sun and then we come back in hit the phones and we would have to figure out how to make this thing start but the biggest thing is is social media right one um was how i killed it and then number two uh i killed it by repeat and referral

every time i would help a client i would just say hey do i have permission to you know share your you know your experience with me on the internet and they would and they'd say yeah that's fine and then i would like say okay cool would it be okay if i um tagged you in it You know, and then you could accept like me and you like, thank you so much, you know, Mark for letting me serve you today. And then it would be like Mark would, you know, hit accept. And then it would say Andy and Mark.

And that means that it would put it on Mark's page now. Yeah. Right. And that was my goal because I wanted your friends to see this post. Yeah. I wanted my friends that already knew I was doing this to see me winning again and helping people again.

but i wanted your friends to see us winning together and then they could know me and then what would happen is check this out people would comment on your page right and they'd say awesome mark i'm glad you got taken care of you know looks beautiful whatever and then i did this thing likes the leads what i would do is that i would go in and like their comment And then I would go and send them a direct message and say, hey, I saw that you liked Mark's.

post that I put up uh Mark's incredible um by the way if I can ever help you with anything it doesn't matter what it is anyone that's a friend of Mark's is a friend of mine I'm going to put my personal cell phone number here below So I don't care what it is. Even if you have a question, text me and I'd appreciate you. Have a blessed day. I ran that play and people would say, well.

You know, how do I qualify for this? Or how do I get that? Or, you know, I'm going to buy something six months from now. Or I plan on doing something next year. And all it was was an itch. And then my job was to scratch that. I just needed to know that someone had a little itch.

And if they itched, then I would start scratching it. Right. And I'm like, tell me about that. What's going on? Why are you thinking about it? Why would next year? Why in your head? Why is next year? Right. And then I would be on the phone with them. And then we built a relationship. And then plus me and you were good. And then they knew you. I'm like, how do you know, Mark?

my god that's amazing you know it's like it's like we were all friends yeah and it i call it the likes the leads game yeah and so i use social media that way and then also repeat and referral and uh i just see a lot of people right now That are going to work really hard in 2025. But they don't have a plan or a play for 26 and 27 and 28. And if you don't start thinking about 26, 27 and 28.

Well, 26 is going to come around and you gunned it this year. You grinded it this year. Hopefully you made some damage. But in 2026, you're like starting a new play again. At some point. This year has to be a part of the three-year play. And I like to be with companies that can help me with a three-year play or a five-year play.

And so these guys, they work for you. They build their book of businesses. They become reps. They have a great, I mean, you talk about family quality time. When those repeats and referrals and all this start coming in, the family quality time increases and the work time decreases and the money stays the same.

And your teeter-totter starts to shift because of the upfront workload you put in. Correct. And now you've got the backside win, right? Yeah. What about advancing into your leadership? Do you promote within and help? people absolutely actually your company only promotes only promotes from within let's talk about that real quick because a lot of people don't do this and this is a big one their company will not bring in an outside leader correct under any circumstance that was me

Yeah, again, I'm glad you said so. Tell me this. Yeah, I sold roofs for six years with a different company, and I was the top producer at that company. Met Will, the founder of our company, and I came in. You know, I had more experience than anybody in the building. Totally qualified. Yeah. Yep. And he started me, hey, you know, hey, I want you to go through our training program. I want you to go through and sell, you know. But he told me, hey.

You go out and you prove yourself, you make a name for yourself, there's going to be something for you. And that's when we were in our early stages. And now, like, we had two locations at the time. Now we have 18 going on 25 locations just four years later.

Um, and everybody that's crazy, man, everybody that's in, in that's running a branch and some get part ownership and they, they started the same way. There was a sale. They were a sales rep at some time within one of our branches and they worked themselves up.

For sure. And that's what happened to me when I came over to Priority Roofing, started in sales. It was an ego check, huh? Yeah. I still had some pride. And let's kind of finish out with this ego check because this is big. And I want you to explain.

like what you went through and then why you went through it. Okay. Like, why did you believe that will? Cause you didn't know, you didn't know that will was, would that, that, that could really happen. Right. But that's part of the risk of being a winner.

You could have said, well, I have no guarantees. Well, the guarantee is that at some point you're going to have to take a damn risk. Yep. Because if you don't, you'll always be stuck and you'll always be paralyzed and always overplaying it. There's people right now that are watching this and like.

they have been knowing for a long time that they need to stop what they're doing. And it's time to start something else because there's no three, five year play where they're at right now. Yeah. And you. with ego you're number one dude guy's the greatest freaking roof sales guy in the world all of a sudden i gotta go back and sell i don't get to run a division dude i'm a division runner i'm better than all these other guys

It doesn't matter. When you find a good company with good standards and good values and a good organization with big opportunity, they don't care about none of that. They want to learn you.

They want to get close to you. They want to start from the ground up with you. They want everyone, when you get to where you're at, they want everyone to respect you. Isn't that cool? If they would have just let him write, Will's very, very... very he's like an owl he's very smart right very like owl personality right and i mean like very analytical he won he wanted when you rised

to everyone to respect you because they saw you rise. And he knew you were. He didn't doubt you weren't. He just was saying, hey man, if I believe in you and I put you in now, everyone else that I put ahead of you that's been working their butt off, they're not going to work for you.

It's a culture thing. So talk about, let's finish with that last thing. How can someone put their ego aside to go forward? Because it feels like you're going two steps backwards. It did feel that way, but my first company, I didn't. I didn't know, like I thought this is what it is. I just sell. That's it. I didn't know there was like room for growth and things like that until I met Will and really started digging into it with him.

And I saw the vision with him, and I really trusted him. I put all my trust in him for joining and kind of taking a step back, go through a training, like with new hire training. He put me through that with six years of experience. And I did that, kind of had to swallow some pride. But, you know, I just had to go out there, have people respect me, and then I could be elevated. And that's our whole model is because we want to keep such a good culture.

around and we the people to like where they work yeah it's not toxic we're not just cherry picking from the outside the best company ever yeah we want people you know the people that get elevated are the ones people are the ones that have performed and the ones that have gained respect from their peers and the, the growth potential has been just.

mind boggling over the last four or five years, uh, since I've been here, just seeing so many people just stepping up in a new roles. And that's what I tell people when I hire them to like, Hey, you know, you come in, you prove yourself. we're a company of growth and will's a maniac he's gonna he's gonna he's gonna he's gonna yeah he's gonna blow this thing up like he's not gonna stop

And he needs people. Yeah, that's right. And so someone's watching this right now and you're like, why not me? Like, when am I going to get my turn? Well, whenever you. Put your trust into someone like you did with Will. And here's what I'll tell you guys just so you're aware. So the founder of Priority Roofing, the founder, which is Will, is he 32? 33. 33. He don't like to talk about his age.

but he's very young and super mature he's got a 75 year old brain like he's been on this earth for that long like that's how aware he is of like things and he loves standards respect people, peace, family, love God. He loves all these things. He loves seeing his people win. It's so rare to find a company that truly, genuinely wants to see their people win. It doesn't exist. I just don't see it anymore. And he does. And just like he told him, hey, you come in.

OK, which you guys have an opportunity to text Mark right now and you guys can join with Mark. Mark started. He joined someone somewhere, some branch leader, someone who started as sales worked up. You started for them in sales.

worked up learned learned roofs understood the industry fell in love with the the the company and they're opening up like you said they're 18 going on 25 they're not going to stop they're going to be all over the country all over the world they're going to be all the united states in every state

And the question is, so where do you want to be? And so making that shift to run for the next couple years, you know, in Texas, you know, maybe I love Texas. Maybe you're like, I want to go to Hawaii. Who really cares? You know, I want to go to Kentucky. I want to go to Florida. I'm going to go anywhere. I mean, you see these people moving everywhere and they all started the same way as you. And then having the opportunity to get equity and partnership.

So rare. I talked to a guy last night on the phone, and we'll finish with this. He's been doing this for 14 years in roof sales, and he gets overrides, right? And that's cool, right? He's got a team, gets his overrides. He'll never get a piece of equity. He'll never build anything that'll, and that's okay. But when you can find that, you're like, okay, if I'm going to give all I got, I'm going to give it there.

Because the big picture part is where will you guys be 26, 27, 28? Where will you be four years from now in your life? Where will he be when he's 36? He made a decision when he was 28, 29. to be where when you're 32 33 you're going to be here and and you're there and the cool thing is is that you're about to go there

And now you're looking for the next people that are going to run with you. And so, guys, you've met Mark. Dude, I love your style. Like, I love it. I love the, you know, iron handshake. you know, like, like military, like we're gonna, we're gonna shake on this deal, like type.

business transaction uh doesn't exist much anymore um i love that you know like we're all built a little different i've always been built like i'm gonna be the hype guy get everybody excited but then there's always that quiet guy in the corner that you're like watch out for that guy okay and then that guy He's just very observant. And by the way, he can talk probably better than anyone in the room. He just uses his words when it's time.

He's a sniper. You know what I'm saying? And so I love that. So when you're watching this, man, sales and leadership will get you rich. A lot of people don't know this. A lot of people took.

a risk in sales and they took it at the wrong job man i got a buddy dude he was so good and he went work for the wrong guy and it was just a bad experience and he just hates sales because of that and now he makes about 120 grand a year and the guy should be a two million dollar a year earner freedom i've seen so many people get in the roofing space that have so much potential but they go to the wrong place yeah and then they drop out

And they're doing the same thing. Settling for less. Dude, I get it. Listen, dude. Hey, it's like being in a bad relationship, right? If I was in a bad one, I'd be like, dude, I'm not ever going to be in a relationship again. That one was horrible. She broke my heart. It was horrible. It was nasty. It sucked. Not all relationships are like that. You would be an idiot to stop believing that good relationships exist. I have a very good relationship with my wife.

It just sometimes takes, you know, a little bit of time. That next thing could be that next handshake, the person you meet, which you guys are meeting Mark now. One handshake can change your whole life. I learned one speaking event can change your life, one speaker, one podcast, one.

One thing. And so if you're watching this, you guys are getting a really good connection to totally transform, change your life, have the greatest opportunity ever. You know, build something special. Make your life count. Leave your mark. Build a legacy. If you want to be a legacy builder, you've got to find somebody that wants you to build a legacy and they're going to help you to do it. And that's this guy. So Mark, I appreciate it. Do you use social media?

I need to get better at it. I have it. I need to be better. If somebody wants to go like follow you, find you, and you don't use it a lot, but like if they did, what would it be on Instagram or Facebook? You can find me on Facebook at Mark Robinette, R-O-B-I-N-E-T-T-E or Instagram. Robin at 10. Robin at 10. Yep.

Okay, guys. Facebook, Instagram, you guys can go hit them with the direct message there. Do you check your messages? Yeah. Okay, you guys can go hit them with the direct message there, or you guys can just text them. That's easy. So we love you guys. Appreciate it, man. And maybe you watched this and you made it to the end.

Maybe this isn't for you, and this has helped you, but maybe this is for someone you know. And you're like, I'm going to send this to my buddy. This is perfect. There you go. Pass it along, okay? Appreciate you guys. We'll see you in the next video.

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