#25 Kendra Hanley talks about Evoqua's Partner Relationship Management Tool

Almost all of our business in the APT segment is sold through 3rd party partners of some kind (reps, distributors, value added resellers, etc).  Kendra explains how the PRM (Partner Relationship Management) platform within Evoqua’s CRM (Customer Relationship Management) site is a great setup for us because our customers are able to get local support from Evoqua through these partnerships.  Evoqua and our sales partners are from many different companies therefore, we needed a way to stay connected, so we partnered with Microsoft to develop our own PRM Portal.