Branding in GovCon
Aug 16, 2024•43 min
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Episode description
This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing, who returns for a lively discussion on branding in GovCon.
Topics discussed include:
- Do small contractors understand the power of branding and how to implement it
- Key elements of a brand plan
- Tag lines and logos
- How does a company determine the need for a "rebrand"
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