Branding & marketing in GovCon
Aug 30, 2023•43 min
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Episode description
This week on Amtower Off Center, host Mark Amtower is joined by fellow GovCon consultant Mike LeJeune ofRSM Federal for a wide ranging discussion on branding and marketing in GovCon.
Topics include:
- Defining your market niche
- Being able to enunciate your market position in 90 seconds or less
- Why your capabilities statement is not etched in stone
- The power of social media in GovCon
- Staying on the radar
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