An expert's take on B2G content
Oct 30, 2024•50 min
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Episode description
Chris Parente of Story Tech Consulting joins host Mark Amtower on this week's Amtower Off Center for a wide ranging discussion on B2G content.
Topics discussed include:
- The value of a content calendar
- Developing your own/your company POV
- Listening when customers and prospects talk as they are often telling you what they want to hear back from you
- Where to share your content
- Some caveats about using AI to generate content
- Learn more about your ad choices. Visit podcastchoices.com/adchoices
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