Warren Brand on the Alternative Response Method (ARM)

Warren Brand, respected coatings industry consultant and longtime contributor to CoatingsPro Magazine, joins our podcast with information on his latest consulting company, the Alternative Response Method (ARM). Using specific tools and practices common to any endeavor in need of strategic thinking, ARM is designed to teach organizations and leaders about how to more intentionally approach their decisions, all while offering a proven framework for thinking and behaving differently when faced with options.