16: How to Create Content that Gets Shared on Social Media
Episode description
Do you find yourself stuck when it comes to creating shareable content? In this episode, I'm highlighting four things that you need to consider in order to strategize your content creation. Listen in as I highlight the importance of relatable and valuable content for your audience.
4 Things You Need to Think About (2:06)
1. Decide What You Want to be Known For
2. What’s the value you want to provide people?
3. Does my content fall into one of these two buckets: relatable or valuable?
- Relatable Content (5:07)
- Valuable Content (5:24)
4. Make it short. (5:47)
"As Don Draper said, make it simple, yet significant.” (6:41)
How to Create One Liners (8:00)
One Liner: Don’t get caught up in the external of likes and followers—aim for the connection metrics of shares and engagement. (10:02)
Links
Review the transcript at businessonthebrightside.com.