The Secret to Unlocking your Personal Brand | Ep. 573
Episode description
Today, we're diving into building your personal brand...how to identify your avatar and attract them with content.
A chat with a mastermind group CEO highlighted a key point: your personal brand sticks with you through market cycles and business changes, making it super valuable.
Share daily content about your life: workouts, books, daily struggles.
Be a lighthouse, not a tugboat.
This attracts like-minded people to you, not just your business.
Remember, you are the product, not your business.
Building a personal brand is about sharing your unique personality and values.
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