So I just ran an A B test on a YouTube video, and the results are mind-blowing! A B testing is like playing with ideas to see what clicks with your audience. We made a small tweak to the title…changed "How to Unfuck Your Life" to "How to Reinvent Yourself”. And bam, 20 times more views and 2.5 minutes longer watch time. Surprising, right? Titles aren't just about clicks; they set the vibe for the entire video. Lesson learned: First impressions matter. So, if your content does...
Dec 09, 2023•8 min•Ep. 347
So, gearing up for a big speech in February with Tom Biliu…it's a huge deal for me. Tom's a mentor and an incredible speaker. Been prepping a 40-min speech, already rehearsed it six times, aiming for a hundred reps by showtime. Got me thinking about a gem from Tom: having personal rules. Here are five I live by daily: work out, create something, write 1000 words, stop when work's done, and spend an hour with Jamie. Rules like these make decisions simpler and keep me in line with w...
Dec 08, 2023•9 min•Ep. 346
Jump into this episode where I share a mind-bending chat that reshaped how I see my role in this crazy world. I was cruising with a successful window washing gig, feeling pretty good. But a mentor dropped a bomb: "Playing small helps no one." That got me thinking. Three questions hit me like a revelation: "Am I playing small?" "What's playing big look like?" "What needs to change?" I pondered, and it hit me…I could see who I could be, what I could do....
Dec 07, 2023•8 min•Ep. 345
If you're an entrepreneur, content creation is your ace. It's about making your mark on the internet landscape. From podcasts to blogs, it's free and a game-changer for your business growth. But let's focus on the essentials…your content's three vital goals: beating obscurity, establishing credibility, and creating connection. And that last one, connection? It's the toughest nut to crack, demanding vulnerability and storytelling. Remember, stories are the heart of h...
Dec 06, 2023•6 min•Ep. 344
Let's talk priorities. We often fixate on solving problems and overlook bigger opportunities. Take it from my experience at Escape Climbing…focusing on fire-fighting detracted from seizing growth chances. Lately, I realized I've been prioritizing urgent tasks over important ones. So for 2024, my goal is high-quality weekly videos on my main channel, despite the extra effort. So, where are you allocating your energy? Take a sec to think about what truly needs your attention. Prioritizin...
Dec 05, 2023•10 min•Ep. 343
In this episode, I'm diving into the wisdom of the late Charlie Munger, the genius behind Berkshire Hathaway alongside Warren Buffett. Munger's teachings go way beyond investing and business, hitting the core of life's lessons. I'm sharing three of his quotes that hit home for me which I’m sure will be a big inspiration to you all as well. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.co...
Dec 04, 2023•9 min•Ep. 342
In this episode, I talk about the significance of time in achieving success. Often, we're discouraged when efforts don't yield immediate results. There’s a YouTube video that I did that initially struggled at the start…but, after three months, surged to over 230,000 views. This delay before progress isn't uncommon…it's the "nothing happens, then everything happens" phenomenon. Time is a friend to investment. Don't give up if your project doesn’t immediate gain ...
Dec 03, 2023•6 min•Ep. 341
In this episode, I share a story about the unsung hero of entrepreneurship: judgment. I don't mean to criticize, but rather, to learn together from past mistakes. Developing judgment takes time and experience, especially when you're young and navigating fewer life experiences. Making dumb decisions early on? Not a bad thing…it's how you build judgment. And good judgment means recognizing what moves you forward versus what's just mental self-gratification. LEAVE A REVIEW if yo...
Dec 02, 2023•8 min•Ep. 340
In this episode, I dive into boosting productivity through gamification, turning tasks into games by keeping score. Ever notice how tracking progress changes the game? It's the secret to stellar results. Specifically, I discuss gamifying emails. One way is setting a timer, racing to clear as many emails as possible. Another is aiming for inbox zero within a time frame. But here's the twist: reward yourself upon success. For me, the thrill lies in accumulating emails and tackling them a...
Dec 01, 2023•5 min•Ep. 339
Ever wonder how different types of leverage can shape your success? In this episode, I dive into four key forms: labor, capital, technology, and media. Reflecting on my journey, I started with labor and later moved into technology and media. But would I change that order if I had the chance? I realized it's more about understanding your strengths. For me, media leverage suits me best. But for you, it might be different based on your skills and preferences. Quick rundown on each: Labor lever...
Nov 30, 2023•9 min•Ep. 338
I’ve discovered the superpower of storytelling and how it shapes everything. From my childhood writing stories to now, I've realized its incredible impact, especially in business and connections. Here are three keys to better storytelling: Start specific, show transformation, and add meaning. And guess what? I'm building Seven Figure Storytelling, part of the upcoming beyond the Apex community launching soon. It's not just a course…it's a community for learning, growing, and ...
Nov 29, 2023•14 min•Ep. 337
We're nearing the end of the year, and yes, December's almost here. But before you write it off, let's talk about finishing strong in the fourth quarter. Many see December as a downtime, but hold up…I've got a different approach to kickstarting 2024. Instead of resolutions, let's focus on living by our core values. Not just chasing external goals, but becoming the person we admire, aligning with our values day in, day out. You don't need a laundry list of values…thr...
Nov 28, 2023•5 min•Ep. 336
Ever pondered a weekly productivity plan? I've got a killer routine tied to my "three to free" concept. Each day, I nail three tasks linked to bigger goals. But today, let's talk about the week…narrowing it down to three crucial things. Quality over quantity, right? Whether it's Monday or any other day, this exercise brings clarity. Identify those three goals for the week. Trim the list, time block tasks, and watch the wins roll in. LEAVE A REVIEW if you liked this episo...
Nov 27, 2023•4 min•Ep. 335
This episode is for everyone looking to progress in their job or business. I learned a tough lesson…saying "That's not my job" hurt my career growth. It's more than just missing out on promotions. When we shirk responsibility, we limit our growth and impact. I realized this in my own business when I refused tasks that needed attention. The team's morale suffered. If you truly want to grow in your job or business, you've got to be willing to roll up your sleeves and ...
Nov 26, 2023•9 min•Ep. 334
So, unexpected news: Sam Altman, the influential founder of OpenAI, got axed by the board. Crazy, right? This fired up speculation on Twitter. It's a stark reminder that even big shots aren't immune. What's fascinating is Sam's response. Instead of raging, he's planning his next move, showing the importance of resilience. It makes you think…how do we protect ourselves from unexpected setbacks? Simple, create your life insurance policy: a personal brand. And it's not...
Nov 25, 2023•7 min•Ep. 333
Today, let's dive into a crucial aspect of wealth-building: understanding assets, liabilities, and debt. When I began my journey, I was clueless about money strategies, deep in debt, and living in a van. The first lesson: assets put money in your pocket, while liabilities take money out. Consider your home: yes, it's an asset and a liability, but if it's just an expense every month, it's mainly a liability. Same goes for your car…if it's costing more than it's makin...
Nov 24, 2023•7 min•Ep. 332
First impressions are lightning-fast judgments formed within moments of seeing someone. I've learned a lot about making impactful first impressions, especially in professional settings. Here's the thing: how you enter a room matters. Avoid looking preoccupied with your phone; instead, confidently enter with a smile and open body language. Dressing with confidence is key too…comfort and style matter more than just fancy clothes. Remember, the first impression lingers, so it's worth...
Nov 23, 2023•7 min•Ep. 331
I'm a firm believer that with dedication, you can excel in any skill. But here's the catch…it takes a lot of repetitions. Often, we underestimate the effort needed to get really good at something. I've experienced this firsthand in content creation. Recently, preparing for a speaking event, I discovered it takes about 80 hours of rehearsal for a 40-minute speech…around 100 times practicing. It's a lot, but it's what's needed to be just 'good enough.' This ...
Nov 22, 2023•8 min•Ep. 329
In my upcoming video and newsletter article, I'm diving into a fascinating topic…why seemingly less intelligent folks make millions while smart ones sometimes struggle? Here's the gist: smarter people tend to overthink, foresee obstacles, and talk ourselves out of action. Meanwhile, the 'dumb dumbs' just dive in. The truth? Worst-case scenarios rarely happen. Spending less time on 'what could go wrong' and more on 'what could go right' is key. So, maybe it...
Nov 21, 2023•7 min•Ep. 329
While my other podcast delves deep into multifamily investing, today I'm sharing the three vital factors I always look for in a property. Firstly, it's all about location…the neighborhood vibe matters more than you think. Secondly, cash flow is key. It's not just profits; it's the lifeline of a healthy property. Lastly, I seek potential for improvement, a chance to enhance the property's value. For more insights, check out my other podcast. LEAVE A REVIEW if you liked th...
Nov 20, 2023•6 min•Ep. 328
In today's episode, I'm unpacking misconceptions we often mix up. From worrying and planning to action and progress, and even understanding the difference between hearing and listening. Plus, a crucial distinction between net worth and self-worth. These misconceptions are common on the entrepreneurial path. Avoid these pitfalls and stay focused on real progress. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino...
Nov 19, 2023•11 min•Ep. 327
Today, I'm talking about the power of environment design and how it shapes your success. When I moved to California, chasing love, I ended up finding something far more valuable…the right community. Surrounded by great climbers, my skills soared. My advice? If you're starting out, go where your industry thrives. Being in the right place with the right people accelerates your growth. But hey, if relocating isn't possible, don't worry…I’ve got something exciting coming in Janua...
Nov 18, 2023•6 min•Ep. 326
You might remember when I stirred up some chatter about pricey investments that are actually worth it. Today, we're flipping the script and diving into budget-friendly finds under $100. From the magic of books, delivering boundless knowledge at minimal costs, to the subtle yet powerful influence of candles in setting the perfect work environment, these affordable investments have redefined my approach to productivity. These affordable items can transform your day-to-day and I'd love to...
Nov 17, 2023•10 min•Ep. 325
I've got a writing tip that can seriously amp up your game in emails, social media, and even business content. Here it is…go easy on the exclamation points and emojis. Seems small but it’s going to have a huge impact. Our texting habits have made us overuse these. But in professional writing, they often weaken your message. One exclamation point too many can change your tone completely. Using them sparingly maintains impact. Emotions? Excitement? Learn to convey these with words and structu...
Nov 16, 2023•7 min•Ep. 324
Today, I’m sharing four things totally worth spending money on. Memories take the top spot. Adventures and experiences with loved ones? Priceless. Health comes next. From supplements to gym memberships, investing in one’s well-being is a must. Then there’s growth so never hesitate to invest in skills and personal development. Lastly, community. Building connections through masterminds and communities…crucial. Oh, and stay tuned for a big January launch…combining health, growth, and community. Ex...
Nov 15, 2023•7 min•Ep. 323
Want to know my secret writing hack? Lean in! I write the way I talk. Most of us are taught to write formally, but I write like I’m having a chat. Here’s the hack…speak out your words as you write. I perform the words, feeling their flow and cadence. It’s about getting the rhythm of your speech into your writing. Why does this work? When you read aloud what you write, you notice the melody, the rhythm in your head. It’s like a real-time melody test for your writing. This might be an advanced tip...
Nov 14, 2023•5 min•Ep. 322
Let's talk real talk…setting goals is easy, but making them happen? That's the real challenge. So, I'm dropping a three-part system today to help you execute like a pro. First up, write down what you're doing. Next, crucial step…decide when you're doing it. No more floating goals. Put a deadline on it. Now, here's the game-changer…put it on your calendar. Time block that commitment. That's your visual roadmap. This system, backed by science, is called implement...
Nov 13, 2023•4 min•Ep. 321
We all want to have influence. What we don't realize... is how easy it is to get. In Robert Cialdini's book, Influence: The Psychology of Persuasion, he lay's out 6 weapons of influence that you can easily harness. 1. Reciprocity - The compelling force to reciprocate favors - Examples: offering a small favor to receive a larger favor, soliciting advice or opinions 2. Commitment and Consistency - Utilizing consistency in human psyche to influence others - Appealing to a person&apos...
Nov 12, 2023•12 min•Ep. 320
I'm addressing a much-requested topic today: sleep optimization. Sleep is vital for a healthy mind and body, but most of us were never taught how to truly optimize it. Let me break it down into three phases: Before You Sleep: Set a consistent bedtime to ensure you have enough hours for rest. During Sleep: Create the ideal sleep environment by keeping your room dark, cool (around 65-68°F), and quiet. Waking Up: As soon as you wake, expose yourself to natural light for 10-15 minutes to reset ...
Nov 11, 2023•16 min•Ep. 319
I recently got my hands on a fascinating book called "Be Useful: Seven Tools for Life" by Arnold Schwarzenegger. His story is nothing short of incredible, from bodybuilder to Hollywood superstar to California governor. It's hard not to find something to learn from a man who achieved so much. His book, in particular, encourages us to think beyond ourselves and embrace a life of purpose. It's a quick read, but it's packed with insights and stories from Arnold's life. ...
Nov 10, 2023•14 min•Ep. 318
