Cracking the Canadian Amazon Market: Scaling Strategies & Hidden Profits with Mike Sieben
Episode description
Amazon sellers, are you ignoring Amazon Canada? You might be leaving a goldmine untapped. Mike Sieben, CEO of Rocky Mountain Co. and program lead at Marketplace Superheroes, reveals why Canada is the next big frontier for scaling your Amazon business.
"Amazon is investing heavily in Canada, and the competition is way lower than in the U.S. PPC costs are 5-8X cheaper, and U.S. reviews transfer over, making product launches ridiculously easy."
In this episode, we dive into the strategies that have helped Mike grow his Canadian sales from 5% to 30% of his total revenue. He breaks down how to identify winning products, navigate logistics without headaches, and build partnerships with Canadian brands that desperately need help selling on Amazon.
Key Topics:
👉 Why Amazon Canada is like the U.S. marketplace in 2013—massive potential, low competition 👉 The hidden opportunities in selling U.S. brands in Canada 👉 How to leverage trade shows to land high-value brand partnerships 👉 The surprising reason Canadian shoppers pay 15-20% more than U.S. buyers
Mike also spills the details on Amazon’s Service Provider Network (SPN) in Canada—Amazon is literally giving sellers reps and backend access to help them scale. If you’ve been thinking about expanding internationally but worried about red tape, this episode will change your mind.
Whether you’re a wholesaler looking to break into brand partnerships or an established seller wanting to diversify beyond the U.S., this episode is packed with tactical advice to help you scale smarter.