In this episode, we explore cutting-edge e-commerce advertising. Learn strategies to maximize reach on multiple platforms like Amazon ads, Google ads, and more. Unlock the secrets of the digital advertising realm with us as we explore the journey of Navah Hopkins, a seasoned e-commerce advertising expert. Discover how Navah transitioned from teaching dreams to shaping the future of SEO and PPC marketing. With her experience in navigating the ever-changing digital landscape since 2008, you'll gai...
Jan 23, 2025•56 min•Ep. 431
In this episode, we cover creative packaging, premium pricing, sustainability, and unboxing strategies to boost consumer perception and e-commerce success. Transform your brand's presence with the power of packaging! Join Kitty Lai, a seasoned expert in design and branding, as she shares her journey from a young worker in a packaging factory to designing for iconic brands like Ted Baker and Cath Kidston. Discover how effective packaging can elevate your product, enhance brand recognition, and ev...
Jan 16, 2025•52 min•Ep. 430
In this episode, get expert tips on ranking page one on Amazon, from keyword strategies and listing optimization to leveraging AI and actionable insights to boost your sales. Unlock the secrets to achieving the coveted page one ranking on Amazon as we sit down with Alina Vlaic from AZRank. You'll learn to master the nuances of constructing effective listings and targeting the right keywords to enhance your visibility and sales. Alina shares stories from her journey in the e-commerce world, highl...
Jan 09, 2025•51 min•Ep. 429
Kick off the New Year with us as we sit down with John Aspinall, a leading influencer in the Amazon space and brand evangelist for PickFu. Together, we navigate the evolving dynamics of social media and explore strategies for effectively leveraging platforms like TikTok, Instagram, and LinkedIn. John shares his insights on using PickFu to test images and pricing, while addressing common misconceptions about Amazon as a source of passive income. We reflect on the shift from get-rich-quick schemes...
Jan 02, 2025•1 hr 1 min•Ep. 428
In this episode, an expert in TikTok marketing shares insights on the platform’s future, 3 potential scenarios, and strategies to help Amazon sellers adapt and succeed in a changing landscape. Curious how TikTok's trajectory might change the game for Amazon sellers? Uncover the possibilities with our guest, TikTok expert Rafay MH of Theuptik.com as we explore three potential futures for this ever-evolving platform. Discover how your business can stay ahead whether TikTok continues as is, faces s...
Dec 26, 2024•52 min•Ep. 427
Discover how today’s guest pivoted from tech to e-commerce, overcame high clothing return rates, tackled tariffs, and thrived on Amazon. Insightful tips for low-margin industries and global living! What if you could transform your career from tech to e-commerce and redefine the meaning of freedom income? Discover the inspiring story of Shan Shan Fu, a former tech professional who found her calling in online retail. From navigating the turbulent waters of PPE sales during the pandemic to launchin...
Dec 19, 2024•45 min•Ep. 426
In this episode, our guest shares her journey in the pet industry, from creative financing to Amazon success, networking in think tanks, and launching her brand on Nordstrom. Join me as I sit down with Julie Napolitano, a dedicated pet lover and entrepreneur who has carved out a unique path in the pet industry with her Amazon private-label dog brand. Listen in as Julie recounts her transition from a corporate career to launching her own direct-to-consumer business on Shopify, driven by a passion...
Dec 12, 2024•52 min•Ep. 425
Join us in this episode as we sit down with a seasoned patent IP lawyer, who shares his knowledge on protecting Amazon sellers from counterfeiters and intellectual property violators. Stan Ference, a seasoned patent IP lawyer with a fascinating transition from electrical engineering, joins us to share his expertise on protecting e-commerce sellers, especially those navigating the complexities of Amazon. Stan sheds light on the often-misunderstood responsibility of brand owners versus Amazon in p...
Dec 05, 2024•58 min•Ep. 424
In this episode, we will explore e-commerce strategies, personal stories, industry trends, and Amazon tips, as well as insights on networking, market shifts, and He Carrie Miller from Helium 10 uncovers the hidden gems of the e-commerce universe in a conversation filled with personal stories, professional insights, and a touch of Thanksgiving gratitude. Her journey, which intertwines with platforms like Walmart and TikTok, offers a fresh perspective on the future of e-commerce. Carrie shares how...
Nov 28, 2024•54 min•Ep. 423
In this episode, learn how to choose the right Amazon agency! This episode reveals tips on agency selection, hiring practices, and what to expect from a high-quality agency. Join Kevin as he welcomes Pasha Knish to explore the vibrant world of Amazon agencies. Pasha, an experienced agency leader, shares his journey from being an Amazon seller to managing a full-service agency. We discuss the nuances of agency operations, including effective communication with Amazon sellers and the importance of...
Nov 21, 2024•55 min•Ep. 422
Learn strategies from today’s guest who shares her journey managing a $20M Amazon business. Discover tips on sourcing, multi-channel sales, and scaling leadership for lasting success. Can you imagine sustaining a $20 million Amazon business where 70% of sales happen in just one season? Join us as we explore the toy industry with Jennifer Young, who shares her unmatched expertise in orchestrating this financial ballet. From tackling the fourth-quarter rush with precise forecasting to leveraging h...
Nov 14, 2024•40 min•Ep. 421
In this episode, get expert Amazon-selling insights! Let’s discover winning strategies for organic search ranking, PPC optimization, and how AI is transforming Amazon search. Join us as we welcome Brian Johnson to the AM/PM podcast, where we reflect on nearly a decade of experiences and insights in the Amazon-selling space. Brian and Kevin go way back to around 2014-2015, meeting at local meetups and SellerCon, and even sharing a mastermind group with some industry legends. Listen in as we remin...
Nov 07, 2024•55 min•Ep. 420
In this episode, let’s supercharge your Amazon listings! Discover expert tips on A+ content, visual storytelling, and creative optimization to boost sales and captivate customers. E-commerce listing wizard Daniela Bolzmann joins us to uncover the secrets to mastering Amazon listing optimization. From her tech beginnings to becoming a trailblazer in e-commerce optimization, Daniela shares her incredible journey, revealing how she discovered her passion. Her insights on the pressures and freedoms ...
Oct 31, 2024•49 min•Ep. 419
Imagine tapping into a market that has the potential to skyrocket your e-commerce business. What if Latin America could be the next big frontier for growth? Join us as Christie Rugh and AJ Hernandez from SkyPostal bring their expertise to the table, offering a roadmap for businesses looking to thrive in this promising region. With projections indicating a leap from $195 billion to $270 billion by 2028, they highlight how Sky Postal's logistics solutions provide a cost-effective and reliable alte...
Oct 24, 2024•47 min•Ep. 418
In this episode, our guest talks about YouTube growth, image optimization, selling internationally on Amazon, overcoming challenges, and top e-commerce strategies. Welcome to an insightful journey into the dynamic realms of e-commerce and content creation. In this episode, we're joined by Helium 10 Elite member David Quintieri, who shares his wealth of experience as a seasoned YouTuber with over 100 million views. Listen in as we explore the exciting intersection of YouTube and Amazon, uncoverin...
Oct 17, 2024•50 min•Ep. 417
Gina Perez, former competitive college athlete and sports enthusiast, graces our podcast with her vibrant tales from the recent Olympics in France. But it’s not just about the sports; Gina also shares her adventures in the dynamic pet brand industry, weaving in stories of her entrepreneurial success and strategies in e-commerce. Transitioning from a corporate career in the sporting goods sector, Gina talks about her move to e-commerce, providing a candid narrative of embracing change and entrepr...
Oct 10, 2024•1 hr•Ep. 416
Ever wondered how a commercial airline pilot could pull off a million-dollar Amazon business success? Join us as David Lang, the Lufthansa pilot turned e-commerce entrepreneur, shares his incredible journey from the cockpit to conquering the Amazon marketplace. Learn the secrets behind his dual career, and discover how the meticulous systems and numbers-driven strategies in aviation perfectly translated to his booming online business. Peel back the curtain on aviation myths and misconceptions wi...
Oct 03, 2024•51 min•Ep. 415
Picture this: Two pharmacists trading their lab coats for entrepreneurial hats, diving headfirst into the world of Amazon FBA. Janine and Brian's journey from selling closeout tanning lotion and books on eBay to becoming successful Amazon sellers is nothing short of inspiring. This episode captures their transition, highlighting how their complementary skills—Brian’s keen analytical mind and Janine’s marketing flair—propelled them to success. You'll hear about their experiences at a brainstormin...
Sep 26, 2024•54 min•Ep. 414
Listen to this insightful episode as we chat with Steve Yates, the founder of Prime Guidance, who brings a wealth of experience from his time at Dick's Sporting Goods, Amazon, and Woot. Steve shares valuable strategies for liquidating inventory, controlling the buy box, and optimizing brand presence on major platforms like Amazon, Target, and Walmart. We explore the benefits of using Woot for your inventory liquidations and discuss effective methods for brands to establish and enhance their e-co...
Sep 19, 2024•56 min•Ep. 413
Join us for an engaging and insightful conversation with Melanie Shabangu-Katsaris, co-founder of Avask, as we explore the vast opportunities in expanding global e-commerce. Melanie shares her expertise on why sellers should consider expanding their operations beyond their current markets, whether moving from the U.S. to Europe or vice versa. She provides an overview of how Avask supports sellers with critical aspects such as taxes, shipping, and compliance. We also reminisce about the close-kni...
Sep 12, 2024•57 min•Ep. 412
Join us as we welcome Josh Coleman, a Helium 10 Elite member, who shares his inspiring journey of launching and growing his brand on TikTok. After attending a Helium 10 Elite workshop in late 2023, Josh and his wife decided to experiment with TikTok, drawing from their unique blend of design and data-driven strategies. Listen in as Josh discusses how his passion for analytics helped him understand their audience better and the collaborative dynamic with his wife that propelled their brand to suc...
Sep 05, 2024•1 hr•Ep. 411
Can a laid-off Wall Street analyst turn a small vacuum cleaner parts store into a thriving e-commerce empire? Chad Rubin did just that, and in this episode, he shares his remarkable journey from the financial crisis of 2008 to becoming a pioneer in the world of Amazon selling. We explore how Chad's commitment to high-quality products and strategic pricing propelled his private-label business to success. Discover the pivotal moments that led to the birth of Skubana, a multi-marketplace management...
Aug 29, 2024•52 min•Ep. 410
Adam Heist, famously known as Adam Runquist, shares his extraordinary journey from the corporate energy sector to becoming a top-tier Amazon seller. Discover how Adam's expertise in mergers and acquisitions led him to identify the untapped potential of physical products, eventually leading to the creation and a 7-figure exit of his own Amazon brand. We'll also hear about his adventurous travels in Bali, insights into the transformative impact of branding and AI on Amazon sellers, and his continu...
Aug 22, 2024•1 hr•Ep. 409
What if artificial intelligence could revolutionize your e-commerce business? That's exactly what Max Sinclair, a former Amazon insider turned AI entrepreneur, believes and shares with us in this eye-opening episode. With six years of experience in various strategic roles at Amazon, Max's journey from managing top European accounts to founding an AI company dedicated to Amazon sellers is nothing short of inspiring. His transition from Amazon to launching his AI venture, spurred by an early demon...
Aug 15, 2024•55 min•Ep. 408
Join us as we sit down with Marcela O’campo, who shares her inspiring journey from Colombia to the United States and her remarkable success in the Amazon business. With a background in industrial design and engineering, Marcela transitioned from a global career at Johnson & Johnson to launching her own product line in 2020 after discovering the Freedom Ticket from Helium 10. By 2021, she achieved her first seven-figure year, transforming her life and providing her with the freedom to work fr...
Aug 08, 2024•1 hr•Ep. 407
What if resilience and innovation were the keys to e-commerce success? Meet Barbara Drazga, a marketing veteran whose journey from door-to-door sales at nine years old to managing a multimillion-dollar warehouse will captivate your imagination. Barbara’s story is filled with rich experiences, from her days as a photojournalist in Europe to navigating the financial challenges of the 2008 economic crash. Her ability to turn setbacks into triumphs is nothing short of inspiring. In this episode, we ...
Aug 01, 2024•50 min•Ep. 406
What happens when you bring together some of the brightest minds in business to share their secrets to success? Join us as we reconnect with Robb Green, a veteran Amazon FBA seller who has exited three businesses and now leads a vibrant mastermind group. We journey back to our 2016 weekly mastermind meetings and trace how these gatherings have shaped our entrepreneurial paths, highlighting the invaluable role of community and networking in our e-commerce ventures. Robb reveals the magic behind h...
Jul 25, 2024•56 min•Ep. 405
Unlock the secrets to e-commerce success with Billy Pecor and Luba Ilyasova, two industry veterans who have navigated the complexities of Amazon selling with remarkable prowess. Learn from Billy's inspiring transformation from coaching tennis to managing a $25 million portfolio at Thrasio, where his mastery of data analytics has driven success in an ever-changing landscape. Together with Luba, an expert in branding, discover the critical strategies that differentiate successful big brands from t...
Jul 18, 2024•54 min•Ep. 404
Ever wondered how a family passion project can morph into a global e-commerce giant? Meet Ted Repic, the visionary behind Rhino USA, who, along with his sons Cameron and Dylan, took their love for the outdoors and turned it into a multiple eight-figure business. This episode unpacks their thrilling journey, from the early days of Gorilla Moto Gear to the strategic rebranding that catapulted them to success. Listen as Ted reveals the powerful combination of skills and strategies that have made Rh...
Jul 11, 2024•50 min•Ep. 403
Join us for an insightful episode where we chat with Morgan Gist MacDonald, founder of Paper Raven Books. Morgan shares her extensive knowledge of the self-publishing process, helping authors transform their ideas into published works. Whether you're interested in writing children's books, personal stories, or professional guides, Morgan's expertise will guide you through every step. We also touch on our personal experiences, including my own West Texas jail story, which reinforced my entreprene...
Jul 04, 2024•50 min•Ep. 402
