This show is produced and hosted by Mark Webber. The show is sponsored by G three of Peril. The views expressed in the following program are those of the sponsor and not necessarily the opinion of sevent ten wo r or iHeartMedia. Who is Mark Webber. He's a self made business executive here to help you find your success from the New York City projects to the Avenue Montaigne in Paris. His global success story in the luxury world of fashion is inspirational. He's
gone from clerk to CEO twice. Mark his classic proof that the American dream is alive and well, here's your host of Always in Fashion, Mark Webber. Weber life pretty much all comes down to nature. I had a thought, here is work a function of nature. We'll need food and warmth and shelter. From the caveman to corporate man, We'll worked. We'll come pete for the simple things in life to sustain us. So life goes on. That's nature. One thing about focusing on a weekly radio show and podcast,
I have time time to think Corporate America I had no time. I either was commuting to the office and once I got there, I was working the meetings communicating, making phone calls, sending texts and emails, always always strategizing and planning, having to lead direct making sure to listen, to learn, adjusting, resetting, modifying, whatever, wherever, whenever as the situation's call for it. Of course, then I had to brief the board or the
executive committee. I need a transparency for the shareholders directly or through Wall Street and analysts. Communicating with my custers, my suppliers. It wasn't enough to all this in corporate America. Had to then my days with breakfast meetings, lunches and dinners, traveling here and everywhere, thinking, observing twenty four to seven, not a minute to myself every minute of the day. Most nights I found myself dreaming of work. It's exhausting. But to my credit,
thankfully I set aside time for my wife. We were a team. She made sure I devoted time to my children, family. That's the real world. When you think about nature. The system is geared for work. Life is geared for work. First, who came up with this craziness? When you think about it, the hours, the days, the weeks. Let's do the math. Consider that you work nine to five. If you can get out after eight hours. Add in commuting time if you're not in the
city another two hours. That's ten hours a day for work. Think your seven hours sleeping, thank god, and that leaves seven hours for you. It's not really me time because you have to spend time with friends, families, deal with responsibilities, pay bills. Who knows what. Well that represents Fifty eight point eight percent of your time during the day is for working, So your majority of your day is earmark for work. That's if you can
walk out and shut it down. Then let's think about the math of the week. All of us work five days with the weekends off. If you're in retail or transportation or other services, you work six days. Again, let's look at the math. Seventy one percent of your days in the week off a work. If you're a six day eighty six percent is work. And then there's the year. We work fifty weeks to get two weeks off. That's ninety six percent of the weeks you have in life of working.
Some of us get three weeks that's ninety five percent working, and lastly four weeks if you're really lucky, that's ninety four percent of your work. That's the math. Ninety six percent of your weeks are working. Yea, we get eleven days holiday, big deal. But you have to ask the question, who came up with this plan? It's not natural to be cooped up at work indoors and on top of it, have your mind trapped in work. What a sane person figured this system out? Life is working? That's
a question. Life is working? That's the statement. Here's a thought. You want proof that there's life for other planets, that aliens have been here from day one? What human? What kind of person would ruin our lives and literally make us beasts of burden? When did I evolve from simple happy to serious mark working man? Sixth grade college life? When did this become the natural way of things I've been thinking with all this time I now have I'm not in an office, I'm not in a showroom. I'm not in
a boardroom. I'm living. I could see the world. I live on the water. I get to watch the waves of ripples, the birds, the trees, the grass, the sunrises and sunsets. I get to think about life with work in the proper proportion, Twenty eight percent of my time is spent on getting this show ready and getting it in shape for you guys. I get to think about improving myself, the people I'm close to the world through this show, in my podcasts, there are lessons I've learned,
the lessons to share. I think my approach to the world is unique. We're all unique. However, I have this platform and I'm happy. I'm actually very happy. In chapter three of my career Chapter one, Fashion, Chapter two, Luxury, Chapter three. Now I'm talking when I'm not watching, I'm walking, when i'm not participating, I'm thinking, and I'm thinking about nature this week. This came to me the other day when I was cutting a lemon from my diet coke. I'm addicted. I admit it can't
be the taste, although I seem to like it. But adding lemon not just seems to make it better, It makes it a little amazing. And my mind shifted a bit, taking sour lemons and making something more special with them, which led me to think, I've always in business took lemons and made lemonade. Brands that were damaged, I resurrected them. Companies that were bankrupt, we made them financially viable. Companies that were sleepy, I gave
them energy. Yeah, I've been thinking if trees can become tires or furniture for that matter, what could we become if we use our minds to change. If coal becomes diamonds, what can we become if nothing else smarter? So here we go. If nature does it, we can do it because we're part of nature. And I've done my part. I introduced myself to my wife, and who knew what kiss hello would lead to? My son, my lawyer and co host Jesse Weber. That's how I was born.
Huh wow. No, you know, it's funny about that. I remember the last time you mentioned me coming into the world. It was my young birthday party. I was a very baby. All my friends were around, and you gave a speech, and you know what you started the speech with. You started by saying, so the night Jesse was conceived. I was like, oh my gosh. Everyone stopped. That's when I knew there was a problem there. But other than that, I like where you're going with
the show. Yeah, well you were preplanned. It's about of nature. You know, we thought it out. I just didn't want everybody to know about it. I hope that's not what the show's about. No, I will leave the birds and the bees to someone else. That's a different transformation. But think about the things, the change in nature. It's almost amazing when you think about it. Let me give you one, and then let's see if you could add something to this one. Okay, you're ready.
I like the idea I mentioned before. A coal under extreme pressure, or at least the surrounding with coal is turns into diamonds. Incredible is that? It's pretty incredible? You know it's more incredible. What's that paper to money? Yeah, it's pretty good. How about plants to medicine. That's a good one. Nobody ever thinks about that, but that's true. It comes from nature. What about this rain to a rainbow? Nobody ever thinks about how a rainbow's created? Do they? Very? Very artistic Jesse. I'm
being a little bit more practical though it the matter. How about guess making cars run? Yeah, that's but everybody knows that. Everybody's thinking about that. Here's a good one. You're ready. We want a good one. Sure. A human voice to a song, that's what makes a song. It's the voice, it's also the instrument. Whoever figured out how to turn those things into instruments. I got a better one. Go ahead, cakes to cupcakes? How about that? Always food? You know what I'm thinking
about though? How did some of these things come about? Think about this one? How do boats float? How do aircraft carriers stay on top of the water? Are you asking me that? Because I have absolutely no idea. I just accept it. I accept it as it works and hope for the best. It's like air conditioning. Remember we talked about that air conditioning. How does that work? I don't know, it's just there. How do parachutes work? I think that was probably an early invention. They're probably
like, how do we keep ourselves in the air? All right? We need some sort of fabric that'll actually take up the wind. What happened to the first guy who tried? What a sacrifice he made? What about this wax? The candles? Exactly? Being at this a fashion show? Where did cashmia come from? Came from goats in northern China and Mongolia. Marino wool comes from Australia, which is one of the finest yarn spitters in the world. For marino woolsh and that's sheep. Then of course there's lamb's wool.
That's sheep's coats their hair. That's less than seven months. That's amazing from their first shearing. And here's the thing, it all grows back and now I have washable cashmere. I don't know why that catches my attention, because I gotta figure goats are out in the cold and out in the rain. Amazing. And then you also get like crocodiles and cows being made into things too, and that gets a little bit more morbid. Well, the point is it all comes down to nature, and we're a part of this
fantastic changes that are going on in the world. How about water freezes, evaporates, goes into the clouds and comes back down. With all these transformations, with all these miracles, with all these wonders of the world under the heading of nature, That's what I want to talk about tonight, those changes in nature and to humans that affect our life. In the state of affairs. I'll take a break, we'll come back in a minute. We'll talk
about this. Always. In fashion, my favorite brand has always been ISOD. My company at one time bought that brand. The CEO of the company handed it to me and said, you better make it work. And I put everything in my career to make IOD work and I fell in love with that brand and to this day it is one of the most exciting endeavors I've ever got involved with. ISOD is an incredibly strong golf brand. If you play golf, if you play tennis for that matter. They make a great
polo shirts. I mean great. They're fit perfect. The material is unique because it's a PK fabric that waffle weave, you see, and it's made of a blend of cotton and microfiber that allows you to stretch. And very often they are treated with solo protection as well, so they stretch, they're comfortable, and they breathe well. And one thing about ISA they always fit. They'll never tug on you. You put it in your waist, they'll fit you great. The colors, patterns are sensational. Now I will also
tell you ISOD makes great shorts and great golf pants. You're a golfer and you want to look good. You don't want to have to think about how do I look. You want to think about how you play, not how you feel. ISOD is the brand for you. I know I was there when it was created. The strategy behind that brand is brilliant. It's one of my favorite brands. While I talk about I should tell you about the
man's sportswear. ISOD wasn't enough being a golf brand. It wasn't enough being just great polo shirts with logos, without logos, incredible brands in story and history. ISAD makes salt weather programs. They have great printed woven shirts,
short sleeves. They look excellent with colors, excellent with shorts, excellent with cotton pants, of which they also make this whole salt order relax line from Isaod, whether it be felice, cotton sweaters, nitpolos, woven shirts and pants of a range of colors and fabrics that are perfect for a guy wants to go casually in the spring and summer of this year. And here's the
thing, ISOD is affordable. Everyone listening to me talk about this brand can afford to buy it and know that there are a lot of other brands that also have a look like isode. Although I don't believe it's fun as ISOD is. The brand has a lot of energy in it, but at the price points no one can compete. You can find is that at your leading retailers and online at isod dot com. Talk to you later, guys. I wish you are very happy spring in summer, and I help you by
telling you if you wear EYESOD, you're gonna look great. Welcome back to Always in Fashion. Here's your host, Mark webber Tonight, I'm talking about nature, thinking about coal becoming diamonds, potatoes becoming vodka, trees becoming furniture, lemons becoming lemonade. It's fascinating the way things evolved and the way they are used. With time on my hands, I started to think about my nature. I don't want to talk to you about changing myself, and I
want to talk to you about being a man of the people. And somehow within this message there's a lesson for everyone, no matter who you are. I consider myself a man of the people. They say you can take the boy out of Brooklyn, but you can't take the Brooklyn out of the boy, and I'll always have something of Brooklyn inside of me. No matter where I end up traveling around the world, I made it in America, far beyond where I ever dreamed I could get. I never forgot, though,
where I came from. As hard as I've tried to distance myself from those humble beginnings inside me, my nature. The appreciation for money and how hard it is to earn it, let accumulate it never leaves me. I recognize when I make a mistake here or there. I recognize arrogance here or there when I have it. I know when I have a lack of discipline here or there. But by the same token, I've never forgot, no matter what what I have accomplished. But I also never forget that I'm only twenty
miles away from the city projects. The election last week got me thinking about nature in life, human nature, to be exact. You look at Virginia. The Republican Canada won the governor's wraith with the powerful income in Democrat losing. Now, there's a million possible reasons, but parents being locked out of the discussion of the children's educations gas up a dollar fifty a gallon in some
places fifty percent. The country's not hard left where the Democrats are taking in, and it's not hard right where the yahoo Republicans want to take us either. That's not it, they say, And they've declared that suburban women and men without college degrees elected the Republicans. Some people have referred to the people
who without college educations as deplorables. Most recently, the elitists refer to these people as uneducated, and I refer to them as people who understand the laws of nature, what's important in life, and it's unlike so many of us wise guide big city dwellers. They make up their own minds because college or not, they have common sense. Let's remember, I grew up in the city projects my parents, your grandparents, or what the country would call working
cless people. I've surrounded by blue collar workers. My mom's sister was married to a pipe fitter. My next door neighbors worked for the post office. My mom was a bookkeeper, my father a printer. And you know what I learned. They were smart. Not smart in business per se, not necessarily how to manage, per se, but how to have a household budget, how to live within the budget, how to take care of their family, and how to move forward, how to make sure their sons went to
school. They were smart, They had points of view, They loved their families, They were trusted by their friends. I grew up comfortable around these people without educations. Interestingly enough, I was the first of my family to graduate from college. The second in my extended family had an older cousin who went to Saint John's. I was a man of the people in many respects. I still am. I could walk on either side of the track,
working class or the so called one percent. One thing I've remained no matter what side of the track I am is humble and appreciative. Now I want to point out that two of the most accomplished, impressive people I've ever worked for in my life did not have college diplomas, and they were the best I've ever seen that there was respective fields. One was the CEO of PVH Retail and the other was executive vice president of corporate Marketing for PVH. Great
guys, and they didn't go to college. But I'm talking nature here, in human nature. My upbringing, my nature has made me comfortable on both sides of the track. Whether I like humans or not, that's not what I'm talking about. I'm empathetic. I know how to talk with people. In this case, I want to talk about factory workers because I think it's important. I've walked factories all around the world. I've seen people working. On the one hand, I admire their tenacity. I admire their willing to
do the tough jobs. I admire the fact that they are there to build a life for their families. They don't make the most money. The jobs too many are not interesting, they're repetitive, but they do a job, a necessary job, and they're proud of the work they do. I'm proud that factories are set up to be safe, and every single factor I ever been in, they keep record of the safety and the measures they can to keep those people safe. I love walking the aisles talking to those people.
And for whatever reason, they knew, even though I used to be important, when I walked down those aisles, they knew that I had something to offer. They knew I was a regular guy. Maybe it was my smile, my body language. But when I walked over to them and asked them a question, it was heartfelt and they appreciated it. No, why am I going here? Because nature and human nature. In order for us to survive, we have governing people that are elected and of late, I don't
like the conversation in America, the conversation surrounding who built America. President Obama during his tenures said, at one time, I forget the date he was talking to entrepreneurs, and he said to them, you didn't build this country. The working class built this country. You didn't do it, and you didn't do it alone. I remember how insulted I got. I had to work hard. I fought on the way, and people who took advantage of me took credit for my work. I made mistakes, I survived, I
had setbacks, and I remember being upset. But then I thought about he was right. The government builds an infrastructure. We turn on the lights, the lights work, We turn on the water, the water flows. We count on the government to provide us with these services and to keep us safe and protect. But when they talk about the American way, what they're saying now is to the entrepreneurs of the people who are successful, you didn't build
America. The working class people built America. And that's not the American way. Who built America Americans. No question laborers, factory people carried the planks or the rails. There's no question the labored people drove and managed the heavy machinery. There's no question the laborers drove the riverts into the stakes and the bridges and tunnels and highways. There's no question the labors cleared the fields or
the lands for the railroad. But there's also no question that Americans invested their money, the hard earned money, and took the risks to build America. Most Americans didn't start out rich. Most of Americans started out working, and they advanced, they learned, they saved, they invested, and then they risked everything to help build the country. Yes they profited, yes they prospered, Yes they got rich, But this narrative that the middle class built America
alone is not right. Now. I'm mixed on the unions. I'm a man of the people. On the one hand. In the beginning, in the early days, people needed the unions. Companies treated people dastardly. They needed help. As time went on, it got better. Now. My father was a union man. He needed the union's help. It just wasn't able to negotiate for himself. As a CEO, I respected the unions. They represented portions of my workforce, but those workers kind of worked for the
union, not for me. It was tricky. The union and the company very often had different points of view on how to get there. Through good negotiations. For people who understand what the unions needed, we always manage to work our way through so on balance, I'm a union man. I needed it. I wouldn't have become who I was if my father didn't have the Union helping him. But to say, the middle class built America without recognizing
the other side of America, the other side of the rail. Together, we all built America, President Obama, together, we all built America, President Biden. We all built America. And we all pay our fair share in the graduated tax system. That's nature. Be back in a minute. Always in Fashion spent a lifetime of my career building the van usen Brand, and I am so pleased that they're back with us now talking about suits. Men were dressing up again, and it's become cool to wear a suit.
Suits can be one on multiple occasions, in multiple ways. You can wear a suit formally to go out at night or to an event, to wear a suit to the office with or without a tie. If you look closely, now fashion trends, suits are being worn with turtlenecks or mocknecks. The choices are endless, and every one of them looks right. You could really really look the part. I believe that packaging yourself this is important. Does the products you package and wearing a suit is one of those things that make
men look their best. Venues and invented a new idea. It's called the cool Flex suit. It's been engineered with stretched technology, giving you the most comfortable fit and mobility. It's wrinkle resistant fabric, it's cool moisture wicking.
It makes it perfect for all occasions. As we discussed just now, this new style of looking shop while feeling cool and comfortable is amazing, and I'm so excited that the venusing company is involved in this new technology and is embracing the whole idea of dressing up. Let's not forget venues and made its name with dress shirts. It's only proper that the suit business follows strongly in its way. You can find venues in cool Flex Men's Stretched Suits at JC Penny
or online at jcpenny dot com. Guys, they're great. You should go look at them. Welcome back, Joe Always in Fashion. Here's your host, Mark Webber. I had a lot of time to think this week. I started thinking about the fact that because I'm not in corporate America, I have time to think about things that other people might not be thinking about. In this case, I was driven to the idea of nature. I started thinking about the fact that I've turned lemons into lemonade in my life. Got
me thinking about coal turning to diamonds. And I want to take a little poetic license now and talk about nature and the natural state of affairs. We govern and we're governed. I want to talk about what's going on in our government. There's much as I try to avoid talking politics. I can't quite help it right now because it seems to keep coming up, and in particular it comes up of surrounding money and laws and governing of money and money in
the natural state of affairs. I came across an article that I had someone from the studio record, and I want you to hear. The House just passed at one point two trillion dollar infrastructure bill. It'll inject five hundred and fifty billion in new spending over the course of five years into America's roads, bridges, tunnels, airports, and other physical infrastructure badly in need of update. The bill was helmed by Democrats in both chambers, but nineteen Republican senators
and thirteen House Republicans voted for it. It's a testament to the fact that infrastructure is widely recognized as a critical priority by both major political parties in the US. Now, when we talk about bridges and roads and tunnels and airports, who can argue? I want to go a little further the second part of this article I came across. The Biden administration originally envisioned the entire plan
as a climate package, while Republicans wanted traditional infrastructure. So now funding to address the causes and impact of climate change is in a bill called the Build Back Better Act. A portion of the funding falls under a climate resilience that doesn't roll bank emissions. The Army Corps of Engineers will get eleven point six billion for flood control. FEMA will get another three point five billion for flood
mitigation and assistance. The National Oceanic and Atmospheric Administration will get one hundred forty million for forecasting climate change and roughly half a billion dollars to better forecast inland and coastal flooding. More than one hundred million dollars will go to the Bureau of Indian Affairs for relocating indigenous communities away from climate risks like the rising sea
level. No, it's starting to get a little more tricky because we're dealing with the environment, and the environment is tricky because there are those things that they feel in government, in science perhaps that we can do to control. I suppose carbon emissions and reduce the polluting of the earth, and I'm all for that. And then there are things that are associated with well, let's talk about it. Bridges definitely have to build bridges and make our bridges sound.
Over the course of decades, we've been hearing bridges are deteriorating, some of them are breaking. I can tell you the roads I travel on have more potholes than I cant imagine. But are we building enough roads. I don't know. In the last time we built a major thruway from here to the west coast or east or north. But I have to believe we have
ten times the amount of oil travel then when those roadways were built. Terms of the airports, anybody who's traveled around the world knows that outside this country airports are amazing. They're places to go, places to hang out. Nobody wants to run out of them. You're not afraid to get there early because there's plenty to do. If you have to hear their disaster and a few
of them have gotten better. And of course, when you look at our subway or Amtrak for that matter, we need to get better at what we're doing. Who would argue with that? Except here's where I'm in class and I'm raising my hand. I have a question. You ready for this one, Jesse? I can only imagine. I've spent the last three years going by LaGuardia Airport. Now LaGuardia Airport, one of New York's largest airports, was a shame, an embarrassment, a disaster. Anybody you had to go
to LaGuardia Airport, it was a disaster. You couldn't count on anything. You couldn't count on the planes taking off in time. The facilities themselves were horrible. There was nothing redeeming about Luguardia Airport. And to govern A Cuomo's credit, he decided to rebuild Lguardier's terminals and make it a state of the art, current modern airport. Who wouldn't applaud that? I love the idea. Up until then, if I had to go somewhere, I've go out
to Newark. Anybody ever been to Newark Airport? International? Amazing, domestic, equally amazing, big, open, easy to navigate long runways. Everything there was made easy and accessible, and it was larger than life. And you had to enjoy even Kennedy Airport because Kennedy Airport, over the course of years and well the international number of the terminals, if not all of them, were rebuilt, and it was a pleasant place. La Guardia was a
disaster. But remember I raised my hand to have a question to ask who paid for the Guardia being rebuilt? You know that, Jesse, We did. Taxpayers, of course, but which taxpayers? The State of New York or the federal government? Good question. I would think the state, right, it's in the state. But then again stop right there. The state paid for it. It was Cuomo's project. So when we hear about this infrastructure bill and you listen to what it's for, why are we using it
to rebuild airports? Why aren't the states? Wait a second, are you saying the infrastructure bill doesn't allocate money to states to do that? It does, But why is the federal government? Why are we paying one point two trillion dollars? Why is it the federal government's job. Why aren't the states raising their own money in their own taxes to do it? What does the federal government have to do with it. Okay, think about it like this.
So you're saying, why should taxpayer money from other states be used to build an airport in New York? Right, Well, they're going to upgrade the subway in New York. If I'm living in Minnesota, do I want to pay for the subway? It's a good point. I can never thought of it like that. Bottom line, they say, keep taxing the rich. They're going to be more taxes no matter what they say, to pay for this infrastructure bill, or someday down the road, your children will be
paying for it. But I don't understand why it needs to be done if the states are responsible for their own airports, hold that thought for a second. Okay, Amtrak, do you know who owns Amtrak? I'll tell you who owns it. It's a for proper business. It's privately owned. However, there are preferred shares. Do you know what preferred shares are? No? Not exactly. Well, here's what they are. Generally speaking, public
company issues shares to the public. Over a course of time. Those companies may need extra money, they may be in financial hardship, they need meeting money for investment. They go out and they offer what's called preferred shares and preferred shares to set aside. They're built for these private investors. You know who owns all the preferred shares in Amtrak? Let me guess the federal government. Yes. Now, if I'm not mistaken, Amtrak has five hundred destinations
that its services. So now the question is they have the inside track, if you're pardon the pun. Preferred shares get special interest rate, special payment terms, special inside price on the stock. And now the government is inside of trading helping Amtrak. I'm not quite sure how that works. But if that doesn't bother you, I have a different question for you, teacher.
I have a question. What is that sound? Well, I've read in this infrastructure bill that the federal government is going to be building charging stations for electric automobiles. That's true, Mark, Well, I really like that, Teacher. I think it sounds great. But I have a question I must ask you. I've noticed there's a company named Sinoco. I've also noted that
there's a company called Mobile. I've also noticed there's a company called Shell, and one more, while i'm at it, there's a company called Chevron. Is that correct? Yes? So, where are you going with this? Mark? Well, teacher, all of these companies are in the oil business, and from what I can tell, they're in the gasoline business. The reason I know this is because what I'm driving with my father, we stop off at these gas stations and he goes in and he by gas and he
fills up his car. And these stations are called Sinoco, Mobile, Chevron Shell. So I have a question who built these gas stations and who paid for them? Yeah, teacher, why is the federal government taking one point two trillion dollars and spending it on private companies? Why are they going to help Tessler and GM and all of these other companies sell electric cars. Isn't
that the responsibility of these companies? With all the crying that companies don't pay their fair share of taxes, why should we subsidize them by building federal charging stations rather than building stations themselves. Wait, I can answer that. So the federal government has taken the mandate right that they want clean technologology, they want they were concerned about climate change. They can't force private enterprise, private
companies to then get into the electric car business. But they're not forcing companies GM believes the future of automobiles is not gas driven. They believe it's electric. Tesla has proven that it can work. Every single company is eliminating They're going first to hybrids and then all electric. Every single company's racing them.
I just don't understand why they're not putting this on private enterprise. Why the government's taking money from us to fund those companies that they're angry at that don't pay enough taxes. I don't get. I mean, listen, I've talked about this before. I'll say it again. I own a private home. If I buy electric car, easy for me. I put the installation in the guy, my electrician comes in, sets up a charging station in my garage. I'm in business. But all those people who don't live in private
homes, where are they going to charge their cars on the street. They need these stations in order for this electric car boom to happen. They have to be charging now. Is it the role of the federal government to do it or is it the role of private enterprise to do it? And that's the question I'm asking. If Elon Musk is the richest man in the world and perhaps going to become the first trillionaire. God bless him. Thank you
for everything you've done. I kiss you on both cheeks. But if you're going to build electric cars and become a trillionaire from doing it, and have a company that's worth an excess of a trillion dollars, why isn't it your responsibility to build those stations for your customers? And that's the question I'm asking. It just seems to be too easy to text America again. Back to
the bill, the restructure bill. There's a lot of stuff in their associated with climate change, but there's a tremendous amount of talk about climate change and affecting the world because of floods and problems. The point is, if this infrastructure bill is going to use to bolster coastal communities like New York needs walls built to protect the water overrunning us. If that's what they're going to do, then I applaud it and I'm with it, and I think this thing
makes sense predicting the effects of climate change forty million. If there's one thing nature has taught us, we can't control nature. After being on this planet Western civilization for thousands of years, we can report on the weather. We could live through the weather even now. Satellite photography and satellite imaging allows us to predict what's happening now, but to predict what's going to happen in the future. That's a lot of billions of millions of dollars, and I hope
it's money well spent, and that's on boondoggle. But we can't control the climate. The best I've heard is we could stop it from destroying the world. We'll find out nature has something to say about this one. We'll take a break and we'll come back. We're going to talk about more than nature and things always in fashion. I've been shopping for fun lately, and while I'm out, I always look at men's and I look at women's. What's
going on? And I was particularly interested in Decay because of their sponsorship of the show. I went downstairs at Macy's thirty fourth Street to look around and I saw Decamy active where And I promise you, ladies, it is sensational, from the sports bras to the crop tops, to the leggings and the sweats, it really is a great look. And Decay had begun as an all American brand, dressing, casual clothes, engines and the stuff looks incredible
and right now. The colors and the styles is so exciting that I feel great about the company. I always do. I wear the men's wear all the time. I've had situations where I've gone to big events and been interviewed in TV or radio and someone comes up to me my carphone and like they always do, who you wearing? And here I am, this big shot with big company and they said, well, I'm wearing a DKNY and they laugh and say, no, you're not. Actually have one on the internet
where you could see me. They asked me what suit I'm wearing, and I say, dec and why and opened it up and there's the dcn Y label. Great fashion, it fits well, it looks right. It's designed to make you comfortable in the city, goes from day and tonight. You can wear it in the morning and wear in the afternoon and you look cool at night as well. It's great for the office. Is great Felisia. But I was talking about the dcm Y activewear the first time I really became
aware of it. Jesse and I were up at Sirius Radio. He was doing a job for Sirious. He does Dan Abrams show. He fills in on the Potus Network and we're in the lobby and this hip hop group came up. Well, this really great looking Latino singer girl Young beautiful, and she was wearing a dkn Y sports bar and I said to myself, this is amazing. Actually went to Macy's to see it, and I'm excited about the brand. And I tell you what, ladies, DKY always has great
fashion for work, always wonderful dresses and things that you'd wear. Their accessories are great, the shoes are always very cool. But activewere in particular right now looks sensational and being that everyone's athleisure in activewear, it's a great time. Dcm Y go take a look. Welcome back Joe Always in fashion. Here's your host, Mark Webber. We're talking about nature tonight and the impact
that has on all of our lives. The changes when you think about cold becoming diamonds, the world changes and these changes are miraculous and nature has to say and everything we do, including human nature, which we'll see where I go with this one, but I wanted to talk about fashion and nature a little early. I mentioned that cashmere comes from goats and marino will comes from sheep. But I really want to talk about fishing for one second. The
nature of fishing is you want to fish where the fish are swimming. In the apparel and fashion retail business, if I want to sell you, I have to sell you where you are. I have to find you. Now. Of course, one way is on the internet, and there are a million tricks, and there are million ways we can track you. In the million ways, I can keep annoying you and finding you and throwing in front of you anything you've ever shown an interest in. But I don't want to
talk about that tonight. Tonight, I don't want to take you a little behind the scenes in the thinking about finding you. It's only natural if I want to sell you, I need to find you. And in fact, if I find you, I'll beg you to buy my products, certain products that I need to sell. I'll do anything to sell you. The problem is there's something called channel conflict or brand image, and what happens is this follows. Great brands let the consumer decide if they want to buy him or
not. If you're Nike, you'll open a Nike store, You'll sell Macy's or Norchdrum, you'll sell the chain stores like Champs or anyone that sells sneakers and shoes, and you'll get away with it. If you want to sell your shoes in J. C. Penny or Sears or Walmart, you're going to do it because you're Nike and you could do it. Now. The other side of that channel conflict is how would I say this. You've heard the expression if you lie with dogs, you come up with fleas well.
There's something to be said for if you have a brand, you are judged by where you're sold, and some of those locations that I've mentioned, particularly in the off price venue, are not places where you build brands. And that's what channel conflict is all about. Now. The problem is retailer has a say in what's going on. They will tell you it's my house, you want to be here, these are the rules. If I decide to buy from you, you can't sell anybody else. Have that got me to
thinking and walking. Sephora one of the world's great brands LVMH my former friends own Sepphora. It's a remarkable phenomenon. I don't know whether they're first or amongst a number of these people who've developed these cosmetic and fragrance megastores and mega brands. As one, they're called Ultra. I saw it in Target the other day and it was extraordinary how in Target it looked like an oasis.
And the interesting thing about it is because it's in their own format and not Targets, you're walking into Ultra. It's like you're walking into their store, not Target. It's a store within a store, which is what Sephora had done with j C Penny. When I joined the group, I was shocked to find out that Sephora was in j C Penny, and the management said, it may be in j C penny, but it's our store, run, our way, our pricing, our schemes, our seller, our training,
our graphics. It's a store within a store. And recently Sepphora is no longer in j C penny