Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Jimmy Kim Hype man & Announcer: John Potito
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Leilani Han Hype man & Announcer: John Potito
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Scott Jablonski Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 00:46 Scott Jablonski: Guest Intro 01:14 NBA: Exciting Challenges 03:18 From Fan to Pro: Insights 05:02 Marketing: NBA vs. NFL 06:46 Kobe's Global Influence 08:08 Dynamics: NBA and NHL 10:23 Sports B...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Matthew Gattozzi Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 00:46 E-commerce Growth Excitement 01:54 Understanding Customer Motivations 03:25 Strategy: Keep It Simple 04:31 Crafting Unique Content 06:22 Exploring Diverse Ad Formats 08:07 Nuances in Ad Creati...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Bobby Callaghan Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 00:45 Excitement for email and SMS 01:36 Retention marketing deep dive 03:16 Right message, right time focus 04:56 Learning from past mistakes 06:06 Art and science of email marketing 08:07 Benefits ...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Tamara Adlin Hype man & Announcer: John Potito Timestamps: 00:00 Introduction 01:07 Tamara Adlin, expert in user experience, introduced 02:00 Defining affiliate marketing and performance marketing 03:12 Importance of user experience in affiliate marketing 04:49 Benefits and chall...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Chase Mohseni Hype man & Announcer: John Potito Timestamps: 00:06 Introduction to Always Be Testing podcast 02:05 Exploring the concept of a "vibe check" 06:05 Trusting gut instincts in decision-making 07:50 Dive into surround sound marketing strategies 11:09 Transition from paid...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Lauren Nemeth Hype man & Announcer: John Potito Timestamps: 00:06 Welcoming Lauren Nemeth 00:46 Media perceptions 01:44 Explaining Twilio's business 03:05 Twilio's diverse clientele 04:44 Shift to sales career 06:15 Ad industry challenges 08:15 Future trends predicted 10:39 Opera...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Laura Press Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 00:48 Laura Press introduction 01:23 Laura's industry insights 02:33 PXA's educational goals 04:27 Career paths explored 06:07 Matching strengths to roles 08:03 Accessible education importance 10:22 Digi...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Kalen Bushe Hype man & Announcer: John Potito Timestamps: 00:06 Meet the Hosts 00:47 Sales Background Insights 01:44 B2B SaaS Growth Tips 03:30 Marketing Benefits from Sales 04:52 Focus on TrafficGuard 06:31 Challenges in Ad Fraud 08:36 User Journey Analysis 10:55 Affiliate Marke...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: David Rodnitzky Hype man & Announcer: John Potito Timestamps: 00:06 Meet David Rodnitsky 00:47 Past Collaborations Revisited 01:14 Yoga and Life Changes 02:37 PPC Discovery Journey 03:59 Startup Life in Silicon Valley 06:03 Scaling with Diverse Services 07:41 Core Values Highligh...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Jon Blair Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 00:47 John Blair's introduction 01:44 John's finance background 04:54 D2C strategy at Guardian Bikes 06:44 Launching Free to Grow CFO 09:17 Early entrepreneurial experiences 12:04 Negotiating with Mark Cub...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Amy Crider Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 01:20 Amy's marketing insights 02:31 Career journey unfolds 04:08 Handling global accounts 05:49 Balancing parenthood, career 07:22 Utah Travel Tales 08:16 Building affiliate relations 10:18 Evolving mark...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Patrick Moran Hype man & Announcer: John Potito Timestamps: 00:06 Podcast kickoff introduction 00:49 Casual football discussion 01:49 Patrick's marketing expertise 03:06 Growth marketing evolution 05:06 Challenges in multi-device ads 07:01 Retention strategy insights 09:59 Analyz...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Rabah Rahil Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 00:48 Office vibes discussed 01:35 E-commerce journey begins 05:10 Insights on Instagram ads 09:09 Scaling ad challenges 15:08 Transparency in business 20:24 Valuing individuality 25:39 Affiliate marketi...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Andrew Covato Hype man & Announcer: John Potito Andrew worked on the buy side and the sell side of various platforms working on measurement and data at Netflix and Snap. He has experience in ad tech and measurement at VC-backed start-ups Google eBay and Meta. Timestamps: 00:06 Me...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Dominic Williamson Hype man & Announcer: John Potito Timestamps: 00:06 Introduction 00:50 Austin Events Buzz 01:58 Analytics Expert Intro 03:45 Geo-Level Targeting 05:49 Geo-Level Holdout Tests 08:34 TV Advertising Challenges 11:13 Digital Channel Flexibility 14:12 Marketing S...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Nicole Phillips Hype man & Announcer: John Potito Timestamps: 00:00 Introduction 01:06 Introducing CATCH: AI-powered product recommendation platform 06:42 Value proposition and inspiration behind CATCH 09:18 Evolution of CATCH's platform and new features 11:42 Building trust w...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: George Yuhba Hype man & Announcer: John Potito Timestamps: 00:00 - Introduction 02:17 - Journey and Role of Affiliate Marketer George Yuhba 05:33 - Paylode: Publisher Development Expertise 09:27 - Affiliate Marketing Evolution Overview 13:43 - Clearing Affiliate Marketing Misc...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Brian Marcus Hype man & Announcer: John Potito Timestamps: 00:00 Introduction 06:42 Brian Marcus' Experience in Affiliate Marketing 15:54 The Importance of Customer Focus in Marketing 23:40 Brian's Experiences at Google and Teespring 31:00 Qualities of Effective Leadership in ...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Alexa Kilroy Hype man & Announcer: John Potito Timestamps: 00:00 Introduction to Always Be Testing podcast 01:44 Alexa's unconventional journey into marketing space 04:08 Building a marketing team from scratch 06:38 Success of community engagement at Triple Whale 09:22 Support...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Chris Tradgett Hype man & Announcer: John Potito Timestamps: 00:06 Introduction: Tye De Grange and Chris Tradgett 01:24 Chris's background: Pub management to affiliate marketing 03:10 Early days of using HTML and print 06:40 BIAT's success and hosting affiliate events 08:28 La...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Canice Murphy Hype man & Announcer: John Potito Timestamps: 00:00 - Introduction to Always Be Testing podcast 04:03 - Explaining programmatic advertising and its advancements 07:03 - Importance of programmatic advertising for all marketers 10:01 - Outcomes and results of progr...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Graham Hunter Hype man & Announcer: John Potito Timestamps: 00:00 Introduction to Always Be Testing podcast 02:05 Graham's background in startups and marketing 07:09 Explaining the benefits of a customer data platform 11:18 The importance of integrating multiple data sources 1...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Tomas Saulsbury-Hunter Hype man & Announcer: John Potito Timestamps: 00:00 Introduction to Tomas 02:39 Overview of Commission Junction and its services 05:23 Importance of implementing a test and learn function 08:01 Setting parameters and budgets for testing 09:59 Allocating ...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Nick Harris Hype man & Announcer: John Potito Timestamps: 00:00 Introduction and Welcome to Always Be Testing 02:01 Nick Harris shares his career journey 06:30 Importance of a customer-centric mindset 09:30 Challenges of implementing a customer-centric approach 13:02 Building ...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Brook Schaaf Hype man & Announcer: John Potito Timestamps: 00:00 Introduction and Welcome to Always Be Testing 01:19 Brooke's Background and Journey in Affiliate Marketing 04:04 The Importance of Independent Tech Vendors 06:13 Challenges of Managing Data in Affiliate Marketing...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Adam Weiss Hype man & Announcer: John Potito During and even after his 15-year stint at Rakuten, Adam had a pretty incredible career in the affiliate space and loved working on the publisher side. How do you Elevate your Partnership Approach? How to know if you are in your pro...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Jordan Koene Hype man & Announcer: John Potito Jordan is a known Advisor and Growth Executive who also founded PreVisible SEO. How does AI power Search Engine Results Pages? Is Google crushing SEO as we know it? Timestamps: 00:00 - Introduction to Always Be Testing podcast 06:...
Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Tricia Meyer Hype man & Announcer: John Potito Tricia is an Attorney working as the Executive Director of the Performance Marketing Association and is also the CEO of Sunshine Rewards and Helping Moms Connect. How and what to understand about Affiliate Regulatory and Complianc...
