Always Be Testing

Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond. Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way

Last refreshed: June 23rd, 2026 at 8:58 PM

Follow on

Apple Podcasts

Spotify

RSS

Podcasts are better in Metacast mobile app

Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

#5 Partnership Development & Leveling Up Your Approach to Strategies for Affiliate Marketing, Adam Weiss, CEO of Weiss Digital Consulting

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Adam Weiss Hype man & Announcer: John Potito During and even after his 15-year stint at Rakuten, Adam had a pretty incredible career in the affiliate space and loved working on the publisher side. How do you Elevate your Partnership Approach? How to know if you are in your pro...

Aug 29, 2023•46 min•Ep. 5

#4 Is Google crushing SEO as we know it? Not quite. But Change is Coming. Here is How to Prepare for your Brand. And How to Combine the Power of Affiliate and SEO. Jordan Koene, Founder of PreVisible SEO

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Jordan Koene Hype man & Announcer: John Potito Jordan is a known Advisor and Growth Executive who also founded PreVisible SEO. How does AI power Search Engine Results Pages? Is Google crushing SEO as we know it? Timestamps: 00:00 - Introduction to Always Be Testing podcast 06:...

Aug 22, 2023•32 min•Ep. 4

#3 Understanding FTC Guidelines for Affiliates and Influencers, Tricia Meyer, Lawyer and PMA Executive Director

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Tricia Meyer Hype man & Announcer: John Potito Tricia is an Attorney working as the Executive Director of the Performance Marketing Association and is also the CEO of Sunshine Rewards and Helping Moms Connect. How and what to understand about Affiliate Regulatory and Complianc...

Aug 15, 2023•35 min•Ep. 3

#2 Reclaiming Abandonment Cart Revenue, Adam Robinson, CEO of Retention.com

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Adam Robinson Hype man & Announcer: John Potito Adam is the CEO of Retention.com . What is Email-Based Retargeting? How to spruce up your Email Marketing Game? Timestamp: 00:00 Introduction and Welcoming Adam Robinson as Guest 01:10 Adam Robinson's Background and Journey in Bu...

Aug 04, 2023•28 min•Ep. 2

#1 Media Mix Modeling & Incrementality in Affiliate Marketing, Michael Kaminsky, CEO of Recast

Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and in life. Host: Tye DeGrange Guest: Michael Kaminsky Hype man & Announcer: John Potito Michael is the CEO of Recast and an expert in Media Mix Modeling. What is MMM? Why is it so hot right now? How do you approach Incrementality in Affiliate Marketing? Timestamps: 00:00 Introduction to Always Be Testing podcast ...

Jul 31, 2023•37 min•Ep. 1

← Prev

Hosted on Transistor

For the best experience, listen in Metacast app for iOS or Android