State Of Affairs 2021
Episode description
This week, we reach a major milestone in the podcast. We are on the 100th episode…. And what a better way to mark this milestone than to look at where things are headed in the fitness industry post-Covid and what this means for the Alloy Personal Training Franchise brand and others.
As gym owners and the fitness industry as a whole, the pandemic hit us badly; nobody could have prepared for the disruption we witnessed.
However, with the successful rollout of the vaccines and the fact that people are getting out more and being comfortable going back to the gym, there are important evidence-backed observations we are seeing in our brand and across the industry.
The first thing is the growth of small group personal training. Across the industry, we are seeing more and more brands pivoting to this model.
The accountability, specificity, and community that this model offers are what the customer wants.
As Alloy, we have been doing this for a long time, and as Matt and I have always said in this podcast, this is the model of the present and the future. We are happy that the fitness industry and the customers are coming around to it.
Listen in to hear our thoughts on the state of affairs of the fitness industry and what the data we are seeing tells us!
Key Takeaways
- How things are looking in the Alloy mothership gym (01:36)
- Growth of the small group personal training post-Covid (03:50)
- Who the small group personal training is the best for the customer (08:16)
- Brick and mortar is here to stay (10:42)
- The fate of digital fitness (11:28)
- Health and wellness awareness post-Covid (14:53)
Additional Resources:
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