While digital marketing and advertising have their place in fitness marketing, there's an often overlooked and highly effective organic marketing strategy that can bring in a steady stream of new leads: cross-promotion with local businesses. It is the single most effective organic marketing strategy known to man for the fitness business. Unlike paid advertising, organic marketing involves building genuine relationships and engaging with your local community. Cross-promotion, a form of organic ma...
Oct 11, 2023•23 min•Ep. 214
In this episode, Matt and Rick discuss whether or not you should make a wholesale change to your current business model. Spoiler alert- it could mean more profit and less drama! As a gym owner, changing your business model can be a tough call to make. But sometimes, it’s the only viable option to solve the problems you face in the gym and, while at it, increase your profitability. Part of being an entrepreneur is realizing that your business model is not cast in stone. Remember episode 94, where...
Oct 04, 2023•20 min•Ep. 213
A major challenge facing gym owners is finding and keeping a team of top-notch personal trainers on board. In this episode, we discuss the concepts and strategies for dealing with trainer turnover. To illustrate the point of turnover, we will use the River & Ponds analogy, which says that some people will come into your business, and it will be a river for their career. This means they will be here today, and then the current (the market) will take them somewhere else in a short period of ti...
Sep 27, 2023•14 min•Ep. 212
In this episode, Rick is interviewed by the folks over at Gym World on the Alloy Personal Training Franchise model and why it has taken off quickly at 150 locations currently. Gym World's very own Mark Fisher loves it so much that he bought a franchise. At the heart of the Alloy Personal Training franchise is its unique model. Small group personal training has been around for a while, but it has now been done on a scale that Alloy is doing. Amidst the complexity of some of the concepts in the fi...
Sep 20, 2023•1 hr 7 min•Ep. 211
In this episode, Rick and Suzanne celebrate a significant milestone – awarding the 150th Alloy Personal Training Franchise location. The journey has been one of growth, learning, and continuous adaptation. They delve into their reflections on this achievement and the valuable lessons they've picked up along the way. One of the first observations Rick and Suzanne share is the increasing clarity of their "why" as they expand the business. With more locations and a growing community of franchisees ...
Sep 13, 2023•23 min•Ep. 210
In this episode, Rick sits down with Jared Breen, Alloy's VP of real estate and construction, to discuss 3 main observations regarding the real estate and construction process. These three observations shed light on the intricacies of the real estate and construction process and provide valuable insights and actionable advice for success in franchising. The first truth is the pivotal role of early engagement in determining long-term success. According to Jared, the level of engagement exhibited ...
Sep 06, 2023•25 min•Ep. 209
In a recent episode of the GOGZ podcast, host Andres Escobar sat down with Rick Mayo to travel back in time and pick lessons from his long and successful journey in the fitness industry. Rick's journey from personal trainer to successful fitness franchise owner is an inspiring tale of growth, grit, and hard work. Rick is more than a successful fitness entrepreneur; he's a visionary leader who has left an indelible mark on the fitness industry. His story encapsulates his evolution from a personal...
Aug 30, 2023•47 min•Ep. 208
In this enlightening conversation, Rick Mayo sat down with Bryan O'Rourke, an expert with extensive knowledge in both fitness and technology realms, to discuss a wide range of captivating topics shaping the landscape of the fitness and wellness industry. Bryan O'Rourke expressed his optimism about the US economy, highlighting its remarkable performance despite challenging times. The US economy has consistently outperformed its peers, showcasing robust GDP growth. When it comes to the future of t...
Aug 23, 2023•35 min•Ep. 207
In this episode, Rick sits down with multi-unit Alloy franchisee Nick Garrity to discuss the keys to scaling to multiple Alloy franchise locations. Nick previously worked with the largest Orange Theory franchisee (140 locations) and brings a unique yet simple perspective. Nick Garrity's insights into multi-unit franchise ownership provide valuable guidance for aspiring franchisees looking to scale their businesses successfully. In managing multiple franchise locations, few factors wield as much ...
Aug 16, 2023•41 min•Ep. 206
In this episode, Rick Mayo, the CEO of Alloy Personal Training Franchise, is interviewed by Michael Becker of Models of Masters Podcast on Scaling Alloy from a single location to licensing over 2000 clubs worldwide to now having more than 100 franchise locations in development. One key aspect that sets Alloy Personal Training Franchise apart is its holistic approach to fitness and business management. The Alloy model emphasizes personalized training, catering to individual goals, injuries, and p...
Aug 09, 2023•38 min•Ep. 205
In this episode, Rick and Matt outline the vision for the future of the Alloy Training Franchise, detailing how we plan to achieve our dreams while maintaining our core values and commitment to franchisee success. At Alloy, we understand that rapid growth must go hand-in-hand with unwavering support for our franchisees. As we expand, our top priority is to stay ahead of the curve and be fully equipped to provide assistance to our franchisees as needed. Rest assured, our goal is to grow with inte...
Aug 02, 2023•23 min•Ep. 204
Embarking on a journey toward optimal health and wellness requires more than just following the latest diet trends or fitness fads. It demands a deeper understanding of the fundamental components that lay the groundwork for success. In this captivating episode, Rick sits down with Alloy franchisee and corporate wellness coach Rami Odeh to discuss the top five nutrition habits to ensure success. It all begins with defining your "why," delving into the very core of your motivations, and unleashing...
Jul 26, 2023•52 min•Ep. 203
Emotional regulation is a crucial skill that impacts various aspects of our lives, particularly in the realm of business. While many individuals believe they make rational decisions based on intuition, cognitive science reveals that automatic processes and emotional responses often drive our thinking. Understanding the two systems at play in our minds—the autopilot system and the intentional system—can help us recognize when to regulate our emotions and employ deliberate reasoning. By honing thi...
Jul 19, 2023•29 min•Ep. 202
Entrepreneurship is often described as a self-help journey disguised as a business. It requires personal growth, the ability to make difficult decisions, practice delayed gratification, and tackle challenging tasks. These qualities are closely intertwined with personal development, making them synonymous with the entrepreneurial journey. In this episode, Rick is interviewed by Carl Case of the Local Business Hacks Podcast on Alloy's journey so far and some of the insights he has picked along the...
Jul 12, 2023•26 min•Ep. 201
In this episode, Matt and Rick discuss the parallels between being fit and being successful in business. Alloy has been helping people succeed in both arenas for over 30 years, and Matt and Rick share the top 3 parallels between the two. One of the fundamental traits shared by individuals who are fit and successful entrepreneurs is their ability to delay gratification. In the context of fitness, this means understanding that achieving optimal health and fitness requires consistent effort and tim...
Jul 05, 2023•22 min•Ep. 200
Hiring the right employees is crucial for the success of any organization. It is crucial to have a well-defined hiring process in place to ensure that you attract and select candidates who have the necessary skills, qualifications, and cultural fit for your company. In this episode, Rick and Chamberlynn delve into the pivotal role of hiring in the success of Alloy franchisees, shedding light on the critical factors that determine the potential triumph or failure of hires. They share the key prin...
Jun 28, 2023•35 min•Ep. 199
Asking the right questions is an essential part of business growth and evolution. The questions and the answers are crucial to regularly assess and reevaluate your strategies to stay ahead of the competition. By asking the right questions, you can gain valuable insights, challenge your assumptions, and uncover new opportunities for growth and improvement. In this episode, Matt and Rick discuss four thought-provoking questions every business should ask their customers and themselves. There are sp...
Jun 21, 2023•24 min•Ep. 198
When it comes to opening a fitness facility, aspiring entrepreneurs often face a critical decision: Should they go it alone or opt for a franchise model? This dilemma is not unique to the fitness industry but is certainly relevant given the ever-growing demand for fitness services. In this episode, Rick speaks with Alloy franchisee Rami Odeh about the advantages of purchasing an Alloy Personal Training franchise vs. opening your fitness facility. Rami has a unique perspective as he has opened, r...
Jun 07, 2023•51 min•Ep. 196
In the fitness and personal training world, Alloy Personal Training is quickly emerging as a shining star with its successful franchise model. With more than 100 franchises sold in less than a year, the Alloy model has captured the market's attention. In this episode, Rick Mayo is interviewed by Mike Arce - Founder & CEO of Loud Rumor. They delve into the secrets behind Alloy Personal Training's franchise success and explore the key factors contributing to their remarkable achievements. One ...
May 31, 2023•41 min•Ep. 195
Awarding 100 franchises is an incredible milestone for Alloy Personal Training Franchise. It's a testament to the hard work and dedication of our entire team and the belief our franchisees have in our brand. Even though we are notoriously terrible at celebrating wins, this one feels great and is evidence of the strength of our brand in the marketplace and an excellent investment opportunity for our franchisees. The journey to this point hasn't been without challenges, but seeing our network grow...
May 24, 2023•57 min•Ep. 194
Have you ever wondered what it takes to become part of the Alloy family as a franchisee? Look no further! In this episode, Rick sat down with the Alloy director of franchise development, Clay Allen. Together, they spilled the beans on the secret sauce that makes a stellar Alloy franchise candidate. Trust me, folks, this is the inside scoop you've been waiting for! First things first, let's talk about character traits. You see, Alloy isn't just looking for anyone off the street to join their fran...
May 17, 2023•31 min•Ep. 193
It's a valid question, and there's no easy answer that applies to everyone. There are many factors to consider when it comes to deciding whether or not to pursue a college education. On the one hand, there are undeniable benefits to going to college. For one thing, a college degree can significantly increase your earning potential over the course of your career. College can also provide you with valuable skills and knowledge that you might not be able to gain elsewhere. You can learn about a wid...
May 10, 2023•31 min•Ep. 192
Referrals are one of the most effective ways to grow your business, and they don't cost a thing. Let's start with the basics. Referrals are recommendations from satisfied customers. When customers have a great experience with your business, they're likelier to tell their friends, family, and colleagues about it. And when those people need a product or service that you offer, they're more likely to come to you because they trust the recommendation of someone they know. But you don't have to just ...
May 03, 2023•32 min•Ep. 191
Entrepreneurship is indeed a challenging journey that requires dedication, perseverance, and a willingness to sacrifice some aspects of your personal life, at least for some seasons in the business. Being an entrepreneur often means working from home, which can blur the lines between work and personal life. All this need to be balanced with family obligations which can often bring a strain between spouses if they are not on the same page. In this episode, Rick sits down with his wife, Andrea, to...
Apr 26, 2023•40 min•Ep. 190
In this episode, Rick sits down with Alloy COO, Suzanne Robb, to discuss 5 things they've learned after awarding the first 100 Alloy Personal Training Franchise locations. We are all proud of this great milestone here at Alloy, and we look forward to opening these locations and selling even more going forward. One of the greatest lessons we have taken so far is the importance of purpose. Purpose is a bigger deal than we thought when we started the franchising journey. Fitness franchising offers ...
Apr 19, 2023•40 min•Ep. 189
Leasing a commercial property for your business is a huge investment, both financially and strategically. It's a contract that sets the foundation for your entire relationship with your landlord and should not be taken lightly. Yet, many small business owners make the mistake of not having their lease reviewed by an attorney. Let's face it, commercial leases are complicated documents that cover a lot of ground. There's a lot to consider, from rent payments to maintenance responsibilities, presal...
Apr 12, 2023•37 min•Ep. 188
Core values are the fundamental beliefs that guide an organization's behavior, actions, and decisions. They are the principles that guide the organization's culture and help them make decisions that align with its goals and mission. Core values are important because they act as a compass that guides the organization's actions and decisions. When a company's core values are clear, they can help employees to understand what is important and how to make decisions that align with the company's goals...
Apr 05, 2023•24 min•Ep. 187
The fitness industry, perhaps more than any other industry, keeps evolving. There is always something new going on and something people are excited about. This gives rise to all the niche concepts we see today. But it hasn’t always been the case, and if there’s somebody who’d know is Rick Mayo. Personal training, as a concept, started sometime in the early ’90s and really gained traction in the 2000s. Rick was among the first, if not the first, to put four walls around the personal training serv...
Mar 29, 2023•25 min•Ep. 186
In this episode, Rick sits down with Vanessa Phillips, a social media vendor for Alloy Personal Training. She first started out as a fitness client for our Alloy Billings location and got to love the culture there and offered to help the business with her photography and social media skills. Her efforts led to higher engagement, and other franchisees noticed something different with her social postings. She explains how to create a social media strategy that works and shares tips on engaging wit...
Mar 22, 2023•25 min•Ep. 185
Rami Odeh is a highly accomplished individual widely recognized as a motivational speaker, coach, author, health and fitness expert, Alloy Franchise owner, and independent Sales Rep for Alloy Personal Training Franchises. With an unwavering commitment to helping others reach their full potential, Odeh has dedicated his life to empowering individuals from all walks of life. His personal journey of transformation and success in the fitness world has made him a true inspiration to countless individ...
Mar 15, 2023•50 min•Ep. 184
