MacBreak Weekly 980: I Have Never Ate Tomato Ketchup Onions - podcast episode cover

MacBreak Weekly 980: I Have Never Ate Tomato Ketchup Onions

Jul 08, 20252 hr 18 min
--:--
--:--
Download Metacast podcast app
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

iOS 26 Beta 3 dials back its liquid glass look in this current beta. Which Apple devices could be affected by Trump's planned August tariffs? Is Apple planning to launch its own Public Cloud model? And an Apple AI executive leaves the company, lured by Meta's AI hiring spree backed by big bucks.

  • iOS 26 beta 3 dials back Liquid Glass.
  • Apple seeds third developer betas for iOS 26, iPadOS 26, macOS 26.
  • Apple Watch Ultra 3 release date: When to expect the new model.
  • Foxconn tells hundreds of Chinese staff to return from its Indian iPhone factories.
  • Trump advisor Navarro rips Apple's Tim Cook, saying he's not moving production out of China fast enough.
  • Macs and Apple Watch to be hit by Trump tariffs starting on August 1.
  • Apple considers launching public cloud.
  • Apple just released an interesting coding language model.
  • Apple loses top AI models executive to Meta's hiring spree.
  • iPhone 17 Pro to reverse iPhone X design decision.
  • iPhone 17 models rumored to feature redesigned Dynamic Island.
  • Apple puases work on foldable iPad.
  • Apple acquires digital avatar company TrueMeeting to bolster Vision Pro personas.
  • Ed Sheeran, Drake, the Weeknd lead Apple Music's top 500 streamed songs of the past decade.
  • 'F1' is Apple's highest-grossing theatrical film ever.
  • Two years in, Apple is now officially on Threads.
  • Apple's 5th Ave store spray-painted to protest 'climate hypocrisy'.
  • You can use sous vide to help iPhone repairs, but please don't.

Picks of the Week:

  • Leo's Pick: Arteck iPad Mini Keyboard Case
  • Andy's Pick: Anker 548 Power Bank
  • Jason's Pick: Suika Game+
  • Alex's Pick: Turtle AV Downtown

Hosts: Leo Laporte, Alex Lindsay, Andy Ihnatko, and Jason Snell

Download or subscribe to MacBreak Weekly at https://twit.tv/shows/macbreak-weekly.

Join Club TWiT for Ad-Free Podcasts!
Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit

Sponsors:

Transcript

Apple’s Shift in Its Foldable Device Strategy Primary Navigation Podcasts Club Blog Subscribe Sponsors More… Tech Apple’s Shift in Its Foldable Device Strategy

Jul 9th 2025

AI-created, human-reviewed.

On a recent episode of MacBreak Weekly, hosts Leo Laporte, Andy Ihnatko, Alex Lindsay, and Jason Snell dove deep into the latest iPhone 17 rumors and Apple's apparent shift in foldable device strategy. The discussion revealed fascinating insights about Apple's priorities and the path forward for innovative form factors.

iPhone 17 Air: A New Direction for Apple

The iPhone 17 Air has emerged as one of the most intriguing products in Apple's upcoming lineup. According to the panelists, this ultra-thin device represents more than just another iPhone variant—it could be Apple's testing ground for future foldable technology. As Jason Snell noted during the discussion, "When the air rumor started happening that was my initial thought was this is how they get to a folding phone is first off, do an entire cycle devoted to making things as thin as possible, and then the next cycle. You've got a two plane thing that unfolds."

The iPhone 17 Air is expected to feature a distinctive sky blue color option, marking a departure from Apple's traditional color palette. However, the device will likely come with trade-offs. Andy Ihnatko pointed out that the Air "is probably not going to be any bargain you can imagine. It'll be as, at least as expensive as a regular iPhone without quite the same features build quality, camera."

Material Changes and Design Evolution

Significant changes are expected in the iPhone 17 Pro's construction. Reports suggest Apple will move away from titanium to aluminum with glass backing, primarily for MagSafe charging and antenna functionality. Leo Laporte mentioned that "aluminum lighter and cheaper than titanium, so you know this might be another response to tariffs is maybe we cut costs in some areas."

The camera system is also getting attention, with rumors of an even more prominent camera bump. Andy Ihnatko expressed enthusiasm for this direction, stating, "I'm pretty excited about the bigger camera bump. I've always been like give me an extra three millimeters if it will make the cameras that much better, if the optics will be that much clearer, that much better."

Why Apple Paused Foldable iPad Development

Perhaps the most significant news discussed was Apple's decision to pause work on the foldable iPad. According to reports from DigiTimes, Apple has shifted focus away from this larger foldable device to concentrate on the foldable iPhone. Jason Snell explained the reasoning: "This is the product that nobody can make any sense of, cause it's like is it an iPad, is it a Mac book? It's like it's huge, so it's like it folds, then it's like a laptop, but it's running iPadOS. What does that mean?"

The foldable iPad presented unique challenges in terms of user experience and market positioning. Andy Ihnatko noted that "there hasn't been any demonstration in the marketplace that anybody really, really wants this," while acknowledging the appeal of "being able to transport a 14-inch tablet in the space of a paperback book."

Foldable iPhone: The Real Prize

While the foldable iPad is on hold, the foldable iPhone appears to be moving forward. Reports indicate that Apple's foldable iPhone has reached P1 (first prototype) status, representing significant progress toward a manufacturable product. The device is expected to function as a regular iPhone that unfolds into something resembling an iPad mini.

Andy Ihnatko emphasized Apple's approach to solving technical challenges: "Apple, the stacks rumors stacking up about the foldable iPhone include things like they wanted to solve the problem of we don't want to have that ditch in the middle of the screen where the hinge is." This attention to detail reflects Apple's typical perfectionist approach to new product categories.

Market Positioning and Pricing Strategy

The discussion revealed Apple's evolving product line strategy. With potentially five iPhone models in the lineup, including the iPhone 17 Air, Apple can afford to experiment with premium, low-volume products. Jason Snell observed, "Once you've got five iPhones, it's like what Samsung learned Once you've got five, six models, you can afford to do a model that is going to be really expensive. You're going to make a lot of money on each one you sell, but the volume is not going to be huge."

The foldable iPhone, when it arrives, is expected to cost at least $2,000, positioning it as a premium offering for specific use cases. As Jason Snell noted, "I always travel with an iPad and you've got to have a phone with you right? So if I was traveling a lot, I would seriously consider a product like this because it would get me. You know, my iPad would be with me in my pocket at all the time."

The Path Forward

Apple's strategy appears to be methodical and purposeful. The iPhone 17 Air serves as a stepping stone to foldable technology, allowing Apple to master ultra-thin construction before attempting the more complex engineering required for foldable devices. Meanwhile, focusing on the foldable iPhone rather than the foldable iPad represents a more pragmatic approach to market entry.

The discussion on MacBreak Weekly highlighted how Apple continues to balance innovation with practicality, ensuring that new form factors solve real user problems rather than simply showcasing technical capabilities. As the iPhone 17 lineup approaches, it's clear that Apple is building toward a future where foldable technology becomes a natural extension of the iPhone experience, rather than a standalone category searching for its purpose.

Share: Copied! MacBreak Weekly #980
Jul 8 2025 - I Have Never Ate Tomato Ketchup On…
Third Developer Betas Out for iOS … All Tech posts Contact Advertise CC License Privacy Policy Ad Choices TOS Store Twitter Facebook Instgram YouTube Yes, like every site on the Internet, this site uses cookies. So now you know. Learn more Hide Home Schedule Subscribe Club TWiT About Club TWiT FAQ Access Account Members-Only Podcasts Update Payment Method Connect to Discord TWiT Blog Recent Posts Advertise Sponsors Store People About What is TWiT.tv Developer Program and API Tip jar Partners Social Contact Us
Transcript source: Provided by creator in RSS feed: download file
For the best experience, listen in Metacast app for iOS or Android