All Things Retail: The Store WPP - podcast cover

All Things Retail: The Store WPP

The Store WPP
The Store WPP is WPP’s global retail practice. With offices in London and Chicago, we share knowledge and best practice in retail across WPP Group companies to facilitate leading-edge thinking and deliver extra value that supports our client initiatives. Our mission is to help grow the retail expertise across the Group in an increasingly dynamic landscape and extend WPP’s extraordinary leadership in retail. As a knowledge hub, we are able to draw insights from the Group’s unparalleled understanding of consumers, retailing, brands, technology and Shopper Marketing. The Store interprets learnings and insights to a broad audience inside and outside of WPP in the form of conferences, articles, webinars, guest lectures at universities, and digital content.
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Episodes

Rock and Roll Retail

As shoppers place more value on "doing things" and connecting socially, bricks-and-mortar retail could learn a lot from the growth of the music festival scene. Think Coachella curating a shopping mall.

May 02, 2019

Feelings & Digital

Women approaching digital focus on understanding the feelings behind the data. How do customers want to feel when the interact with brands--not just WHAT do they want.

Oct 14, 2018

Retail In A Changing World

Bryan Gildenberg, Kantar Research, shares view of current and future trends in global retail.

Sep 19, 2018

The Target Story

Bob Thacker and Eric Erickson discuss the reinvention of Target through, event, product and PR innovation: the road from discount to retail discovery.

Sep 19, 2018

How Retail Can Help Kids

Bob Thacker explains how AdoptAClassroom.org gives teachers a hand by providing needed classroom materials so that students can succeed. It is estimated that more than 15 million children don’t have the resources they need to succeed in school.

Sep 19, 2018

Signature Retail Experiences

Tim Greenhalgh discusses how branded experiences are crafted and why they are necessary for retail success.

Sep 19, 2018

What's in a Brand

Jorge Vargas, TNS, discusses what is a brand and its value

Sep 19, 2018

Growing Value with Digital

Michael Stich, Rockfish's head of innovation, speaks on digital, mobile commerce, shopper marketing, experiential retail, omnichannel, purchase path,

Sep 19, 2018

American Eagle Lands in Mexico

Miguel Flores discusses why and how American Eagle entered the Mexican market. Topics include omni-channel marketing, consumer trends in Mexico and how American brands can be translated into other cultures.

Sep 19, 2018

How Retail Can Change The World

Anneliza Humlen talks about the role of retail in augmenting Corporate Social Responsibility (CSR) programs by empowering and engaging consumers through a business's retail experience.

Sep 19, 2018

Content and Commerce on the Path to Retail

Gwen Morrison leads a panel discussion on how content, commerce and technology have commingled in the retail environment that not just blurs but destroys traditional channels.

Sep 19, 2018

NetShoes Case Study

Marcelo Castelo presents a case study of a partnership between Brazilian ecommerce player NetShoes and Brazilian telecoms to provide free mobile data access to it's website.

Sep 19, 2018

Generous Brands

Hermann Behrens: At times when the world is increasingly disjointed and disrupted, how do retailers respond to the core emotions of their consumers and create experiences that are meaningful, memorable and generous?

Sep 19, 2018

IoT Changes Design Thinking

Tim Greenhalgh discusses how a world of connected things expands the scope of designing shopper experiences.

Sep 19, 2018

ABCs Of Data and Shopping Today

Bryan Gildenberg says focusing on audience rather than channel is how to win in the new technology landscape. There are no more channels only audience.

Sep 19, 2018

Content & Commerce

Marketers are redefining how to weave brand stories into social media and other digital platforms of influence. Hear how technology and retail media leaders are delivering content experiences that are “contextually relevant” and activate purchases.

Sep 18, 2018

Pivot to Passive

As smart-phone based algorithms become smarter and "know" their owner better, brands are beginning to market to bots and algorithms rather than humans. The pivot from human buyers to bot buyers.

Sep 18, 2018

The New Customer, The Algorithm

Gwen Morrison introduces the bot as your new customer. Forget about bricks and mortar. Forget about flesh and blood. Your new customer is a bot that's learned your customer's preferences.

Sep 18, 2018

The New Tribe of Shopper

A behavioral way of defining a new tribe of shoppers: always on, always looking for a new experience and always shopping. These shoppers aren't defined by traditional demographics but by a mental and emotional connection to their brands.

Sep 18, 2018

Wantedness

How to be Future Ready or Fail, says Jamie Gutfreund, is really about "wantedness" a quality that the best brands have that combines caring and exceeding expectation. It translates into the feeling that the brand cares about "me", the consumer.

Sep 16, 2018Season 3Ep. 1
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