In this podcast episode, the hosts discuss the importance of content marketing for MSPs (Managed Service Providers) and provide tips on how to do it effectively. They suggest focusing on common problems that your target audience has, staying updated on industry trends, and leveraging social proof. They also recommend creating different types of content, such as text, audio, images, and video, and using tools like Buffer and Canva to streamline the process. The hosts emphasize the need for MSPs t...
Oct 03, 2023•23 min•Ep. 28
In this episode of "All Things MSP," hosts Eric Anthony and Justin Esgar celebrate six months of podcasting and express their gratitude to the audience. The focus of the podcast and the All Things MSP initiative is to support and promote IT service providers and Managed Service Providers (MSPs). They share exciting news about upcoming opportunities for the audience to contribute and support the channel, including the launch of All Things MSP merchandise and sponsorship/advertising packages for v...
Sep 26, 2023•33 min•Ep. 27
In this episode of "All Things MSP," Justin Esgar and Eric Anthony dive into the essential first step in MSP marketing: building your list. They start by emphasizing the importance of having a quality list of potential clients or leads and explain how this is the foundation of successful marketing efforts.Justin and Eric outline a practical approach for listeners who may be starting from scratch. They recommend creating a spreadsheet, where you can capture crucial information about potential cli...
Sep 20, 2023•30 min•Ep. 26
In this episode of "All Things MSP," hosts Justin Esgar and Eric Anthony dive deep into the critical topic of pricing strategies for Managed Service Providers (MSPs). They discuss the pressing question of whether MSPs should raise their prices in the coming months and why this is crucial in today's evolving market. Justin and Eric emphasize the importance of knowing your desired income goals, understanding your costs, and consistently reviewing pricing structures.The hosts explore various aspect...
Sep 12, 2023•27 min•Ep. 25
In this episode of "All Things MSP," hosts Eric Anthony and Justin Esgar dive into the world of MSP marketing. They stress the importance of understanding your target market and tailoring your marketing efforts accordingly. Eric simplifies the marketing process into three key stages: Get, Do, and Keep. He further breaks down the Get phase into awareness, evaluation, and conversion.Justin shares his experiences with various marketing tactics, including postcards, LinkedIn messages, cold calls, an...
Sep 05, 2023•32 min•Ep. 24
Hey there, tech enthusiasts and business aficionados! Get ready for a candid deep dive into the world of Managed Service Providers (MSPs) on the All Things MSP podcast. Join hosts Justin Esgar and Eric Anthony as they navigate the maze of calculating revenue per employee and uncover the real-deal strategies for success in this dynamic industry.Picture this: Eric starts off by throwing out some eye-popping numbers for annual revenue per employee, and let's just say, Justin is not entirely convinc...
Aug 30, 2023•19 min•Ep. 23
In this episode of the All Things MSP podcast, we speak with Steve Petryschuk and John Harden from Auvik about their new SaaS management solution. They discuss the challenges of managing SaaS in a complex IT environment, and how their solution can help MSPs discover, manage, and secure their clients' SaaS applications.- The increasing adoption of SaaS applications by businesses is creating new challenges for MSPs.- MSPs need a solution that can help them discover, manage, and secure their client...
Aug 22, 2023•27 min•Ep. 22
In this episode of All Things/MSP, Justin and Eric intended to talk about what we put in our home network racks as well as our preferred stacks for clients. They quickly diverged into security on the road since they have both been traveling lately. They also discussed wiring and punchdown schemas and they go on a little rant regarding wifi range extenders.
Aug 15, 2023•36 min•Ep. 21
In this episode of the All Things MSP podcast, Justin Esgar and Eric Anthony discuss the pros and cons of hiring a technician or an admin as your first employee. They argue that the best person to hire is the person who can fill the void of what you can't do or do better than you. They also discuss the importance of outsourcing tasks to save time and money.Justin and Eric start by discussing the benefits of hiring a technician as your first employee. They argue that a technician can help you wit...
Aug 08, 2023•22 min•Ep. 20
In this episode of the All Things MSP podcast, join hosts Justin Esgar and Eric Anthony as they delve into the world of digital organization with their guest, Shawn Lemon. Shawn, an expert in digital workflows, highlights the importance of file structure in optimizing productivity for MSPs. He emphasizes that having a centralized resource where all team members can access documentation, client files, and essential resources is key to streamlining processes.The discussion revolves around transfor...
Aug 01, 2023•23 min•Ep. 19
In what seems to be an innocent episode of Reddit Roulette of the All Things MSP podcast, hosts Eric Anthony and Justin Esgartake a sharp left turn into the world of project management and productivity hacks. They start by discussing "The Phoenix Project," a must-read book that tells a captivating story while offering valuable insights into project management. Justin reveals that his company even includes the book as part of their employee onboarding package to instill essential project manageme...
Jul 25, 2023•39 min•Ep. 18
Welcome to another episode of "All Things MSP." Join hosts Justin and Eric as they dive into the dynamic world of pricing and client value for Managed Service Providers. Discover how this pivotal aspect can significantly impact an MSP's success and reputation.In this engaging conversation, the hosts tackle the common issue of MSP pricing. They emphasize the need to review and adjust pricing regularly, asserting that failing to do so may result in undercharging clients. Justin and Eric provide re...
Jul 18, 2023•36 min•Ep. 17
In this episode of the All Things MSP podcast we discuss the changing relationship between MSPs and tech giants like Apple, Microsoft, and Google. They discuss how these tech giants are making it more difficult for MSPs to do business by constantly changing the goalposts and demanding more from MSPs. They also discuss how MSPs may need to stop reselling these tech giants' products and services in order to maintain their profitability and stickiness with clients.The hosts conclude by saying that ...
Jul 11, 2023•37 min•Ep. 16
Jul 04, 2023•28 min•Ep. 15
In this episode of the All Things MSP Podcast, Justin Esgar and Eric Anthony talk to David Lindsay about the importance of health in the MSP industry. David is a former athlete and now a speaker and consultant who helps businesses improve their vitality. He shares his insights on how MSPs can improve their health and well-being, and how this can lead to increased productivity and profitability.David Lindsay: https://www.davidlindsay.com.au/CompTIA ChannelCon: https://i.snoball.it/p/TfyV/eBe a gu...
Jun 27, 2023•43 min•Ep. 14
AI is a powerful tool that can be used to help businesses drive revenue. However, AI needs guidance and people using AU need guidance on how to properly leverage it. This is where MSPs can play a valuable role. MSPs can help their customers understand the different AI tools, how to create the right prompts, and how they can be applied to their businesses. They can also help their customers choose the right AI tools for their needs.MSPs can also help their customers implement AI and troubleshoot ...
Jun 20, 2023•30 min•Ep. 13
Networking is an essential part of any business, but it can be especially important for MSP owners. By networking, you can connect with potential clients, learn about new technologies and trends, and build relationships with other professionals in the industry.There are many different ways to network, but some of the most effective methods include:Joining networking groups.Attending industry events.Attending trade shows.Speaking at events.Writing articles or blog posts.Using social media.When ne...
Jun 13, 2023•21 min•Ep. 12
Jun 06, 2023•38 min•Ep. 11
Need some MSP Therapy?Click Here: https://forms.gle/xhrgQ5Vf7gDiZXvk6When a client decides to switch to a new MSP, it can be a challenge for the outgoing MSP. In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony discuss the challenges of dealing with a client who is switching to a new MSP. They talk about how to handle the offboarding process, how to avoid burning bridges, and how to protect your reputation.Here are some tips for dealing with a client who is switchi...
May 30, 2023•35 min•Ep. 10
In this podcast, Justin Esgar and Eric Anthony discuss the benefits of outsourcing tasks to vendors as an MSP. They argue that MSPs should focus on their core competencies and outsource tasks that are not essential to their business. This can free up MSPs to spend more time on tasks that are more valuable to their clients, such as providing technical support and managing IT infrastructure.The podcast also discusses how to choose a vendor. Esgar and Anthony recommend that MSPs do their research a...
May 23, 2023•22 min•Ep. 9
In the latest episode of "All Things MSP," host Justin Esgar and co-host Eric Anthony interview Tim Fitzpatrick, a marketing consultant and guru. They discuss the importance of honing in on ideal clients and creating a targeted marketing message. Fitzpatrick emphasizes the importance of creating an "ideal client GPS" list, which is a list of where your ideal clients congregate, both online and offline. For example, if you are targeting veterinary practice owners, you would want to create a list ...
May 16, 2023•38 min•Ep. 8
In the latest episode of the "All Things MSP" podcast, Justin Esgar and Eric Anthony sit down with MSP Ed Lukacs to discuss the challenges of marketing and sales in the managed IT services industry. Ed shares his experiences as an Apple Consultant Network member and MSP. He shares the difficulties he faced in defining his marketing plan in post-pandemic growth mode. Justin and Eric offer their insights on how MSPs can overcome the challenges of marketing and sales. They stress the importance of ...
May 10, 2023•27 min•Ep. 7
In this week's episode of "All Things MSP," co-hosts Justin Esgar and Eric Anthony are joined by a very special guest, Melanie Curtis. Melanie is a renowned life coach and professional skydiver, who brings a unique perspective to the discussion on stress and living your best life. As IT service providers, our lives can be hectic and stressful. We often put our clients' needs ahead of our own, leading to burnout and decreased quality of life. In this episode, Melanie shares her insights on how to...
May 02, 2023•24 min•Ep. 6
Welcome to Episode 5 of our exciting new podcast, where we, as non-security experts, explore the critical topics of privacy, compliance, and security for managed IT services companies. Join us as we dive deep into these essential issues and provide valuable insights and practical tips to help you keep your business and your clients safe and secure. As hosts, we may not be security experts ourselves, but we have years of experience working in the managed IT services industry. We understand the ch...
Apr 25, 2023•19 min•Ep. 5
Join Justin Esgar and Eric Anthony in this episode of "All Things MSP" as they sit down with Paul Green, founder of Paul Green's MSP Marketing, to discuss the fundamentals of marketing for managed IT services businesses. As a seasoned expert in the field, Green shares valuable insights on the importance of establishing a process-driven marketing strategy and getting started with the right mindset. Throughout the episode, the hosts and guest engage in a lighthearted conversation about various top...
Apr 18, 2023•27 min•Ep. 4
The All Things MSP podcast is a valuable resource for anyone in the managed IT services industry. In this episode, Justin Esgar and Eric Anthony discuss a common challenge faced by managed service providers: dealing with demanding clients. They highlight the importance of managing client expectations by setting up processes and procedures that clearly define the responsibilities of both parties. One crucial element to managing demanding clients is having a comprehensive Managed Service Agreement...
Apr 11, 2023•30 min•Ep. 3
Join us for episode 2 where Justin and Eric discuss how they got into the industry and their journeys thus far. Did Justin get bit by a radioactive spider and is secretly a real life spider man? Who knows, listen to the podcast to find out.
Apr 04, 2023•28 min•Ep. 2
We did it! Join Justin Esgar and Eric Anthony as we discuss the many facets of being an IT services provider today and have a little fun too. We will discuss anything and on this episode we discuss why we started the podcast and some of our thoughts on the industry.
Mar 27, 2023•29 min•Ep. 1
