Your MSP website might be driving prospects away—and you don't even know it. In this episode, Justin and Eric unleash some tough love as they dive deep into the most common (and damaging) website mistakes made by managed IT service providers. From outdated copyrights and broken graphics to mobile nightmares and confusing jargon, this episode is a wake-up call to MSPs still living in 2015 online.Whether you're too busy fighting client fires or just haven’t looked at your own homepage in years, yo...
Jun 24, 2025•46 min•Ep. 118
In this episode of the All Things MSP podcast, Justin Esgar and Eric Anthony take you behind the scenes of PAX8 Beyond 2025 with a brutally honest debrief. From hilarious Snoop Dogg cameos to booth buzzword bingo, the duo dives deep into the event’s highlights—and lowlights.They break down the vendor obsession with AI, discuss how “agentic AI” may (or may not) help MSPs, and share a powerful team-building insight from a culture session that rocked Justin’s team. You’ll also hear actionable thoug...
Jun 20, 2025•45 min•Ep. 117
What happens when your MSP signs a client who turns around and accuses you of being the hacker? In this candid episode of the All Things MSP Podcast, Justin and Eric welcome Jackson Pavelka of Devout Consulting to share a cautionary tale every IT service provider needs to hear. From empathy-driven service to getting caught in a whirlwind of paranoia and fear, Jackson opens up about the painful lesson of when—and how—to walk away from a client.We dive into:The dangers of ignoring red flagsSetting...
Jun 09, 2025•26 min•Ep. 116
In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dig deep into one of the most overlooked yet powerful strategies in the managed IT services world: customer experience.From onboarding to offboarding, proactive communication to personalized gestures, Justin and Eric share real-world examples that reveal how small efforts can drive massive client loyalty. Whether it’s using a splash screen during onboarding, remembering a client’s birthday, or sending a personaliz...
Jun 03, 2025•39 min•Ep. 115
In Episode 114 of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony unpack the untapped potential of IT industry conferences—whether you’re attending or organizing. With no guests this time, it's all insider talk between two veterans of the MSP and Apple consultant world.They share real stories from events like PAX8 Beyond, ChannelPro, and ACEs, and explain why more MSPs should consider running their own small conferences or client-focused events. They dive into why niche positioni...
May 27, 2025•42 min•Ep. 114
In Episode 113 of the All Things MSP podcast, Justin Esgar and Eric Anthony dive deep into one of the most underrated growth strategies in managed IT services: client retention. With real-world anecdotes, humor, and practical tactics, they explore what it takes to build unbreakable client relationships, how to upsell without sounding like a salesperson, and why being proactive in your client’s business isn’t optional—it’s essential.From pricing psychology to compliance-as-a-service to printer ve...
May 20, 2025•45 min•Ep. 113
What does it take to go from field tech to owning the entire MSP? In this episode of the All Things MSP Podcast, we sit down with John Snyder, CEO of Net Friends, to unpack one of the rarest and most inspiring journeys in the IT services industry. With over 25 years in the trenches, John shares the real story—no fluff—of how he transformed from a tech with no laptop to the leader of a 40-person MSP.Discover why asking for ownership almost never works—and how John made it happen anyway. Learn how...
May 13, 2025•35 min•Ep. 112
If you're running a managed IT services company and struggling with direction, delegation, or growth, this episode will shift your mindset. Hosts Justin Esgar and Eric Anthony dive deep into the Entrepreneurial Operating System (EOS) and how MSPs—from solo operators to 20+ seat teams—can use it to build a stronger, scalable business.They break down how EOS helps clarify roles, enhance accountability, and separate the visionary from the integrator in your company, even if you're both. Whether you...
May 09, 2025•47 min•Ep. 111
In this episode of All Things MSP, Justin Esgar and Eric Anthony tackle a critical but overlooked success factor for managed service providers: creating an org chart—even if you're a solo shop!Discover why having defined roles and responsibilities is essential for your MSP's growth, scalability, and sanity. Whether you're a one-person powerhouse or running a 20-employee team, you'll learn how to: - Plan hiring, outsourcing, and automation effectively - Prioritize revenue-driving roles over busyw...
Apr 29, 2025•45 min•Ep. 110
In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony sit down with MJ Shoer, Chief Community Officer at GTIA (formerly CompTIA), to uncover the why behind the rebrand and how it impacts managed service providers (MSPs).MJ shares the behind-the-scenes story of the evolution from CompTIA to the Global Technology Industry Association (GTIA), and how the nonprofit is doubling down on helping MSPs with community-driven resources, global networking, business education, cy...
Apr 25, 2025•38 min•Ep. 109
Feeling unmotivated, rejected, or just burned out? In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony get real about the emotional rollercoaster that comes with running or working in an IT services business. From personal burnout to business rejections and client complaints, they break down what it really feels like when a week goes sideways—and how to come back stronger.If you’ve ever wondered how much failure you can take before calling it quits—or if success is...
Apr 15, 2025•37 min•Ep. 108
Are you holding on to clients who are draining your resources, your time, or your sanity? In this brutally honest and relatable episode, Justin Esgar and Eric Anthony dive into a topic every MSP eventually faces: when and how to fire a client.With over 17 years in the IT services industry, Justin shares real-world stories about the rare but necessary times he’s had to cut ties with problematic clients—and the surprising outcomes that followed. Eric brings 30+ years experience and the strategic i...
Apr 08, 2025•37 min•Ep. 107
Is MSP marketing a waste of money—or are you just doing it wrong?In this unfiltered episode of All Things MSP, hosts Justin Esgar and Eric Anthony tackle the controversial statement made at the Adobe Summit: "Marketers are full of 💩." They break down the real reasons why many IT service providers struggle to see results from marketing agencies and lead generation services.Whether you're a one-man shop or a growing MSP, this episode will help you rethink how you're spending time and money on mar...
Apr 01, 2025•40 min•Ep. 106
In Episode 105 of All Things MSP, Justin Esgar and Eric Anthony dive into the rapidly evolving landscape of AI and what it really means for managed service providers. With AI hype reaching peak levels—from generative tools like ChatGPT and Copilot to agentic AI claiming to automate entire roles—how do MSPs separate fact from fiction?We explore real-world use cases, serious risks, and the policy pitfalls your clients are already walking into. This isn’t about fearing AI—it’s about owning the conv...
Mar 25, 2025•26 min•Ep. 105
Is your personal brand helping—or holding back—your MSP business? In this episode, Justin Esgar and Eric Anthony break down the why and how behind building a personal brand as an IT services provider. Whether you're an MSP owner or a technical team member, your identity matters more than ever in today’s relationship-driven B2B space.You’ll hear powerful real-world examples from inside the industry, including stories about building employee brands that boost the business rather than threaten it. ...
Mar 21, 2025•45 min•Ep. 104
Have you ever fallen out of your routine and struggled to get back on track? In this episode of the All Things MSP Podcast, Justin Esgar and Eric Anthony dive deep into the challenges of habit-building, productivity, and mental resets—something every MSP owner and IT professional has faced.After being thrown off by sickness, travel, and life’s chaos, Justin and Eric discuss the real reasons why sticking to habits is so tough, how to reset your routine, and why sometimes you need an external "jum...
Mar 11, 2025•38 min•Ep. 103
Are you really backing up your clients' data, or are you just assuming Microsoft or Google has you covered? In this episode of All Things MSP, Justin Esgar and Eric Anthony break down the crucial differences between backup, retention, and versioning—and why using the wrong term could put your MSP at risk.We’ll discuss:✅ The common misconceptions MSPs and clients have about cloud backups✅ Why retention policies ≠ backups and how that mistake can cost you✅ The best third-party solutions to truly s...
Mar 06, 2025•40 min•Ep. 102
Keeping client devices updated is a nightmare for MSPs. Whether it’s forced reboots, ignored notifications, or users refusing to comply, patch management is one of the biggest pain points in IT services. In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive into the real struggles of enforcing updates—on both Windows and Mac environments—and share proven strategies to minimize downtime and keep clients secure.From Apple’s Declarative Device Management (DDM) to t...
Feb 25, 2025•30 min•Ep. 101
100 episodes! We’ve spent over two years diving into the world of Managed IT Services, and in this milestone episode, we reflect on the most insightful, game-changing, and entertaining moments from our journey.Join Justin Esgar and Eric Anthony as they highlight the biggest lessons learned, from AI and automation to business growth, cybersecurity, and the evolving MSP landscape. With clips from our most popular episodes and guest insights from top industry leaders, this is your one-stop episode ...
Feb 18, 2025•35 min•Ep. 100
When it comes to managed IT services, technicians play a key role in your business. In this episode of All Things MSP, Justin Esgar and Eric Anthony break down why MSPs lose technicians and how to handle the inevitability.Plus, what happens when your top tech quits and takes clients with them? We discuss real-world examples of poaching, how to, maybe, prevent it with contracts, and the best ways to ensure client loyalty.🔹 Key topics in this episode:✅ How to protect your MSP from client poaching...
Feb 11, 2025•37 min•Ep. 99
Are you struggling to get new MSP clients? It’s not about cold calls or outdated marketing tricks—it’s about visibility. In this episode of All Things MSP, hosts Justin Esgar and Eric Anthony dive into why personal branding is the secret weapon for MSP growth.🔹 Why "Mini Celebrity" Status Matters for MSPs🔹 How to Build Trust Without Selling🔹 Social Media & Local Strategies That Actually Work🔹 Avoiding Common Marketing Mistakes MSPs MakeYour future clients are already looking for IT help—...
Feb 04, 2025•48 min•Ep. 98
In this episode of the All Things MSP Podcast, Justin and Eric dive into the essential strategies MSPs need to master sales funnels, build effective processes, and boost monthly recurring revenue (MRR) in 2025. Whether you're struggling to generate leads or close deals, this episode delivers actionable insights tailored to managed service providers.They discuss:Why defining a sales funnel is crucial for growth.How MSPs can build or buy lists to target ideal clients.Tips for nurturing prospects a...
Jan 28, 2025•36 min•Ep. 97
How’s your health as an MSP owner?In this insightful episode of the All Things MSP podcast, Justin Esgar and Eric Anthony sit down with Adam Courchaine, CEO of Ascent Concierge Health and CXO of MSPAA. Adam shares practical, no-nonsense tips for IT professionals to prioritize their physical and mental health while navigating the challenges of running a managed services business.Topics include: - Why MSP owners are more prone to burnout. - Simple changes to improve nutrition, sleep, and daily mov...
Jan 21, 2025•54 min•Ep. 96
Starting a new year can be overwhelming for managed IT service providers. In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony share actionable strategies for MSPs to set and achieve meaningful goals for 2025. They delve into the SMART framework for goal-setting, optimizing internal processes, and creating customer-first solutions. Learn how to balance analog and digital tools, leverage simple systems like whiteboards, and even use AI for faster planning. Plus, hear...
Jan 14, 2025•40 min•Ep. 95
Feeling overwhelmed? You’re not alone. On this episode of the All Things MSP Podcast, Justin and Eric sit down with Andrew Hartman, founder and CEO of Time Boss, to uncover the secrets to mastering time management for managed service providers (MSPs). Drawing on years of experience as a COO in both the software and MSP industries, Andrew shares his proven strategies for reducing overwhelm, breaking free from the endless to-do list trap, and building habits that drive success.Discover why time bl...
Jan 07, 2025•35 min•Ep. 94
Discover how to transform your managed service provider (MSP) business in 2025 with proven strategies for goal setting and process building. In this episode of the All Things MSP Podcast, Eric Anthony breaks down the SMART framework—Specific, Measurable, Achievable, Relevant, Time-bound—and shares practical tips on creating processes that ensure success. Learn how to align your goals with actionable habits and milestones, eliminate inefficiencies, and drive growth. Whether you're looking to incr...
Dec 31, 2024•7 min•Ep. 93
Get ready to ring in the holidays with a special festive episode of All Things MSP! Join Eric Anthony and Justin Esgar as they bring you a unique MSP-themed rendition of the "12 Days of Christmas," packed with relatable and humorous nods to the IT service provider world. From secure backups to phishing tests, this episode cleverly blends holiday cheer with cybersecurity essentials.Eric reflects on the journey of 92 episodes, the support of sponsors, and the thriving MSP community that makes it a...
Dec 24, 2024•7 min•Ep. 92
Is your MSP struggling with manual reports, scattered client data, and lost time? In this episode of the All Things MSP podcast, Zulfiya Forsythe, CEO of Omadli Group, joins us to share how Managed IT Service Providers can transform their client offerings with data analytics and AI-driven solutions.Learn how to identify your clients’ data pain points, streamline reporting, and unlock new revenue opportunities by providing actionable insights. Zulfiya reveals:The top data metrics every MSP should...
Dec 17, 2024•32 min•Ep. 91
In this episode of the All Things MSP podcast, Justin Esgar and Eric Anthony dive into the complexities of CMMC (Cybersecurity Maturity Model Certification) compliance with Eric Levitas, VP of Business Development at ControlCase. They break down the implications of this essential certification for Managed Service Providers (MSPs) and their clients, especially those working with government contracts.Eric Levitas shares invaluable insights into navigating CMMC's requirements, the differences betwe...
Dec 10, 2024•53 min•Ep. 90
Unlock the Untapped Power of Data in Your MSPIn this episode of the All Things MSP Podcast, Justin Esgar and Eric Anthony dive into a topic many managed IT service providers overlook—data collection and its impact on business growth, efficiency, and cybersecurity. From asset management to software tracking, learn what data truly matters, how to collect it efficiently, and how to avoid data overload.The hosts share practical strategies to automate data collection and discuss the pitfalls of manua...
Dec 03, 2024•39 min•Ep. 89
