AB 192: Fanocracy with David Meerman Scott
Jan 08, 2020•33 min•Season 5Ep. 192
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Rabid fans aren’t just for big bands and athletes anymore. In his new book, Fanocracy author David Meerman Scott and his daughter Reiko look into what makes us fans of brands. They not only look at the entrepreneurs behind the brands, they back it with neuroscience. During the interview David and Jeffrey talk about fandom, working with their daughters and what it takes to build a brand.
Buy Fanocracy here: https://www.amazon.com/Fanocracy-Turning-Fans-into-Customers/dp/0593084004
Learn more about your ad choices. Visit megaphone.fm/adchoices
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast