AB 144: Old Dogs – New Tricks… Lessons From The Former CEO of Apple

Best known today as the former CEO of Apple Computer, Sculley’s corporate career began in 1967 when, armed with a Wharton MBA, he was hired by Pepsi-Cola Company as a trainee.  Three years later, he became the company’s youngest vice president for marketing, applying his ideas about “experience based marketing” to the Pepsi Generation campaign. By 1977, Sculley was Pepsi-Cola Company’s youngest President & CEO. This episode is sponsored by Liberty Tax and Jet Smarter. Learn more about your ad choices. Visit megaphone.fm/adchoices