060 Adrienne Weiss and Charlie Jett Discuss Branding and the Critical Skills

Adrienne Weiss is the principal of the company she founded, Adrienne Weiss Corporation. Since 1986, the company has developed award-winning brand strategies for companies in many industries – food and beverage, retail, consumer products, convenience stores, real estate developments, sports stadiums and entertainment concepts. From Coca-Cola, McDonald’s and Build-A-Bear to Target Stores, Five Below and Disney, Adrienne and her team create and reimagine brands that impact businesses all over the globe. Adrienne is an international speaker on branding and has addressed a wide variety of audiences to include retailers and manufacturers on how to create “brand genetics” and how to deploy them and make stronger connections with consumers. Adrienne has been called “the high priestess of pop marketing.”