Today’s episode is all about creating an advertising campaign with ChatGPT, with your hosts Chris Bruno and Travis Ketchum. We break down: How to use ChatGPT to start brainstorming ideas Taking those ideas and refining them Getting into the details, and the weeds Breaking down the deliverables you need to complete the campaign We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the descri...
Jun 02, 2023•1 hr 3 min•Season 2Ep. 9
Today’s episode is all about how to create a marketing avatar, with your hosts Chris Bruno and Travis Ketchum. We break down: What is a marketing avatar and why are they important? Why do you have to focus on people that are going to buy? How to be honest with yourself about your business. and explaining why a pivot is not a sign of failure. We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the botto...
May 25, 2023•40 min•Season 2Ep. 8
Today's episode is all about how to scale an agency, with Tyler Narducci from Done For You Agency. Join Travis Ketchum and Tyler as they dive into: Why it’s important to follow your gut What is a freelancer? What is a business? What are the types of clients that you work with? Do you have the systems in place to get growth? We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the descripti...
May 18, 2023•48 min•Season 2Ep. 7
Today's episode is all about how important marketing attribution is for your business. Join Scott Desgrosseilliers, CEO of Wicked Reports, and your Co-Hosts Travis Ketchum and Chris Bruno. In the episode, we talk about : The importance of attribution and how it's changing. The shift from last-click attribution to last-sales attribution. How long does your sales cycle look like? How do you balance what your clients want vs what they need? We'd love to help our listeners with some free reviews and...
May 11, 2023•47 min•Season 2Ep. 6
Today's episode is all about how Bailey Proulx has helped his clients sell $100 million in high ticket sales. In this episode, Travis and Bailey talk about: The importance of having a gut feeling in business What is Cost per Action (CPA)? and what is CTR? What do you focus on after the landing page? And what’s the sweet spot for testimonials? We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bott...
May 04, 2023•58 min•Season 2Ep. 5
Today's episode is all about how you can 7X your lead magnet engagement. If you're currently giving away a free resource as a way to build your mailing list, you need to listen to this episode. Your Co-Hosts Chris Bruno and Travis Ketchum talk about the Lead Magnet Multiplier, a brand-new way to increase engagement exponentially. In this episode, we cover: What is a lead magnet and how they work How you can use the power of scarcity with a digital download The exact way Travis increased lead mag...
Apr 27, 2023•25 min
Alex Schlinsky is a renowned authority on lead generation and conversion, and he has helped agencies of all sizes achieve success. In this episode, you'll head about some of the strategies Alex uses to generate leads and close sales. If you're looking to improve your agency's lead generation and conversion, then you need to listen to this episode! By applying the strategies shared by Alex, you'll be on your way to success! Today's episode is hosted by Travis Ketchum. And here's the link to our F...
Apr 20, 2023•44 min•Season 2Ep. 3
In this episode, we take a look at what AI and digital marketing will look like in 2023. We discuss the different applications of AI digital marketing, and discuss the potential implications of this technology on the future of marketing. As the boundaries of AI continue to grow, so too does the potential for digital marketing. In this video, we take a look at what AI and digital marketing will look like in 2023 and discuss the potential implications of this technology on the future of marketing....
Apr 13, 2023•50 min•Season 2Ep. 2
In this podcast episode, co-hosts Chris Bruno and Travis Ketchum introduce the revamped show, which will cover different topics related to digital marketing, including educational and video content. The hosts talk about their backgrounds, with Travis sharing his experience building software platforms like Contest Domination and Campaign Refinery. The hosts also discuss the role of AI and generative AI in marketing and other industries. The episode sets the stage for future episodes to come, wher...
Apr 13, 2023•12 min•Season 2Ep. 1
This week's episode is all about Marketing SaaS Companies. I'm joined by Adam O'Leary , co-founder of Trustscout , a video testimonial capture tool originally developed for agency white-label, eCommerce, and SMBs. Testimonials are so important today, especially when there is so much choice in the market. These are really what sets you aside from the competition. But you shouldn't be afraid of negative reviews. This gives you a chance to understand what problems your customers are facing. Adam wo...
Nov 02, 2021•37 min•Ep. 160
This week's episode is all about how to market e-commerce. I'm joined by Chloë Thomas , Author and host of both the Award-winning eCommerce MasterPlan Podcast and Keep Optimising Podcast . Having been in e-commerce since 2003, Chloë’s speciality is solving e-commerce Marketing Problems. Stating an e-commerce business has never been easier than it is today. There are multiple systems (Squarespace, Shopify & Wix) that allow you to set up an e-commerce shop in a short period of time. But it's s...
Oct 26, 2021•39 min•Ep. 159
This week's episode is all about social media. I'm joined by Gerard Murnaghan , General Manager & Vice President of Sprout Social , a business that offers a suite of social media solutions that supports organisations and agencies in extending their reach, amplifying their brands and creating real connections with their audiences. Social media channels are now essential to a businesses digital profile. The pandemic has fuelled the online presence of businesses, causing everyone to adapt so th...
Oct 19, 2021•42 min•Ep. 158
This week's episode is all about email marketing. I'm joined by Vira Sadlak , Account Manager at Flowium and Alissa Taggart , Client Services Director at Flowium. Flowium is a Full-Service eCommerce Email Marketing Agency built to grow online retail revenue and connect clients to their customers. They are also the hosts of the Email Einstein podcast. Email marketing isn't dead. Used effectively, it can be a huge tool that can drive revenue for your business. This is because it is your audience, ...
Oct 12, 2021•40 min•Ep. 157
This week's episode is all about growing a community. I'm joined by Genecia Alluora , Founder of Soul Rich Woman , the #1 Leading Female Entrepreneur Network in South East Asia Connecting 200,000 Women Across The Region. Growing a community is an essential part of any business today. Whether you're big or small, online or on the high street, your community are an integral part of your business. They're the ones that buy from you regular, that rave about you online and that support your business ...
Oct 05, 2021•36 min•Ep. 156
This week's episode is all about marketing automation & AI. I'm joined by Andrew Stockwell , Chief Commercial Officer at RedEye , a business specialising in multi-channel marketing automation specifically designed for retailers, travel and financial, B2C lifecycle marketing. Marketing Automation has developed a huge amount in recent years. There's now so much you can automate. With that being said, you want to start simple and don't try to automate every single task. It's important to think ...
Sep 28, 2021•34 min•Ep. 155
This week's episode is all about branding for businesses. I'm joined by Nadim Sadek , CEO of ProQuo AI , a business that is revolutionising brand management by offering real-time AI-powered guidance that arms brand managers with the tools they need to optimise campaigns and make decisions in real-time. Everyone has a brand. This is what sets you aside from the crowd. You want to identify who your target audience is and make sure your values align with them. There will be a promise and a need to ...
Sep 21, 2021•37 min•Ep. 154
This week's episode is all about adding educational courses to your business. I'm joined by Molly Keyser , Founder of Profitable Courses , the business that's on a mission to help people turn their passion into an online course that's profitable from day 1. Molly now helps service-based business owners add a profitable online course to their business so they can scale without trading more of their time for dollars. With more businesses moving online than ever before, you are missing out if you a...
Sep 14, 2021•36 min•Ep. 153
This week's episode is all about telling stories through video. I’m joined by Dan Bennett the Founder of 1 Minute Media , a company that empowers individuals to tell their stories with great video through coursework and private membership. He is also a digital media freelancer who offers direct consultation for companies, as well as having decades of experience in video production, video editing, motion graphics, sound design, graphic design and digital content development. Having a story in you...
Sep 07, 2021•40 min•Ep. 152
This week’s episode is all about content creation strategy. I’m joined by Ashley J. Saunders , founder of AJS Digital Group , a media company with over a decade of experience in digital marketing. AJ has also launched an eBook publishing company, a global e-commerce shop, and started the current brands in the AJS Digital Group’s portfolio. We speak about the basic foundations for a good content creation strategy and some tips that people can start implementing right away. One simple idea is to t...
Aug 31, 2021•42 min•Ep. 151
This week's episode is very special as we've just celebrated our 2 year anniversary! In this time we have produced 150 Episodes and accumulated 31k downloads. Joining me are Anna Simmonds and Gareth Alvarez , who were both on the very first episode of the All About Digital Marketing Podcast in July 2019. Anna Simmonds is currently the Head of Marketing at a regulated group of companies. With over ten years of digital marketing experience. Anna has a holistic skillset spanning email, blogging, co...
Aug 24, 2021•29 min•Ep. 150
This week’s episode is all about Marketing Technology. I’m joined by Dan McGaw , CEO & Founder at McGaw.io and UTM.io . McGaw.io is a marketing technology and marketing analytics consulting company that works on building brands' marketing tech stack and analytics stack. UTM.io is a SaaS product that does campaign link management to ensure your analytics are clean and you are using the correct UTM. Dan also finds time to be a 500 Startups Mentor and previously started the first business accel...
Aug 03, 2021•39 min•Ep. 149
This week’s episode is all about creating content with AI. I’m joined by Ryo Chiba , Co-Founder at Topic , an AI writing assistant that optimises your content to drive more organic traffic. Ryo has taken all his experience and knowledge and built Topic so that marketers could take advantage and create content in a scalable way that actually has a chance of ranking. When creating content, SEO is a huge component to think about. It is a complicated process that is constantly evolving and involves ...
Jul 27, 2021•36 min•Ep. 148
This week’s episode is all about local business marketing. I’m joined by Neel Parekh , Founder & CEO at MaidThis Franchise , a business that helps homeowners and short-term rental hosts (Airbnb, VRBO, etc) with their cleanings. Neel is now on a mission to help others achieve running a fully remote local business. Remote working has become more popular now than ever with businesses adapting to a more efficient way of working even in a local environment. As most businesses are now online, havi...
Jul 20, 2021•38 min•Ep. 147
This week's episode is all about smartphone video marketing. I'm joined by Daryl Cygler , founder of Smartphone Video Marketing , the business that teaches SMB owners how to start and scale their video marketing efforts without the need for video production companies and expensive film equipment. As technology is evolving our capability to create content has increased massively. All you need is a smartphone nowadays. When filming, you should always be giving the perception of professionalism mea...
Jul 13, 2021•41 min•Ep. 146
This week's episode is all about taking sales online. I'm joined by Bill Murphy , Founder and CEO of Solar Cheat Code and Cheat Code For Sales Pros , a consulting marketing firm that helps salespeople create sales opportunities using online marketing to build their personal brands. With everything being moved online there are new ways to sell your products. Through the powers of social media, you can impose your will on an existing marketplace and reach different people at different times. Socia...
Jul 06, 2021•36 min•Ep. 145
This weeks episode is all about loyalty marketing. I'm joined by Paula Thomas , creator & host of the Let’s Talk Loyalty podcast . Paula is a loyalty marketing expert with over twenty years of experience delivering tangible results for some of the world's top brands. The show is targeted at industry professionals who specialise in creating, running and optimising marketing programmes that drive customer loyalty. Loyalty, when it comes to customers, is often thought about as gift cards or sta...
Jun 29, 2021•32 min•Ep. 144
This weeks episode is all about the power of podcasting. I'm joined by David Pérez , a Podcast Producer and the host of the Audience Coach podcast . His podcast helps coaches and entrepreneurs in the health and wellness industry create audiences for their businesses. David also works with health and wellness coaches so they can spread messages of improvement, positivity and growth through podcasting. David and his team have accompanied podcasters through the production and release of over a thou...
Jun 22, 2021•35 min•Ep. 143
This week's episode is all about SERP features. I'm joined by Diana Richardson , Social Media Manager at SEMrush . Diana has a wealth of experience in digital marketing from her previous roles. She learned SEO and PPC from the ground alongside Google and Bing as they evolved. Diana used SEMrush in her previous roles and has been a huge advocate of the tool. SEMrush is an all-in-one suite of tools for improving online visibility and discovering marketing insights. The tool is suitable for markete...
Jun 15, 2021•41 min•Ep. 142
This week's episode is all about how event planning has gone virtual. I'm joined by Erica Maurer , a veteran event planner and partner at EMRG Media , a leading full service event planning and digital marketing company. She is also a partner and producer of The Event Planning Expo , New York City’s largest events and hospitality industry trade show. Erica is now dedicated to helping her clients adjust from in-person events to virtual event experiences. In December, she successfully produced 65 v...
Jun 08, 2021•36 min•Ep. 141
Today's episode is all about employee advocacy on LinkedIn and more with Jonathan Baldock . Jonathan works in an advisory role for SocialHP . In his previous role, 9 years at LinkedIn, he served customers like Accenture, JPMorgan Chase, Johnson & Johnson, PespsiCo, Hershey's and IBM. He is highly skilled in sharing best practices and an expert in social media recruitment, sales and marketing strategies. We speak about encouraging employee engagement on social media as this can be very powerf...
Jun 01, 2021•41 min•Ep. 140
