All therapists are going to receive criticism at some point in their career - that's just the nature of the beast, we can't be everything to everyone - yet that doesn't make it any easier to receive negative comments about us or our work. This episode was inspired by a struggle that one of Ali's Massage In The Real World students had. They, unfortunately, received some criticism, and it was adversely affecting them! They were taking it very personally!!! In this episode, we dive into how to hand...
Jan 02, 2022•15 min•Ep. 26
Have you ever wanted to be held a little more accountable for reaching your business goals? Do you ever feel like maybe you need an extra set of eyes on a project? Or, do some days, you just need someone to tell you that you are doing a good job? If you answered "yes" to any of these questions, we hear ya! Being an entrepreneur can be isolating - whether you run a Fortune 500 company or a small one-room massage studio where you are the sole practitioner. The answer, as presented in our latest po...
Dec 06, 2021•22 min•Ep. 24
Dual relationships are tricky! While some believe these types of relationships have no place in the massage world, others think they can be a healthy part of business. In this episode, Beca and Ali dig into dual relationships. Whether they are good or bad and how to navigate them when they do occur. Listen on to hear their thoughts.
Nov 08, 2021•47 min•Ep. 24
There are times in life when we simply cannot juggle all the balls we have flying in the air. Times when a few things have to slide off our plate, or we won't be able to function, at least not at the level our families, clients, and friends require/want. January-June was one of those times for us. We were busy with all the things that come with life: some entrepreneurial ventures, a few personal goals, and some much-needed breaks for integration. In this episode, we dig into the nitty-gritty of ...
Oct 25, 2021•20 min
One of the most annoying things in our massage world is when client’s no-show! We have prepared ourselves mentally, physically, and energetically to give an awesome treatment, and then our client fails to show. Your client may think, no big deal, I’ll reschedule for next week. But the truth is, that’s an appointment that could have been booked by someone else. That is time you could have been doing something else! And lost revenue. Or is it? This is what we are going to explore in today’s podcas...
Sep 19, 2021•22 min
In this episode of "Align with The Massage Business Mama," we are joined by branding, marketing, and Canva genius Emily Conners of "The Creative Bodega." Emily first got started in the world of marketing when she set out to brand and market her own brick and mortar business, a gym. She found that not only did she really like marketing her gym, but she was actually pretty good at it too! From nailing your colors, fonts, and logos to showing your face, Emily's got something to say about it all and...
Aug 01, 2021•31 min•Ep. 21
Naming your massage business is something we often see slow therapists down. They get stuck in the creative cul-de-sac of trying to come up with the perfect name and, in so doing, stale out on making progress in other areas of their business. It makes sense. It's hard to purchase a domain or make business cards when you are still unsure of your name! In this episode of "Align with The Massage Business Mama," we challenge you to PICK A NAME! We want you to commit to nailing down your name so that...
Jul 15, 2021•17 min
Uncovering your competitive advantage is critical to your success as a small business owner. It's what sets you apart in the marketplace and helps customers choose you over the spa down the street. But, sometimes, it's hard to identify what it is that sets us apart! We are simply too close to ourselves to see the unique gifts we offer. In this episode, we chat with Amie Kraft of Kraft Massage and Bodywork in Phoenixville, Pennsylvania, about precisely this. Amie, a recent grad of Ali's program "...
Jun 12, 2021•31 min
Learn about Ali's upcoming course, which is about to launch, "Massage In The Real World: The Complete Guide for Bridging the Gap from School to Thriving Practice." She is so excited to help massage therapists actualize their entrepreneurial dreams! Massage In The Real World is a step-by-step guide that helps therapists cut through the overwhelm and give you the courage, confidence, and know-how to build a massage business from scratch while becoming the Massage Boss you were meant to be!...
Jan 24, 2021•22 min•Ep. 18
Do Instagram Reels confuse you? They did us too, but we understand the power they currently harness. This is why we decided to stretch ourselves a little bit for this episode and dive into the creation process. Instagram had a problem. They were losing people to TikTok. And in an effort to combat this, they pushed out Reels. These 15 or 30-second video sequences are great for telling stories, giving a glimpse into your life, or marketing your business. And because Instagram is trying to gain bac...
Jan 17, 2021•15 min•Ep. 17
Have you been curious about Zeel? In this episode Beca and Ali discuss the app that brings massage therapists to clients who want in home or in office massage. Apps like Zeel, Sooth, and MyMassage are revolutionizing the process of outcall massages. By taking out the work involved with getting your name in front of potential clients, therapists are able to set up practice in a relatively quick and painless manner, allowing them to travel between markets seamlessly.
Dec 28, 2020•30 min•Ep. 16
In this episode, we brought on fellow massage therapist Erica Olson. In response to the COVID situation and some other factors, Erica has been grappling with leaving the massage industry. We mentioned her on Episode 13 with Joyce Gauthier and thought it would be fun to explore some of the factors that are weighing into her thought process for potentially leaving the industry. What we uncover turns out to be so much more! From burnout to diversifying your income, this episode is one part cautiona...
Dec 19, 2020•42 min•Ep. 15
SEO is such an intimidating topic for most massage therapists! In this episode we break down some easy ways to rank a little higher on a Google search.
Nov 23, 2020•32 min
In this episode, we interview Joyce Gauthier of the Respect Massage Movement. A movement aimed at helping protect massage therapists from sexual solicitors. This important topic is one that often gets glossed over in massage school, and Joyce is working tirelessly to combat that problem.
Oct 22, 2020•43 min
Wouldn't it be nice to approach taxes with less stress and more ease? Our hope is that some of the advice we provide in this episode can do just this, reduce the stress associated with taxes for you moving forward.
Sep 26, 2020•35 min
In this episode, we chat about finding an office space to work out of for your massage practice. Some common things to look for, negotiating with landlords, and post COVID considerations. Listen to hear our number one priority when finding a space!
Aug 11, 2020•34 min
In this episode we discuss a question we received from a listener. "Is yoga appropriate to recommend as a form of self-care for massage clients?" We get into this, our favorite forms of self-care, and the ever annoying "askhole" we often encounter in our field.
Jul 10, 2020•22 min
In this episode, we tackle a question we received from a listener, is spirituality a part of massage? There are certainly a lot of Massage Therapist who identify as spiritual, so we understand why this might be asked!
Jun 06, 2020•29 min
This meditation is intended to help you identify opportunities that have presented themselves because of the COVID-19 Crisis. As uncomfortable and challenging as this whole experience has been, there are opportunities for growth if we seek them out. Please get comfortable and explore deep within your psyche to see what hidden gems are waiting to be revealed.
May 12, 2020•18 min•Ep. 8
In this episode, we wanted to get a baseline for how the COVID situation has landed in the massage industry from a variety of voices. We have our own personal experiences and views of how things will roll out moving forward. But we wanted to collect perspectives from others in the industry, educators, practitioners in private practice, spa owners, therapists who stopped working and those who did not.
May 01, 2020•51 min
The global pandemic that has rocked the world has all of us on a little edge. Massage Therapists are having to make tough decisions about the future of their practices. We all could use a little more deep breathing during this time, so we created this meditation. We hope that you walk away from this video feeling lighter, more refreshed, and more optimistic about your future as a massage therapist. To learn more about Align with The Massage Business Mama, please visit our website www.alignwithth...
Apr 19, 2020•20 min•Ep. 6
The nasty virus, COVID-19 that is circling the world has affected the massage therapy industry in some profound ways! Join Beca and Ali as they discuss ways to have some financial immunity to this situation, their predictions for the future of our industry, and the things they are doing to stay healthy through this all. To learn more about this podcast visit: www.alignwiththemassagebusinessmama.com
Apr 04, 2020•54 min•Ep. 5
Networking can be a scary and intimidating thing! Learn the tips and tools we have implemented over the years to help us feel more comfortable in a variety of networking settings. Visit www.alignwiththemassagebusinessmama.com for show notes.
Apr 02, 2020•19 min
Niching is all the rage right now! But is this necessary for YOUR massage practice? Beca and Ali discuss what this has looked like in their massage practices and ways to get your employer to pay for your continuing ed. Visit www.alignwiththemassagebusinessmama.com for show notes.
Mar 29, 2020•25 min•Ep. 3
Beca and Ali discuss their tips and tool for working as massage therapists with kids. From upping your rates to limiting your commitments to technological support they share what has worked for them on their work/life journey.
Mar 28, 2020•29 min•Ep. 2
Beca and Ali are honored that you chose to take a listen! With a combined 22 + years experience in the massage industry, we are excited to share tips and tricks we have learned along the way. To learn more about us, go to www.alignwiththemassagebusinessmama.com
Mar 28, 2020•20 min•Ep. 1
