Broad vs. Specific Niches: Which Strategy is Your Best Fit?

In this episode, Kristin discusses the concept of niching down in business, weighing the benefits and downsides of both broad and specific niches. She explores when it might be advantageous to remain broad, especially for newcomers, and when to specialize for deeper market understanding and authority. The conversation emphasizes the importance of understanding one's business goals and client needs, and how these can evolve over time.