Brinkley on Lower Cattle Numbers, Higher Optimism

Angus breeders have long focused on what drives ultimate demand for their genetics: consumer demand. 

Jim Brinkley, Milan, Mo., who served as the Certified Angus Beef (CAB) Board chair this past year, shares that’s more evident than ever in this year where fed cattle numbers declined 3%, but supply increased slightly. CAB sales totaled 1.227 billion pounds.

“CAB with what they’ve accomplished this year and the future sure looks bright for them,” Brinkley says. “Quality beef, it's not going to go out of style.”

From strong bull sales to advancements in the breed, Brinkley says there’s a lot of reasons for optimism across the industry. 

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