James Dooley and Charles Floate discuss SEO predictions for 2027, focusing on how AI mode, AI overviews and LLM-driven search could reshape the SEO industry. Charles Floate explains why Google moving towards AI as the default search experience could change traditional rankings, content strategy, brand visibility and off-page authority. The conversation covers the shift from one-domain SEO to wider entity building, third-party corroboration, sentiment, semantic content networks, podcasts, video, ...
May 19, 2026•11 min•Ep. 49
James Dooley and Charles Floate discuss the best SEO strategies working in 2026, focusing on how Google’s algorithm is shifting towards AI overview support, consensus-led content and verifiable information. Charles explains how topical authority, site focus, schema, third-party corroboration, link building and tier two link activation influence rankings because Google needs clear, trusted and repeated signals to understand what should rank. The conversation also covers how AI search, ChatGPT, Ge...
May 19, 2026•12 min•Ep. 48
James Dooley is joined by Mike Lovatt, Paul Truscott and Luke Bastin to discuss SEO testing, split testing and why research and development is critical for staying ahead in modern search algorithms. The discussion covers private SEO testing groups, Google algorithm behaviour, split test experiments, transactional page optimisation, schema testing, AI visibility, task fulfilment, local SEO, structured data and search intent optimisation. The group explains how testing different SEO strategies acr...
May 12, 2026•20 min•Ep. 47
James Dooley and Charles Floate discuss how to increase AI search visibility across ChatGPT, Claude, Gemini and Perplexity. The conversation explains how brands can improve rankings and citations by understanding where their audience searches, how each AI model retrieves information, and how grounded search queries influence visibility. Charles Floate covers listicles, balanced sentiment, source trust, training data, Common Crawl, Internet Archive, PDFs and third-party content placement. The dis...
May 12, 2026•11 min•Ep. 46
James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss AI SEO strategies that are working in 2026 for improving visibility across ChatGPT, Claude, Gemini, Perplexity and AI overviews. The conversation covers GEO, AI SEO, brand visibility, off-page consensus, listicles, comparison pages, press releases, podcasts, case studies and data-rich content. They explain why brands need wider digital footprints because LLMs use third-party sources, brand mentions and entity signals to understand ...
May 12, 2026•21 min•Ep. 45
James Dooley and Jabez Reuben discuss how listical link building helps brands get cited in Google Gemini AI overviews. The conversation explains why listicles work well for Gemini because they create structured, indexable and retrievable content across third-party sources. Jabez explains that DR, DA and traffic are less important than whether the article gets indexed, ranks in Google and avoids blocked LLM crawlers. They also cover robots.txt checks, Claude skills, semantic writing, comparison t...
May 12, 2026•8 min•Ep. 44
James Dooley and Jabez Reuben discuss how listical link building can help brands get cited inside Claude AI. The conversation explains why Claude often pulls from Google results, which makes indexed and well-structured listicles important for AI visibility. Jabez explains why brands should include competitors in comparison articles because this helps Google and Claude understand category relevance. They also cover consensus building, Google Business Profile strength, review signals, robots.txt c...
May 12, 2026•7 min•Ep. 43
James Dooley and Jabez Reuben discuss how listical link building can help brands get mentioned and cited inside ChatGPT. The conversation explains how ChatGPT uses query fan-out, source retrieval and consensus signals to identify relevant brands across different niches. Jabez explains why listicles make information easier for LLMs to retrieve and why brands need more than one article to influence AI search results. The podcast covers comparison articles, competitor mentions, dealbreaker content,...
May 12, 2026•6 min•Ep. 42
James Dooley and Jabez Reuben discuss how listical link building builds consensus for LLMs, AI overviews and Google organic rankings. The conversation explains why structured listicles help AI systems understand brands, competitors, locations and category relevance because they provide clear, retrievable answers across query fan-outs. Jabez explains how comparison tables, competitor mentions, FAQs, media, USPs, awards and entity-focused content improve listicle performance. They also discuss why...
May 12, 2026•16 min•Ep. 41
This video explains why GBP Optimizer helps local businesses manage and improve multiple Google Business Profiles. James Dooley and Mike Martin discuss why Google Business Profiles matter more in 2026 because AI search, Gemini, Ask Maps and map results are pushing more local enquiries through Google Maps. Mike Martin explains how GBP Optimizer automates compliant profile actions, including image scheduling, post creation, review requests, Q&A content and profile scoring. The discussion highl...
Apr 29, 2026•11 min•Ep. 40
This video debates whether AI will replace traditional SEOs or simply supercharge the way SEO work is delivered. James Dooley and Mike Martin discuss AI website building, vibe coding, local SEO, Google Business Profiles, rank and rent, lead generation and paid ads because these areas are changing quickly as AI tools become faster and cheaper. Mike Martin argues that basic web design, on-page SEO, copywriting and clerical SEO tasks are becoming commoditised because AI can now follow SOPs, build s...
Apr 27, 2026•25 min•Ep. 39
This video explains what vibe coding is and how it is changing the way people build apps, AI avatars, agents and automated workflows. James Dooley speaks with Andrea, an SEO specialist for restaurants, about using Claude Code, Antigravity, Google Gemini Flash, Perplexity and other LLM tools to build faster because AI can now help structure projects, debug code and connect APIs. Andrea explains how multi-agent systems work, including marketing manager agents, social media agents, publishing agent...
Apr 27, 2026•9 min•Ep. 38
This video explains how SEO for restaurants works and why Andrea Abbondanza focuses on search-driven booking strategies. Restaurants generate more bookings because local SEO, Google Business Profile optimisation and Google Ads capture high-intent diners at the decision stage. Andrea Abbondanza highlights that 80% of traffic comes from Google Business Profile because users search on maps and choose based on reviews, images and location. Website optimisation supports rankings because schema, metad...
Apr 01, 2026•9 min•Ep. 37
This podcast episode explains how SEO for podcasts works when the goal is stronger visibility, better entity signals and long term search growth. James Dooley and Dennis Yu discuss whether a podcast needs its own website because a central entity home can connect episodes, schema, transcripts and platform links into one structured hub. They cover KGM IDs, knowledge graph links, citations, Podchaser, Groipedia and playlist structure because corroboration and entity relationships increase trust. Th...
Mar 30, 2026•18 min•Ep. 36
This video shows what running multiple AI agents looks like in practice and why Claude is becoming the preferred starting point for advanced AI workflows. James Dooley speaks with Dennis Yu about using several AI agents at the same time because that allows content production, project management, website tasks and client communication to happen in parallel. Dennis Yu explains why contractors, SEO agencies and marketers should centralise their work in one system because fragmented tools such as se...
Mar 30, 2026•11 min•Ep. 35
This video explores whether Open Claw is actually worth using for AI workflows, SEO tasks and client delivery in 2026. James Dooley speaks with Dennis Yu, who explains that Open Claw often creates more technical overhead than value because users end up managing scripts, configurations, hardware issues and unstable agent behaviour instead of saving time. The discussion compares open-source AI setups with paid tools like Claude Pro and Perplexity Pro because hosted platforms offer easier orchestra...
Mar 30, 2026•7 min•Ep. 34
This video compares ChatGPT, Claude and Perplexity AI for SEO and digital marketing workflows. Dennis Yu shows that Claude leads for execution because it runs longer workflows and handles complex, multi-step tasks without timing out. ChatGPT performs well for setup and interface usability, while Perplexity adds flexibility through model switching and file handling. Claude outperforms for SEO because it enables agent-based systems that continuously improve processes, which increases output and re...
Mar 27, 2026•15 min•Ep. 33
This video explains why SEOs are moving from ChatGPT to Claude for advanced SEO workflows. Dennis Yu shows that Claude is better for execution because it supports long-running tasks, large context windows and agent orchestration. Claude enables higher output because it can handle multi-step workflows without timing out, which allows SEOs to scale content, automation and client delivery. ChatGPT struggles with extended tasks because agent limitations interrupt execution. The shift is happening be...
Mar 27, 2026•6 min•Ep. 32
What link building strategies actually work in 2026 and how do you build authority for both Google and AI search? This video breaks down modern link building and explains why consensus based link building has replaced traditional tactics focused on DR and do follow links. James Dooley and Charles Flo explain why Google now relies on topical clusters and trusted domains to validate expertise because off page signals drive authority and trust. The discussion shows why third party corroboration, br...
Mar 20, 2026•24 min•Ep. 31
What is selection rate optimisation and how do you get your content chosen by AI models like ChatGPT, Gemini and Google AI Overviews? This video explains how LLMs gather hundreds of sources but only select a small number to form answers, which means most websites never get included. James Dooley and Charles Flo break down how SRO works and why ranking alone is not enough because selection depends on content structure, authority and trust signals. The discussion shows why optimised content chunks...
Mar 20, 2026•8 min•Ep. 30
How do you get your brand recommended in Google AI Overviews, ChatGPT and Gemini in 2026? This video breaks down the real differences between SEO and GEO and explains how large language models actually choose which brands to cite. James Dooley and Chris Munch from Amplifier explain why brand signals, entity recognition and third party mentions now matter more than traditional SEO alone. Many websites fail because they rely on basic content or AI generated articles, which leads to poor quality si...
Mar 20, 2026•55 min•Ep. 29
James Dooley speaks with Mads Singers about the key differences between managing in office staff and remote teams. They explore why structured communication replaces natural office interaction in remote environments, the importance of weekly one to ones, and how performance, personal connection and future growth discussions drive productivity. Mads explains why many entrepreneurs lack formal leadership training and why promoting strong individual contributors into management without training oft...
Mar 02, 2026•9 min•Ep. 28
James Dooley speaks with Chris Walker, founder of Legit, about the most effective local link building strategies for ranking Google Business Profiles and local websites. Chris explains why citations remain essential, alongside chamber of commerce links, Better Business Bureau listings, press releases, web 2.0 branded properties, cloud stacks and entity stacks. They discuss the importance of consistent NAP data, indexing backlinks to trigger crawl activity, and using automated tools like SEO Neo ...
Mar 02, 2026•9 min•Ep. 27
James Dooley speaks with Paul Truscott about what drives local SEO rankings in 2026. Paul breaks down Google’s three-part ranking model for local websites: topicality for relevance, quality for sitewide strength, and popularity for real user signals like branded searches and long clicks. They discuss semantic SEO vs keyword matching, how internal linking and site focus affect performance, and why bloated blogs can cause topic dilution. Paul also explains how SERP features like People Also Ask an...
Mar 02, 2026•21 min•Ep. 26
James Dooley speaks with Luis Salahar about how to rank better for AI query fan out queries by focusing on entities rather than just keywords. Luis explains how to define an entity, map its attributes, analyse SERPs and AI interfaces, and structure content to answer more questions than competitors. They discuss new brands, semantic relationships between queries, users and documents, and why third party validation strengthens credibility. The episode outlines a practical framework for improving v...
Mar 02, 2026•15 min•Ep. 25
James Dooley speaks with Luis Salahar about query augmentation, query networks, and why “AI query fan out” is mostly a new label for an older Google concept. Luis explains how trust and branded search demand help Google expand the terms a site can rank for, why tokenisation and user behaviour matter, and how topic dilution can weaken relevance. They also cover how AI Overviews change the interface, not the core logic, plus practical guidance on building a semantic content network, structuring co...
Mar 02, 2026•19 min•Ep. 24
In this episode, James Dooley speaks with Jason Barnard about how AI recommends businesses in 2026 and why answer engine optimisation has evolved into AI assistive engine and agent optimisation. They explain the shift from page ranking to passage level retrieval, cascading queries, credibility signals and the importance of first party and third party corroboration. Jason outlines how brands must train AI systems like ChatGPT, Gemini and Perplexity to act as digital employees. The discussion show...
Mar 02, 2026•11 min•Ep. 23
In this final episode of the series, James Dooley speaks with Jason Barnard about brand entity SEO and how knowledge panels connect to AI recommendations. They explain how machines move from understanding who you are, to assessing credibility, to recommending you across Google and generative engines. Jason outlines the path from entity home optimisation to full digital footprint control, and why assistive AI engines will dominate the next phase of search. The discussion shows why strategy, corro...
Mar 02, 2026•12 min•Ep. 22
In this episode, James Dooley speaks with Dawood Khan about Reddit marketing and how it has become a powerful channel within modern SEO. They discuss why Reddit threads now rank for commercial keywords, how karma and upvotes influence comment visibility, and why subtle brand mentions outperform direct promotion. Dawood explains how crowdrely.io and crowdscale.ai help businesses scale Reddit engagement, manage brand reputation, and increase visibility across AI search platforms like ChatGPT and P...
Mar 02, 2026•29 min•Ep. 21
In this episode, James Dooley speaks with Dawood Khan about AI search visibility and how brands can increase exposure inside LLMs like ChatGPT, Claude, Perplexity and Gemini AI Overviews. They discuss why Reddit, Quora and Facebook are frequently cited sources, how citations influence AI recommendations, and why branded mentions drive long term SEO performance. Dawood explains how Crowd Reply is evolving from a Reddit marketing tool into a multi platform AI visibility and citation tracking platf...
Mar 02, 2026•21 min•Ep. 20
