From $2M to More: What it Do - Vision for Growth

5 Key Takeaways from This Episode:

1. Weekly Focus Breakdown:

   • We introduced the concept of the "rose, the thorn, and the buffalo," a framework to evaluate weekly highlights, challenges, and unexpected discoveries.

2. Real-Time Personal Branding:

   • This podcast is a behind-the-scenes look at building personal brands and businesses, offering actionable insights for listeners who want to grow alongside us.

3. Entrepreneurial Backgrounds:

   • Host A shares his journey as an entrepreneur, running multiple businesses and working in podcasting, with plans to create a holding company to streamline operations.

4. Revenue Reflection & Goals:

   • Last year’s combined revenue was approximately $2M, staying flat year-over-year. This year’s focus is scaling sales and marketing to drive significant growth.

5. The Importance of Intentional Growth:

   • Success in 2025 starts with refining the formula, being intentional with strategies, and aligning focus areas to achieve personal and professional milestones.

Episode Summary:
In this episode of What It Do, the hosts dive into their vision for 2025, sharing weekly reflections using a creative framework called "the rose, the thorn, and the buffalo." They set the tone for what the podcast offers—real-time insights into building personal brands and businesses. With a candid look at their successes, challenges, and goals, listeners are invited to join the journey, learning and growing together in the entrepreneurial space.