This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Why are so many of the internet’s biggest mommy influencers Mormon—or ex-Mormon? In this season finale of Ahead of the Curve , Coco Mocoe unpacks the viral Hulu docuseries The Secret Lives of Mormon Wives and the surprising overlap between Mormonism, influencer fame, and algorithm culture. 📲 In this episode: * The rise of Mormon mommy influencers on Instagram, TikTok, and YouTube * How Mormonism’s structure mir...
May 26, 2025•27 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In this episode of Ahead of the Curve with Coco Mocoe , we dive into the ethics of true crime content—from the rise of Serial and Adnan Syed’s release, to today’s viral cases like the Diddy/Cassie trial, the Idaho 4, and the livestreamed murder of Mexican influencer Valeria Márquez. We explore why the families of victims like Hae Min Lee and Jeffrey Dahmer's victims are pushing back on their stories being used f...
May 19, 2025•24 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In this episode of Ahead of the Curve with Coco Mocoe , I break down the fascinating power struggle happening between traditional gatekeepers and digital creators at fashion's biggest night. The 2025 Met Gala just made its biggest push to exclude influencers since they first started walking the carpet in the late 2010’s—and I'm diving into exactly why. I'll take you through the rise and fall of creator presence ...
May 14, 2025•39 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com The 2025 Met Gala is more than fashion’s biggest night—it’s a blueprint for branding through exclusivity, mystique, and cultural impact. In this episode of Ahead of the Curve , I unpack what makes the Met Gala such a powerful case study in marketing—and why this year’s theme is one of the most important in recent history. TIME STAMPS + TOPICS: * Introduction + the History of the Met Gala - 0:00 * Anna Wintour’s ...
May 05, 2025•28 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In today’s episode, we’re breaking down one of the most powerful — and overlooked — strategies in building a lasting career as a creator: the pivot. How do you know when it’s time to shift your niche, rebrand your business, or evolve your content? And more importantly, how do you pivot without losing your audience, your momentum, or your brand identity? We’ll dive into real-world case studies — from Bretman Rock...
Apr 28, 2025•21 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Thank you for your patience on this episode going up Tuesday vs Monday and happy Easter, coconuts ❤️ 🥥 🎙️ Ahead of the Curve with Coco Mocoe: Sinners by Ryan Coogler – Breaking the Franchise Formula with Folklore, Fire, and Originality In this episode of Ahead of the Curve with Coco Mocoe , I break down Sinners , Ryan Coogler’s genre-bending horror film starring Michael B. Jordan, Hailee Steinfeld, and newcome...
Apr 22, 2025•31 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Why do people love to hate Coachella — but still show up every year? In this episode of Ahead of the Curve , Coco Mocoe unpacks the brilliant branding behind Coachella 2025, from its viral hate-watch energy to its unmatched halo effect in the influencer and festival economy. Despite constant online criticism, Coachella continues to dominate headlines, shape fashion trends, and launch rising stars. We’ll cover: *...
Apr 16, 2025•29 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Is The White Lotus a modern-day morality tale? In this episode of AOTC, I break down my theory that each season of The White Lotus is built around one of the seven deadly sins — with Season 1 exploring greed, Season 2 diving into lust, and Season 3 unraveling through the lens of wrath. We’ll get into how Mike White masterfully weaves sin into satire, and how actors like Aimee Lou Wood and Walton Goggins brought ...
Apr 09, 2025•26 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com If you are as obsessed with the intersection between pop culture and marketing as I am, consider becoming a member of my best-selling Substack for $9-a-month. For the $9 a month, you will get access to: The rest of this Friday Trend Report + every weekly trend report to stay on top of where internet culture is headed from the lens of someone who is a full-time creator and worked full-time at two major media comp...
Mar 31, 2025•24 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Pluto just left Capricorn and entered Aquarius for the next 18 years—so what does that mean for you , the culture, and who's about to run the world? In this episode of “ Ahead of the Curve with Coco Mocoe ”, we break down the collective shift through the lens of your favorite chaotic TV and media: White Lotus , Real Housewives , Roblox and more. From crumbling institutions to the rise of anonymous celebrities, w...
Mar 24, 2025•25 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Today's episode of " Ahead of the Curve with Coco Mocoe " marketing podcast is about the brilliant branding of Hailey Bieber's Rhode Skin. The brand was the second-most talked about celebrity beauty brand of 2024, just behind Rare Beauty by Selena Gomez, according to Mintoiro . If you look at Rhode Skin's Instagram account from when they launched in 2022 vs now, there is a huge difference just three years late...
Mar 17, 2025•21 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In today’s episode of " Ahead of the Curve with Coco Mocoe ", we will talk about some fun facts about the making of my favorite film of the year, "Anora", plus the marketing strategies behind the scenes. Then in the second half of the episode, exclusively for paying coconuts of the best-selling Substack, we are going to talk about my thoughts on the specific branding. My theory of this whole episode is that they...
Mar 10, 2025•23 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In this episode of “ Ahead of the Curve with Coco Mocoe ”, we will start my new series called “The Brilliant Branding of ______”. This was inspired by the success of my TikTok under the same name on my cocomocoe account ( watch here ). The first episode of the series is about “The Brilliant Branding of Tate McRae”. Do you have a suggestion for my next “The Brilliant Branding of _____” episode? Send your suggesti...
Mar 03, 2025•21 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Who else has used the rubber band method to create mystery and desire from their audience? You can let me know in the comments on the Substack at cocomocoe.substack.com/podcast/ You can read Rolling Stone’s cover story on Addison Rae here In today’s episode of “ Ahead of the Curve with Coco Mocoe ”, we will be talking about Addison Rae’s recent Rolling Stone cover story. In it, she gives some insight into her my...
Feb 24, 2025•19 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Commenting is only available on Substack! When I began seeing the push back against Poppi on social media, I was confused. It seems that people were upset with them for sending out vending machines to influencers ahead of the 2025 Super Bowl. I agree with the critique that they could have been more inclusive in their selection of influencers. Inclusion from brands is a topic I have talked about on my podcast bef...
Feb 18, 2025•27 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com What do Sabrina Carpenter, Doechii, Chappell Roan, Gracie Abrams and Tate McRae all have in common? They all have rumors swirling that they are "industry plants" all over online forums, especially as their fame reaches new heights, like after the Grammy's. But do "industry plants" even exist in the music industry? Or is their meteoric fame the by product of hard work, vision and good artist development? Read my ...
Feb 11, 2025•26 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com What do the most influential celebrities and creators know that most don’t? They know that you must be disliked first to become loved. But why is that? We break it down in today’s episode of “ Ahead of the Curve with Coco Mocoe ”. We will be talking about the book, “The Courage to be Disliked” by Ichiro Kishimi and Fumitake Koga. TOPICS DISCUSSED: 0:00 - Welcome! 10:40 - The truth about loneliness (especially as...
Feb 03, 2025•35 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In today’s episode of “ Ahead of the Curve with Coco Mocoe ”, we will be talking about why I could see Kim Kardashian running for president (and potentially winning). Could this be why she started a campaign to be a lawyer and began her baby political career by aligning herself with inmate reform? Kim Kardashian has seemingly aligned herself with new age,…...
Jan 27, 2025•29 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com BECOME A MEMBER OF MY BEST-SELLING SUBSTACK TO UNLOCK EVERY EXTENDED EPISODE OF AOTC & LEAVE COMMENTS: cocomocoe.substack.com I promised you that I would post a follow-up on the Justin Baldoni vs. Blake Lively legal fiasco if he filed a lawsuit against her and not The New York Times. I promised I would give his lawsuit a fair shot and that is what I did. 179-pages later and here are my candid thoughts. This ...
Jan 20, 2025•48 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Subscribe to my best-selling Substack to unlock extended episode of the podcast: cocomocoe.substack.com If you want to donate or volunteer in LA, check the @mutualaidLA instagram stories for hourly updates on what help is needed through out the city. DONATION LINKS: * The Lyles: Official GoFundMe * The Allisons: Official GoFundMe * Santiago: Official GoFundMe NEED DONATIONS DELIVERED TO YOU? FILL OUT THIS FORM (...
Jan 14, 2025•36 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Become a member of the best-selling Substack to unlock the second half of the episode: cocomocoe.substack.com I recently asked the coconuts in the Substack chat about the art of controlled controversy. I was going to script out an episode about times celebrities were able to drum up controversy on purpose without getting too much backlash from their core audience. But after watching the explosion of the “It Ends...
Jan 06, 2025•40 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Become a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.com Disclaimer: Everything in this episode is alleged and is based on my own opinion. I always encourage you to do your own research and come to your own conclusions. You can read the 52-page filing for free here . After the Blake Lively filing broke major headlines last week , Justin Baldoni was hit ...
Dec 30, 2024•45 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Everything in this video and article is based on opinion and everything is alleged. I am not a journalist or lawyer. I always encourage you to do your own research and come to your own conclusions. On December 21st, 2024 the New York Times published an expose article , detailing the online retaliation Blake Lively faced after raising concerns about on-set misconduct that she and others allegedly faced at the han...
Dec 23, 2024•59 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Become a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.com Two weeks ago, I posted an episode of “ Ahead of the Curve with Coco Mocoe ” that was titled: “Stop trying to be a TikToker”. This episode was about my disenchantment with TikTok after attending their Creativity Summit in Los Angeles. It was so condescending and low-effort. You can listen to the e...
Dec 16, 2024•43 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Become a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.com I was driving through Los Angeles the other day and noticed an uptick in WayMos. Those are the driverless cars that originated in San Francisco. As I realized this meant that Uber and Lyft drivers could eventually get replaced by robocars, it made me wonder: What other jobs are at risk of being re...
Dec 09, 2024•33 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Become a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.com I went to the TikTok Creativity Summit last week and left disappointed. As someone who championed the platform since you could only upload 15-second videos in 2019, I have seen it’s meteoric rise. I loved that TikTok was a disruptor and completely changed the way platforms source content and made ...
Nov 25, 2024•34 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Thank you for making me a Substack best-seller! To become a paying coconut and unlock extended episodes of every podcast episode, go to cocomocoe.substack.com 🥥 In today’s episode of the “ Ahead of the Curve with Coco Mocoe ” podcast, we will be talking about how to start a podcast in 2025. And more specifically, why you should be uploading your long-form videos to Spotify as they aim to compete with YouTube in...
Nov 18, 2024•31 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com As someone who has dedicated their whole professional career to marketing and understanding the power of the internet, I had a huge reckoning last week when I watched one of the best run marketing campaigns, Kamala HQ, not end up moving the needle at all when it came to voting for a President. Not only did Kamala Harris lose the electoral college, but for the first time in Donald Trump’s three elections, he won ...
Nov 12, 2024•25 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In today’s episode of “ Ahead of the Curve with Coco Mocoe ”, we will be talking about the “Halloween Costume Theory” in branding. Artists like Sabrina Carpenter, Charli XCX and Chappell Roan have been putting out music for 10+ years. So what changed in 2024 that sky rocketed them to household name fame? There are of course many factors like talent, skill and determination. But because this is a marketing podcas...
Nov 04, 2024•26 min
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Today’s episode of “ Ahead of the Curve with Coco Mocoe ” is all about the three stages of fame online: trial & error, repetition then social proof. Most creators never make it to the last stage of “social proof”. But what is it and how did Addison Rae, specifically, use the concept of “social proof” to break out of the social media algorithms and become the next music industry darling and collaborate with a...
Oct 28, 2024•23 min
