Victor Friedberg on Systems Investing and Transition from Commodity to Identity

Today’s guest, Victor Friedberg is the co-founder of S2G ventures, a Chicago-based firm that has backed companies across the ag and food industries such as Beyond Meat, Maple Hill Creamery, Benson Hill Biosystems, and Mercaris. Victor is also the founder of Foodshot Global, a non-profit consortium of companies focused on creating a food system that's more healthy, sustainable, and equitable.
In this episode, Victor and I chat about:· How Victor went from tech entrepreneur to food and ag investor· How a systems approach to investing can decrease risk· Opportunities for farmers to benefit from consumer trends· Victor’s reflections on the agrifood tech opportunities down under
Additional resources:

• S2G Ventures
• FoodShot Global
• Maple Hill Creamery
• Beyond Meat
• Umami
• Organic Fraud Imports in the news