A Business Model for Novel Ingredients with Jake Berber At Prefer

For years the food tech space has been rife with companies eager to replace familiar standbys– from protein to sweeteners to colorings– with cheaper, more healthful, or more climate friendly alternatives. There have certainly been a few successes, but there have also been some big and spectacular failures. Whether we’re emerging from the dust of the most recent bust or have a ways to go still, we’re actively watching the space to see what founders and investors alike are learning from the frothy boom cycle with its incredible stats and promises, and from what came after. 

To understand a bit more about how this food tech ingredient space is changing, from products and go-to market to business models and financing, we’re joined this week by Jake Berber, Co-Founder and CEO of Prefer. 

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