NCBA CEO Colin Woodall

This week’s Open Mic guest is Colin Woodall, CEO of the National Cattlemen’s Beef Association. The COVID-19 pandemic has brought to light the price discovery issue and the disparity between what producers are receiving for their animals and what consumers are paying for beef from the meat case. Consolidation in the meatpacking industry has drawn the most criticism, but analysis by academia and economists on Capitol Hill point to a number of different sources for the imbalance. In this interview, Woodall discusses the challenge before the industry and implications of certain proposals as well as the need for growth in the global trade arena.