Cattlemen's Beef Board CEO Greg Hanes

This week’s Open Mic guest is Greg Hanes, CEO of the Cattlemen’s Beef Board. As the nation’s cattle producers gather in Nashville this week, the Beef Board will be celebrating the 35th anniversary of the beef checkoff. Hanes believes producer promotion and research have helped to solidify beef’s place in the diet and its overall value is helping grow demand domestically and around the globe. Hanes speaks to the legal challenges facing checkoff programs, changing consumer influences and the opportunities ahead for the industry.