Generative Engine Optimization (GEO) as an evolution in digital marketing, is distinguishing it from traditional Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) . GEO focuses on optimising content for AI-driven search engines like ChatGPT and Google's AI Overviews, aiming for content to be cited and synthesised into comprehensive AI responses rather than merely ranking in search results. The podcast explains how GEO differs from AEO , highlighting GEO's broader goal of infl...
Aug 02, 2025•16 min
Why is Agentic Commerce gaining such traction at this specific moment? The recent, mind-blowing leaps in “GenerativeAI” and “Large Language Models (LLMs)” have dramatically improved AI's ability to understand natural human language. This sophistication means AI can now "get" what we truly want, even if our instructions are nuanced or incomplete. Agentic commerce is the ultimate answer to this craving, promisingto make shopping practically effortless. Add to this the increasing interconnectivity ...
Jul 23, 2025•21 min•Season 2Ep. 12
Interview -Podcast Optimising for AI searchHow to master the shift from SEO to Answer Engine Optimisation (AEO)…Interviewed by Rodrigo Wielhouwer, Founder, Datafeed. Topic: How AI is changing consumer search behaviour: with Nishith Srivastava Consumer behaviour is undergoing a significant transformation, particularly in terms of how people discover products and services. Gartner forecasts a 25% decrease in traditional search engine volume by 2026, largely driven by the rise of AI chatbots. This ...
Jun 15, 2025•11 min•Season 2Ep. 11
This podcast introduces Answer Engine Optimization (AEO) as a critical digital strategy for the age of AI-driven search. It explains that unlike traditional SEO focusing on broad keyword ranking, AEO aims to position content to provide direct answers to user queries through platforms like Google SGE, Microsoft Copilot, and AI chatbots. The podcast outlines key strategies for implementing AEO, including optimising content for voice search, using structured data markup, and creating comprehensive ...
May 08, 2025•19 min•Season 2Ep. 10
This podcast discusses Vibe Marketing , a modern approach that leverages AI tools and automation to significantly enhance marketing efficiency and effectiveness. It explains that vibe marketing allows a small team, or even a single marketer, to perform complex tasks like rapid ad testing, multi-channel campaign deployment, and data analysis, which traditionally required numerous specialists. The podcast contrasts vibe marketing with traditional methods, highlighting its speed and emphasis on AI ...
Apr 29, 2025•22 min•Season 2Ep. 9
AI agents are software tools that act autonomously to perform tasks, leveraging AI models, particularly large language models, to understand language and interact with systems. These agents can automate workflows, augment individual productivity, and even form complex, collaborative systems within organisations. Recent advancements have enabled agents to move beyond knowledge retrieval to action-oriented capabilities, leading to their potential widespread adoption across various industries. The ...
Apr 18, 2025•18 min•Season 2Ep. 8
The Global Marketing Technology market, valued at $250 billion in 2024 is projected to experience substantial growth, with a compound annual rate of 12% anticipated through 2030. This growth is primarily driven by the increasing adoption of artificial intelligence (AI). (Statista) AI has the potential to automate up to 30% of marketing tasks by 2025. (McKinsey) What vibe marketing adds is a framework to harness this automation not just for efficiency, but for exponential growth. Vibe marketing i...
Apr 11, 2025•25 min•Season 2Ep. 7
Agentic AI , a form of artificial intelligence capable of autonomous action and decision-making, is poised to significantly reshape the healthcare industry . This podcast highlights how Agentic AI can enhance diagnostic accuracy , personalise treatment plans, and streamline administrative tasks, ultimately leading to improved patient outcomes and reduced costs. Furthermore, it discusses the potential of agentic AI to accelerate drug discovery and improve access to healthcare, particularly in und...
Apr 07, 2025•19 min•Season 2Ep. 6
Agentic AI: Transforming B2B Ecosystems in Key Industries This podcast explores the burgeoning field of agentic artificial intelligence (AgenticAI) and its transformative impact on business-to-business (B2B) ecosystems , particularly within pharmaceuticals, industrial manufacturing, chemicals, and oil & gas. It highlights the projected substantial growth of this market and contrasts agentic AI with generative AI, emphasising its specialisation in vertical-specific applications using propriet...
Apr 02, 2025•16 min•Season 2Ep. 5
This podcast examines the challenges and strategies for deriving return on investment (ROI) from generative AI (GenAI) investments. It then highlights the significant economic potential of GenAI, citing projections of trillions of dollars inadded value, while also cautioning that enthusiasm currently outpaces understanding. The podcast then delves deeper into specific challenges in measuring GenAI ROI, such as the lack of standardised metrics, the complexity of attributing impact, and the diffic...
Mar 07, 2025•19 min•Season 2Ep. 4
This podcast examines the progression of artificial intelligence (AI) from its current narrow applications (ANI) to the theoretical realms of Artificial General Intelligence (AGI) and Artificial Superintelligence (ASI). It defines AGI as AI mirroring human cognitive abilities and ASI as AI surpassing human intelligence in every aspect. It further explores the potential benefits of AGI and ASI, including advancements in healthcare, science, and problem-solving, as well as associated risks, such a...
Mar 03, 2025•12 min•Season 2Ep. 3
The era of autonomous, AI-driven commerce is here. The question isn’t whether AI will redefine eCommerce—it already has. The real challenge is: Are you ready to embrace it? This podcast explores the rise of "Agentic Commerce" and its potential to transform the eCommerce landscape. Section 1: How Agentic AI is transforming the eCommerceLandscape - Highlights significant investments in Agentic AI by techgiants like Microsoft, Tesla, Amazon, and Google. - Diverse applications of Agentic AI across B...
Feb 24, 2025•15 min•Season 2Ep. 2
This podcast introduces the concept of digital twins and their growing importance in eCommerce and retail. They define digital twins as virtual representations of physical products, customers, or operational processes, and highlight their capacity to simulate behaviours and improve decision-making. Applications span personalised shopping experiences through interactive product visualisation, enhanced product development via real-time consumer insights, and optimised supply chain management. The ...
Feb 24, 2025•16 min•Season 2Ep. 1
Agentic AI , unlike traditional AI, operates autonomously, making decisions and acting independently within defined parameters. The podcast covers: What is Agentic AI Differences between Agentic AI with Generative AI Several real-world applications across diverse sectors, including telecoms, insurance, and pharmaceuticals, are detailed, showcasing its potential to improve customer experience, automate workflows, and enhance efficiency....
Jan 30, 2025•15 min•Season 1Ep. 12
The podcast outlines a modern approach to omnichannel customer loyalty programs. It emphasizes shifting from transactional loyalty based on rewards to cultivating deeper, emotional connections with customers . The approach uses a layered technological architecture, incorporating AI and machine learning, to personalize customer experiences across all touchpoints (online, in-store, mobile) . This system facilitates real-time data analysis and integration to enable hyper-personalised campaigns, imp...
Jan 10, 2025•25 min•Season 1Ep. 11
This podcast on Digital Transformation Priorities for 2025 outlines key digital transformation priorities for CIOs in 2025. A shift in focus from rapid AI adoption to a more measured approach , prioritising employee AI readiness, robust data governance, and comprehensive security training is happening. It furthers identifies key areas for increased investment , including upskilling initiatives, improved data quality, and cloud migration, while simultaneously advising against rushed AI projects l...
Jan 09, 2025•30 min•Season 1Ep. 10
Nishith Srivastava's report explores the significant hurdles preventing widespread adoption of AI-driven hyper-personalised customer experiences. Key challenges highlighted include data privacy concerns limiting data collection, data silos hindering insightful analysis, high implementation costs, consumer scepticism towards AI, and the rapid evolution of customer preferences outpacing algorithmic adaptation. The report emphasises the need for robust data management, ethical AI practices, and ski...
Jan 07, 2025•16 min•Season 1Ep. 9
Agentic AI - Predictive Personas: Holy Combo of Data, Machine Learning, Predictive Analytics and AI The article explores #PredictivePersonas ," a marketing technique using #data , #machinelearning , and #AI to anticipate customer behaviour and preferences. It details how top companies like Netflix and Spotify utilise this approach, providing case studies across various sectors demonstrating how businesses predict and adapt to evolving customer personas. STEP 1: Get the data foundation in place w...
Dec 12, 2024•15 min•Season 1Ep. 8
This podcast explores the application of artificial intelligence (AI) and generative AI (GenAI) to enhance omnichannel customer experience (CX). It details several use cases, ranging from personalised content creation and predictive customer support to in-store analytics and campaign optimisation. It assesses the current adoption and demand for these AI-driven solutions, categorising them by their level of implementation and discussion within businesses. The ultimate goal is to create a seamless...
Nov 29, 2024•14 min•Season 1Ep. 7
Creating exceptional omnichannel consumer experiences often necessitates brands to adopt a data-driven approach to their digital transformation initiatives. Each component of their IT ecosystem, from establishing a foundation with data platforms to effectively integrating data and analytics across all components, plays a crucial role. By ensuring strong data & analytics connections among these interconnected blocks, brands can ultimately construct & enable an ecosystem that facilitates s...
Nov 02, 2024•17 min•Season 1Ep. 6
In today’s hyper-connected world, brands are laser-focused on creating memorable Consumer Experience (CX) journeys. By employing omnichannel strategies, they aim to provide seamless experiences across every touchpoint, using data-driven approaches and advanced marketing technologies. However, to truly transform into a preferred brand and foster long-term relationships, businesses must evolve beyond the short-term CX focus. The future lies in cultivating a Customer Lifecycle Experience (CLX) , an...
Oct 20, 2024•12 min•Season 1Ep. 5
Nishith Srivastava , Vice President of Continental Europe at Tech Mahindra , approach of ‘looking inside the box’ signifies a paradigm shift—a shift towards innovation rooted in practicality and customer-centricity, redefining the way businesses perceive and embrace innovation in the digital age. In a dynamic landscape defined by rapid technological advancements, Tech Mahindra stands at the forefront of innovation. With a steadfast commitment to delivering transformative solutions, the company a...
Oct 08, 2024•9 min•Season 1Ep. 4
With McKinsey’s projection that Generative AI (GenAI) could contribute up to $4.4 trillion in global annual productivity, it’s clear that the technology will have transformative effects across industries. Notably, Sales and Marketing, which McKinsey estimates will contribute a significant portion of that value, stand to benefit from GenAI in numerous ways. As marketers face rising customer expectations, they must find ways to use GenAI strategically to enhance the entire consumer experience. Thi...
Oct 07, 2024•8 min•Ep. 3
The podcast provides guidance on migrating to a composable commerce platform, focusing on multi-region rollouts. It breaks down the migration process into several key steps, including evaluating the existing landscape, adopting a modular strategy, and addressing potential bottlenecks. The podcast also offers recommendations for different commerce platforms (e.g. Adobe, SAP, Salesforce, VTex, Spryker) based on business model (B2B, B2C, B2B2C) and emphasizes the importance of data localization, co...
Oct 07, 2024•19 min•Ep. 2
Retail companies are struggling to manage their IT costs and derive maximum operational efficiency as outlook for consumer spending remains uncertain. Interestingly, with latest innovations, technology advancements and continuous endeavour for enhancing customer experience, retail companies across the globe are looking for vendors who can not only do implementations or provide ongoing support and enhancements to their IT infrastructure. They are actually expecting their IT vendors to evolve as t...
Oct 06, 2024•16 min•Season 1Ep. 1
