DOI: Building a Niche in Real Estate with Jonathan Lugo

On this episode of Agency Nation Radio, Jonathan Lugo, producer at FirmSecured powered by Veritas Risk Management in Johnson City, Tennessee, shares his remarkable journey from intern to specializing in real estate insurance. Discover how he carved out a niche within an established agency, bringing entrepreneurial spirit and expertise to a specialized market. He discusses the importance of understanding client needs, the art of specialization, and balancing quality with competitive pricing in today's insurance landscape. “Veritas is allowing me to do this—starting my own brand within the agency for a specific niche," he says. “Some days it feels like I have my own business."