Ben Aston from The Digital Project Manager joined us for an interview about the agency landscape, project management tips for agencies, and his experience working both at agencies and with them. *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark ...
Aug 19, 2019•34 min•Ep. 194
How can you take the by-products of your agency operations and leverage those assets? https://www.zenpilot.com/manifesto *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark Want to learn the EXACT process we use to help marketing agencies implemen...
Jul 20, 2019•23 min•Ep. 193
Sick of clients bossing you around? The antidote is leadership. https://www.zenpilot.com/manifesto *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark Want to learn the EXACT process we use to help marketing agencies implement processes and system...
Jul 12, 2019•14 min•Ep. 192
If you're struggling with clients who don't value your advice or expertise appropriately, you need to tackle the root issue...and it all starts in sales. https://www.zenpilot.com/manifesto *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/34557... Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark Want to learn the E...
Jul 11, 2019•21 min•Ep. 191
When you figure out how to get paid for your expertise, your agency can increase revenue without adding team members. Client actually receive more value than before while your profit margins increase. That's the win-win scenario we're all looking for. https://www.zenpilot.com/manifesto *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/ Want to see h...
Jul 04, 2019•27 min•Ep. 190
Want to do your clients a big favor and give yourself a gift at the same time? Change your approach to client servicing. Today, we're tackling why (and how) you need to sell solutions, not services. https://www.zenpilot.com/manifesto *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/34557... Want to see how your agency revenue lines up with industry benchmarks? https://w...
Jul 02, 2019•21 min•Ep. 189
How is this Manifesto principle like Newton's Second Law? It's obvious, the more variables you manage, the slower your agency grows. Simplify to scale! Today, we tackle the fastest path to mastery, results, and profit. This core principle of serving one ideal-fit client type solve a costly problem drives our entire business. Not just our own growth, delivery, and operations, but it's also the fundamental methodology for scale that we help agencies implement. https://www.zenpilot.com/manifesto **...
Jun 29, 2019•18 min•Ep. 188
Tim Ferriss often asks himself a simple question when prioritizing his work. What one thing, if completed first, would make everything else subsequently easier? The same general principle holds true for the third point of the Agency Freedom Manifesto: make the hard decision once that makes every other decision easy. https://www.zenpilot.com/manifesto *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? ht...
Jun 28, 2019•22 min•Ep. 187
The traditional agency business model is broken. It isn’t the model that will get you to where you’re trying to go. It is broken because it scales complexity. By its very nature, everything is unique. The traditional agency business model, we call it "Digital Yes Men". If the client asks for it, the agency provides it. https://www.zenpilot.com/manifesto *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook?...
Jun 27, 2019•19 min•Ep. 186
The traditional digital agency model is broken. Time and time again it has failed to deliver the freedom that agency owners had hoped it would. Instead of finding freedom, owners are constantly pulled back into the business because every situation is unique. As a result, all their time, resources, and creative energy are spent putting out client fires, keeping team morale in check, and maintaining the status quo. Most agency owners have no freedom over how they spend their time. The Agency Freed...
Jun 26, 2019•16 min•Ep. 185
If you think documented processes and systems in order to escape your chaos and scale your agency, you're wrong. You first need a process worth repeating. Check out the show notes and video here: https://www.zenpilot.com/inbound-agency-journey/the-one-problem-that-processes-and-systems-cant-solve *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/ Wa...
Mar 29, 2019•25 min•Ep. 114
James Robert Lay, CEO of Digital Growth Institute, joins us to dive into his path from struggling entrepreneur to mastery and growth through focus. James Robert shares transparently about the stress, chaos, and relational toll his lack of focus caused and then opens up about his journey from that point to a thriving business with balance serving financial institutions through a systematized client journey. Full Interview and Show Notes: https://www.zenpilot.com/inbound-agency-journey/the-fastest...
Mar 27, 2019•26 min•Ep. 113
James Robert Lay, CEO of Digital Growth Institute, joins us to dive into his path from struggling entrepreneur to mastery and growth through focus. James Robert shares transparently about the stress, chaos, and relational toll his lack of focus caused and then opens up about his journey from that point to a thriving business with balance serving financial institutions through a systematized client journey. *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want ...
Mar 17, 2019•27 min•Ep. 112
Today, we're talking agency lead generation. Every agency needs a steady stream of leads. It is the life blood of a sustainable business. Sales systems require consistent inputs. Do the work to build the experience that attracts the consistent inputs to your sales and delivery system. Simple systems that are worked over and over again best. 90% of this game is showing up every day and doing the work. Grab the Show Notes: https://www.zenpilot.com/inbound-agency-journey/agency-lead-generation *** ...
Mar 15, 2019•12 min•Ep. 111
In part 2 of 2, Robb is back for a third time on the podcast to share how you can position your agency to delivery massive value to clients at scale even with a small team. Robb shares how they package their services, position their value, and grow their team. You don't want to miss this interview! *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/ ...
Mar 10, 2019•23 min•Ep. 110
Have you taken the time to clearly define your agency's business model? Does that business model line up with your goals and desired outcome? In this episode, we to jump on and walk through the right way to re-evaluate your business model so you build an agency that serves you. *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/ Want to see how your ...
Mar 08, 2019•30 min•Ep. 109
Robb is back for a third time on the podcast to share how you can position your agency to delivery massive value to clients at scale even with a small team. Robb shares how they package their services, position their value, and grow their team. You don't want to miss this interview! *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/ Want to see how ...
Feb 12, 2019•21 min•Ep. 108
With the new year upon us, most agency owners are charting out their list of goals for the coming year. For most, these goals are a list of things they'd "like" to happen. It is more like a wishlist than a strategically driven set of success markers. It can be easy to grab shinny goals like "Going for Diamond!" or "Hit $50,000 a month!" and make them your rallying cry, but Gray and Andrew caution you to think deeply about that goals you select. Goals drive your activity. Make sure you're focusin...
Jan 01, 2019•18 min•Ep. 107
2018 was a big year at ZenPilot! We shifted, rebranded, and launched a new offer. This disruption was hard. No way around it. But there was a lot of fruit that came from the fires this year! On this episode, Gray and Andrew each share their personal top 5 lessons learned from 2018. *** More Information *** Want to learn more about ZenPilot?https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/ Want to see how yo...
Dec 31, 2018•52 min•Ep. 106
On this episode of the podcast, we're pumped to welcome by Kathleen Booth from IMPACT Branding & Design. Kathleen runs the marketing team at IMPACT. She shares how her and the team are in the process of implementing Bob Ruffolo's vision of an agency that thinks of itself like a publishing company. Join the community at AgencyJourneyInsiders.com!!
Dec 23, 2018•20 min•Ep. 100
In this episode we're joined by Tristan Ruml from Tortuga Marketing . Tristian is a former member of the ZenPilot team. When we were in the midst of our transition from DoInbound to ZenPilot , we had to let Tristan go. This is the story of how he rebounded and discovered an unconventional niche that he loves! Join the community at AgencyJourneyInsiders.com !...
Dec 16, 2018•26 min•Ep. 99
As an agency owner, there are three fundamental questions that you must be able to answer with absolute clarity and certainty: Who do you help? What costly problem do you solve? How do you help them? Everything flows from these three responses. The more specific you get with each answer, the less competition you'll face. The more specific you get, the more you'll be paid. The more specific you get, the more efficient your team will become in delivering the solution. This is simple Marketing 101 ...
Dec 14, 2018•31 min•Ep. 105
Looking for an agency business model to learn from? Check out this in-depth interview with Jim Banks from Spades Media on their exact flywheel-style agency business model and his unique agency journey. Join the community at AgencyJourneyInsiders.com !
Dec 09, 2018•33 min•Ep. 96
Curious about specializing or "niching" your agency into a specific industry or vertical? Spencer Powell from Builder Funnel shares exactly how they've done it and the benefits that's provided in terms of expertise, efficiency, and profitability. Listen to this episode to get the full scoop! Join the community at AgencyJourneyInsiders.com !
Dec 02, 2018•23 min•Ep. 95
General Dwight D. Eisenhower was one of the most respected military and political figures of the 21st century. In the face of overwhelming odds, he work to bring together diverse groups of people to accomplish what most viewed as impossible. In this episode you can learn principles and practices that drove him and how you can leverage them to grow your leadership abilities! Gray and I discussed what agency owners can learn from the leadership style of General Eisenhower. These thoughts come from...
Nov 27, 2018•35 min•Ep. 104
Do you struggle to lead your agency's customers through a defined client journey? Tom Pritchard from Skypoynt Digital shares their exact customer journey and how they lead customers from PPC to Growth-Driven Design to content and inbound marketing and sales enablement. Don't miss this interview! Join the community at AgencyJourneyInsiders.com !
Nov 25, 2018•30 min•Ep. 94
Todd Earwood from MoneyPath joins us on the podcast to break down why so many agencies are terrible at sales, how he's flipped the script and chosen to specialize in only two types of services, and spills the beans on a new product he's about to launch. Join the community at AgencyJourneyInsiders.com !
Nov 18, 2018•29 min•Ep. 93
In this episode we're excited to welcome Jared Harris from New Perspective. In our conversation Jared shares how New Perspective made the evolution to Agile for managing their client projects and how implementing the EOS helped them make this shift. Joing the community at AgencyJourneyInsiders.com !
Nov 11, 2018•28 min•Ep. 98
Are you buying into the flywheel buzz? How about the trends towards conversational marketing and video? In this interview, Moby Siddique from RedPandas shares his perspective on the future of digital marketing and how to leverage customer success as a true growth center for your agency. Join the community at AgencyJourneyInsiders.com !
Nov 04, 2018•40 min•Ep. 92
On this epiosde we're joined by Clodagh Higgins from Grow It Group. Clodagh is an agency consultant and author of the recent book A Happy and Healthy Digital Agency. Clodagh shares how to structure a team so everyone is positioned to win. Join the community at AgencyJourneyInsiders.com !
Oct 28, 2018•22 min•Ep. 97
