E173: How To Break Into Commercial
Nov 01, 2024•18 min
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Episode description
In this episode, James talks about breaking into commercial insurance, focusing on actionable steps and insights drawn from his own experience. Visit https://www.jamesjenkins.com/podcasts/agency-freedom/ to join our email list and catch up on episodes you may have missed.
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Key Topics:
- Breaking into commercial insurance offers far higher revenue potential than personal lines
- Choose a single niche to focus on and develop expertise in that industry
- Network with thought leaders and decision-makers to build credibility
- Use empathetic, client-focused communication instead of typical sales pitches
- Create SEO-optimized content targeted to your chosen industry niche
- Leverage industry partnerships to secure relevant carrier contracts
- Next week: James will cover how his agency dominated the real estate insurance niche
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