Nothing's worse than having to bug clients to pay their invoices. And even worse, sometimes some of you start work before getting paid. In this episode, I share how I handle my invoicing, although I'll admit, there are many ways to skin a cat ;) #toomuch? Interested in more? Visit us: https://agencyalliance.ca/learning-center Facebook: https://facebook.com/agencyalliance Youtube:
Jan 15, 2021•6 min•Ep. 15
The reality of owning a digital marketing agency in 2020 is that the industry is more competitive than ever before: more agencies are vying for customers who are savvier and expect better results than ever–and they know how to analyze data in order to hold you accountable. The growth of digital in everyday life means that there are more opportunities and needs for businesses to maintain a strong digital marketing presence , which also steps up the expectations for agencies to deliver the best pe...
Nov 29, 2020•7 min•Ep. 14
Before we can dive into the key benefits of white label marketing , we must first define what it is and how companies have been using the technique for decades. In this article, we will do just that before going over five reasons why you should be white label marketing today. Follow us! 👍 Like Us On Facebook
Nov 03, 2020•6 min
When it comes to running a successful marketing agency, there are many things going on behind the scenes that most people wouldn't know about unless they decided to take a peek under the hood. That peek would show them a plethora of tools and software that need to be automated in order to maximize the time allocated for focusing on clients and developing exactly what it is that they need. These tools can help your team manage operational efficiency while a CRM helps you continue to add value to ...
Oct 09, 2020•6 min
While providing a general service as a digital marketing agency might be one way to go about building a client base and generating revenue, it is far from the most efficient way that agency managers can go about conducting business. Being a jack of all trades might seem like it allows you to spread out your expertise in multiple different areas and industries for a variety of clients, but in reality, you are only short changing yourself as well as making it harder to gain a competitive advantage...
Sep 09, 2020•5 min•Ep. 11
At first glance, documenting and formalizing SOPs sounds more like something that only large and medium-sized businesses would do simply because there are more hands-on deck to execute these procedures. Or, that perhaps SOPs are only meant for professional services that have some type of regulatory element in document handling, such as law practices and accounting firms. It may seem like there’s no point in enforcing rigid procedures for small businesses with few or no employees. However, you ar...
Aug 05, 2020•5 min•Ep. 10
With over 56.7 million Americans working as freelancers these days, there are high chances that most businesses are working with an independent contractor of some type. In addition to these huge freelancer numbers in the U.S., there are various other countries that also have a ton of freelancers, including the Philippines, India, Kenya, Pakistan, some European Countries and many more. Working with freelance contractors does give your business the comfort of not having to worry about the overhead...
May 21, 2020•13 min•Ep. 9
In this week’s FB Live, our CEO, Maggie Benson, shares how she’ll often look outside our industry for alternative ways to do business. Sometimes, the best of ideas come from the strangest places ;)
Jan 07, 2020•9 min
Ironically, I have found that most agencies focus highly on finding the ‘perfect’ person; the next ‘ninja’ and then assume because they found that perfect person, that they can jump right into things.But it doesn’t work like that. Listen and find out how you can set yourself for success during your new employee's probation period.
Dec 27, 2019•10 min
Let’s be honest - not every employer is the same.If you are looking for a long term relationship with an employer, you need to be interviewing them as much as they interview you.In this episode, our CEO, Maggie Benson, shared her 5 tips for determining if the employer you’re interviewing with is worth your time.
Dec 06, 2019•10 min
In this episode, you will learn the steps to be taken once you have shortlisted a prospect from sites like Upwork and Freelancer, what do you do next?Well. hold a video interview. You'll learn 5 things to keep in mind while doing the video interview.
Nov 26, 2019•8 min
How do you stand out in the sea of applications for a freelancer job? It’s no longer about the resume and cover letter. It’s about the Proposal.A great proposal, combined with an outline of your skills and experiences, will position you to rise to the top. Listen and find out more
Nov 16, 2019•8 min
With everything being so virtual, it could be a real pain for an employer to hire the right freelancer talent for your business. With all freelancers claiming to be experts and best in their niche, it becomes challenging to pick the best person for your job. When it comes to hiring a freelancer for your business, it should not be the same process as when hiring a full-time employee. So here I am sharing my process, tips, and Red Flags that I hope you find useful.
Nov 10, 2019•10 min
Learn the 7 tips on how to set yourself apart in the freelancing world. These 7 traits will help you to set yourself apart as a freelancer, get higher pay and be among the best in the industry.
Nov 02, 2019•13 min
Join me on Thursday as I delve into Hire Affordable Digital Marketing Talents. I know this is always a hot topic among agency owners and a huge sore spot. So I’m going to share with you how I found my staff (with 6/8 still with me today.
Oct 27, 2019•10 min