364. Croft’s Scott Prince on the ag labor market, H-2A's administrative hurdles + innovating a streamlined solution for the farmer
May 12, 2025•19 min•Season 8Ep. 364
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Episode description
The U.S. Economic Policy Institute estimates there are 2.4 million ag jobs in the United States and Purdue University believes that 40% of ag jobs – new jobs – go unfilled. One entrepreneur is turning to the power of digital to transform ag labor. Scott Prince, CEO of Croft, gives us perspective on the current labor market and what he’s solving for using agtech. We get into:
- The complexity and challenges of the ag labor market – from seasonality to workforce shortages
- How the Department of Labor’s H-2A program is designed to help farmers overcome labor challenges, but the administrative hurdles they face in the process
- What the process looks like for farmers to participate in the H-2A program and why Croft was developed as a streamlined solution
- Identifying this as a critical need to automate for the farmer
- What Scott is hearing from customers using the platform
- What’s ahead for Croft – hint: it includes expanding their analytical intensity capacity
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