In today's episode of the In-Sights series, we discuss the three-step sales process of Facilitate. Present. Sell. This is your masterclass on turning conversations into conversions. Whether you are a seasoned pro looking to sharpen your edge or a rising sales leader ready to level up, you will get actionable strategies, real-world stories, and expert insights to help you command the room and win more business. Learn how to engage your audience, influence decisions, and master the critical skills...
Jul 25, 2025•9 min
In this episode, we unpack a powerful concept: the way you buy often mirrors the way you sell. Are your own habits holding you back from closing deals? Lance Tyson breaks it down with real-world examples and actionable insights. Plus, discover proven sales techniques that top performers use to adapt, influence, and win in today’s market. Whether you are a seasoned pro or just starting out, this episode will challenge your mindset and sharpen your approach. Lance is the bestselling author of Sell...
Jul 18, 2025•12 min
Forget 'needs analysis' – it’s all about opportunity-based sales. In this episode, Lance Tyson tackles why salespeople often dodge new business conversations. He reveals how to reframe pitches as 'nitrous oxide' for brands, not just fulfilling needs. Discover the real goal of that first meeting (hint: it's not closing the deal) and how 'tactical spends' can be your Trojan Horse to bigger wins. We're diving into why sales meetings often get stuck on existing business and how to shift that focus b...
Jun 06, 2025•6 min
In this episode of the In-Sights series, we dive into Lance Tyson’s powerful Read Offense Strategy. Learn how to anticipate your buyer’s moves, adapt your approach on the fly, and close deals smarter, not harder. Perfect for sales pros ready to elevate their game and win on every play. Lance is the bestselling author of Selling Is An Away Game and The Human Sales Factor . Check out Lance's Bestseller Books: The Human Sales Factor - https://tysongroup.com/books#thehumansalesfactor Selling is an A...
Jun 02, 2025•9 min
In this episode, Lance Tyson sits down with serial entrepreneur Michael Papay to discuss the emotional and strategic journey of selling a company, navigating the transition, and embracing new ventures. Michael shares his experience leading Waggle through acquisition, the challenges of letting go, and the inspiration behind launching Sageful AI. They dive into the power of AI in driving behavior change, the importance of company culture, and why great entrepreneurs must balance innovation with de...
Apr 15, 2025•50 min•Season 4Ep. 4
Sales teams today face a common challenge—fragmentation. With multiple tools, strategies, and messaging inconsistencies, sales efforts often become disjointed, leading to missed opportunities and lower close rates. In this short insights episode of Against the Sales Odds, Lance Tyson breaks down the root causes of sales fragmentation and shares practical ways to align your sales process for better efficiency and results. Tune in for a quick but powerful lesson on bringing cohesion back to your s...
Apr 08, 2025•9 min
Success in sales isn’t just about numbers—it’s about strategy, leadership, and collaboration. In this episode, we dive into the critical role of aligning teams across sales, marketing, and business intelligence to drive revenue growth. Learn how effective leadership, clear communication, and removing internal barriers can set your team up for success. Whether you're leading a sales team or looking to optimize your sales process, this conversation is packed with insights to help you win. Tune in ...
Mar 25, 2025•46 min•Season 4Ep. 3
In this short episode, Lance Tyson breaks down the key buying signals that indicate a deal is ready to move forward. From verbal cues to behavioral patterns, we’ll show you how to spot, interpret, and chase these signals effectively. Learn how to engage buyers at the right moment, avoid missed opportunities, and turn interest into closed deals. If you’re looking to sharpen your ability to recognize and act on buyer intent, this episode is a must-listen! Lance is the bestselling author of Selling...
Feb 21, 2025•9 min
In this short episode, we dive into the art and science of handling objections—a skill every sales professional needs to master. Learn how to turn resistance into rapport, uncover hidden opportunities in challenging conversations, and navigate objections with confidence and finesse. Whether you're facing tough clients or complex deals, these proven techniques will help you stay in control and close more effectively. Tune in and take your sales game to the next level! Lance is the bestselling aut...
Feb 04, 2025•9 min
In this episode of Against the Sales Odds, Lance Tyson sits down with Audrey Faust , MBA, Financial Coach, and author of She Grows Rich. Audrey shares her inspiring journey from corporate life to entrepreneurship, revealing how she mastered the interplay between mindset, money, and business growth. Learn how her experiences, neuro coaching techniques, and financial expertise have empowered women leaders to overcome limiting beliefs, build wealth, and thrive in business. Audrey also discusses the...
Jan 24, 2025•36 min•Season 4Ep. 1
Maximize your sales team's efficiency and drive better results with actionable strategies. In this short episode of In-Sights, we dive into proven techniques to enhance sales productivity, from optimizing workflows to leveraging the right tools. Discover how to eliminate time-wasters, prioritize high-impact activities, and empower your team to close more deals effectively. Lance is the bestselling author of Selling Is An Away Game and The Human Sales Factor . Check out Tyson Group's Open Enrollm...
Jan 17, 2025•9 min
In this engaging episode, Lance Tyson chats with Ryan Chute about the unique goalie mindset and how it relates to resilience and decision-making in sales. They discuss the importance of confidence under pressure, whether in sports or business, and touch on Ryan’s journey between Nova Scotia, Phoenix, and Austin. Lance also shares insights into Tyson Group’s rigorous trainer certification process and reflects on the value of adaptable leadership in dynamic environments. Love the show? Subscribe, ...
Dec 16, 2024•39 min•Season 3Ep. 9
In this short episode of In-Sights, Lance Tyson discusses the read offense strategy from his bestselling book, 'Selling is an Away Game'. He breaks down how sales professionals can assess and adapt to their buyer’s needs in real time, much like a quarterback reading the defense. Learn actionable insights on how to stay one step ahead, anticipate objections, and tailor your approach to close more deals. Whether you're a seasoned sales expert or just starting out, this episode will help you fine-t...
Oct 28, 2024•9 min
In this episode, Lance Tyson sits down with Travis Pelleymounter, Senior Vice President of Ticket Sales and Service at Vinik Sports Group, to discuss powerful insights on sales leadership. They explore the critical balance of people and process in driving exceptional results, with Pelleymounter drawing on his extensive sports industry experience. Discover how sales leadership goes beyond setting strategies—it's about cultivating a strong team culture, aligning processes, and building lasting cli...
Sep 30, 2024•45 min•Season 3Ep. 8
In this short episode of In-Sights, Lance Tyson discusses the current sales landscape. He delves into the evolving sales landscape, offering his perspective on current trends and challenges. He discusses how sales professionals need to adapt to changes in buyer behavior, driven by advancements in technology and shifting market dynamics. Lance emphasizes the growing importance of building genuine relationships, leveraging data for personalized selling, and adopting a more consultative approach. H...
Sep 30, 2024•8 min
In this episode of Against the Sales Odds, Lance Tyson sits down with Paul Bee , Senior Vice President of Ticket Sales and Service at the Milwaukee Bucks . The Bucks boast a storied NBA history, crowned by championships in 1971 and 2021. Remarkably, they achieved this feat in just their third season, setting a record for the fastest rise to the top in any major North American professional league. Paul shares his career journey in the professional sports industry, offering invaluable insights int...
Aug 07, 2024•40 min•Season 3Ep. 7
In this short episode of In-Sights, Lance dives deep into the strategies and tactics that can help you effectively reach and engage C-suite executives. Whether you're a salesperson aiming to pitch your product, a business leader seeking valuable partnerships, or a professional looking to expand your network, understanding how to connect with top-tier decision-makers is crucial. We'll cover proven techniques to get your foot in the door, ways to craft compelling messages, and tips to build lastin...
Aug 05, 2024•8 min
In this episode of "Against The Sales Odds," we dive deep with Andrew Sidney , SVP of Sales and Service for the Washington Commanders . Andrew shares his extraordinary journey from humble beginnings in minor league baseball to leading high-stakes sales teams in major professional sports. Discover how he navigated leadership challenges, including multiple ownership changes and team rebrandings, while maintaining a relentless focus on results. Learn about his servant leadership style, the importan...
Aug 05, 2024•33 min•Season 3Ep. 6
In this episode of "Against The Sales Odds," Lance Tyson has a conversation with legendary college hockey coach Mark Taylor, back-to-back national champion and National Coach of the Year. As the Head Coach of Hobart College Ice Hockey, Mark has transformed the team into a national powerhouse despite turning over nearly 25% of his talent yearly. Mark shares his journey, coaching philosophies, and the strategies he uses to build a winning culture at Hobart. This episode is packed with strong messa...
Jul 08, 2024•48 min•Season 3Ep. 5
In this short episode of In-Sights, Lance discusses the crucial value you bring to your meetings. One timeless piece of advice: "Always get their opinion before you give yours." During the evaluation phase of a sale, it's essential to dive deeper into meetings to foster an informal yet thorough understanding of the prospect. This approach helps us craft tailored solutions that resonate more effectively. By taking the time to truly understand our prospects, we move closer to building strong, succ...
Jun 25, 2024•6 min
In this episode of Against the Sales Odds, Lance Tyson sits down with Patrick Duffy , Chief Partnerships Officer at Monumental Sports & Entertainment . Monumental oversees the Washington Capitals (NHL), Washington Wizards (NBA), Washington Mystics (WNBA), the NBA G League Capital City Go-Go, and Capital One Arena, ensuring there is no off-season. Patrick shares his journey in the professional sports world, offering insights into his leadership path and philosophies. He reveals strategies tha...
May 31, 2024•35 min•Season 3Ep. 4
Sharpen your sales sword and create a winning sales culture! In this captivating episode of Against The Sales Odds, Lance delves into a compelling dialogue with Brad Fain, the VP of Ticket Sales & Service at the Detroit Pistons. Brad unveils his extraordinary journey in the professional sports realm, shedding light on his strategic leadership ethos centered around understanding the 'why.' Far from content with merely honing his team's skills, Brad leads by example, perpetually refining his e...
Apr 25, 2024•48 min•Season 3Ep. 3
In this episode of In-Sights, Lance takes you through the intricate world of negotiation, drawing from his own experiences with publishers. Join him as he unravels the essential strategies for successful deal-making, including the art of turning your opponent's tactics to your advantage and gaining insight into the buyer's mindset. Lance stresses the importance of never assuming a sale and shares the significance of empathetically addressing the concerns of the other party. Let's explore the ana...
Apr 17, 2024•6 min
What are the essential factors to consider to become a successful sales leader? Join Lance Tyson in this insightful short-form series 'In-Sights' as he dives into the essential elements of effective sales leadership. Discover the keys to not only achieving success but also fostering growth within your sales team. Are you and your team reaching the desired results? Lance shares invaluable insights on cultivating successful leadership by investing in your own skills and empowering your team to exc...
Mar 29, 2024•10 min
What are the key things one needs to keep in mind to be an effective sales leader? In this episode of In-Sights, Lance Tyson dives into the realm of sales leadership, emphasizing the importance of human connection while maintaining a keen awareness of time management. As a leader, striking a balance between approachability and execution is key. Lance prompts us to ponder: Do we have the optimal talent onboard? Is our team primed for success? Can we cultivate a culture of coachability? While ackn...
Mar 21, 2024•5 min
In this captivating episode of Against The Sales Odds, Lance engages in a thought-provoking conversation with Brad Luttrell , the Co-Founder and CEO of GoWild . Brad shares his remarkable journey of evolution and discovery as a budding entrepreneur. From navigating various roles within the organization, including sales, marketing, and revenue generation, he imparts invaluable insights into the essentials for entrepreneurial success, spanning from the formative stages to achieving productivity. O...
Mar 17, 2024•48 min•Season 3Ep. 2
Are you looking to separate yourself from the pack? Then you have to start preparing for impact as leadership opportunities come your way. In this first episode of Season 3 of Against the Sales Odds, Lance Tyson talks with Ryan Estis and Chad Estis about growing into their current roles along with their leadership philosophies. Ryan and Chad recently released Prepare for Impact: Driving Growth and Serving Others through the Principles of Human-Centered Leadership, where they guide us through the...
Jan 26, 2024•38 min•Season 3Ep. 1
In this episode of Against the Sales Odds, Lance sits down with Loren Feldman , the Founder and Editor-In-Chief of 21 Hats. Loren brings us through his journey as an editor in a newspaper, magazine, and more, from his time at Inc. to his founding of 21 Hats. He enlightens us on how to have the right mindset and how to understand your audience honestly. We can see Loren's unique ideas on how to approach challenges, ask questions, and listen to and understand feedback from others. As Lance and Lor...
Dec 19, 2023•49 min•Season 2Ep. 18
Better humans make better leaders. In this episode of Against the Sales Odds, Lance sits down with CEO, author, and entrepreneur of Reboot.io Jerry Colonna. Jerry brings us his story and the hardships he faced throughout his career, providing valuable lessons and quotes on his philosophy in leadership and how to overcome forces in your systems. From moving out of the venture world and into the coaching world, Jerry works with his clients to help them grow up, be better humans, and become better ...
Nov 24, 2023•30 min•Season 2Ep. 17
In this Against the Sales Odds episode, Lance sits down with Qiava Martinez , Las Vegas Raiders SVP and Chief Sales Officer. Qiava brings us through her journey from her education to her current position in the professional sports realm. Qiava stresses how building relationships helps determine not only your team's success but your organizational success as well. Even through major moves and life changes, she has kept the same mentality that helped her climb through the Raiders organization. Fro...
Nov 01, 2023•48 min•Season 2Ep. 16
