From Small Town Farmer to Small Town Connections Guru with Natasha Parvey
Episode description
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*Time Stamped Show Notes: *
[3:30] Introduce Natasha Parvey
[4:20] Grew up in an extremely small farming community
Learned to have fun, work hard, and be a leader at an early age
[9:30] Keep it local Columbia County
-Columbia Country is a huge commuter county where roughly 75% of people do not work in the county
-Keep it local Columbia County wanted to keep everyone on one page
-The Ford Foundation helped as well.
[12:45] Created a directory for all of the businesses in Columbia County
-This helps to advertise businesses for free
-Try to keep money in Columbia County
[14:00] What are businesses feeling during the Covid-19 pandemic
-Some are ready to open and some are still trying to figure everything out.
[15:40] What are some simple ways that business can reach out to customers in this time?
-SBA, Chamber of Commerce, and social media are some great ways.
-Create a niche. Do not be a broad business.
-Wear a name tag when you are out and about.
-Metal or wood business cards.
-Get your car wrapped
[22:00] Natasha talks about not bad talking competition
-Stand out differently
-Never quit
[23:50] What were the biggest failures with keep it local cc?
-Needed to create a good marketing campaign and get everyone on the same page. Both business owners and patrons.
-Also needed to get away from talking to people in a scripted way and become “one of them.”
[25:11] Sales scripts are not the way to go
-You need to know the script to break the script
-Conversational tone is the best way to win over your potential customers
[29:40] What could businesses do differently to succeed.
-They need to work on their business and not in their business as much.
-Need to connect with others in the industry
-What makes you different?
[31:30] How do keep a positive mindset?
-Conference calls?
-Connect with each other
-Podcasts
[34:00] Building relationships
-Adding value to the community is essential
-Thank you cards crush!
-What can you do for your customer.
-How can you solve as many problems for them as possible.
[40:00] Working on your business instead of in it
-There is so much to the business
-Need to be able to sit back and analyze the business as a whole
-Need to plan ahead
-Leave the day to day transactions to someone else
-Must be the visionary for your business
[49:20] What skills do you wish you had when you were starting out?
-More confidence
-Starting toastmasters sooner
-Public speaking in general
-Wake up with an attitude of gratitude
-It’s ok to restart
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*Where Can You Find Us? *
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