Episode 76: Russ & Daughters Brand Update
Episode description
What happens when an iconic brand like Russ & Daughters gets a makeover? Find out on this week’s episode of After the Jump, as Grace Bonney is joined by Jen Snow, Director of Media and PR at Russ & Daughter, and designer/artist Kelli Anderson. Find out what went into the brand redesign and how Jen & Kelli were able to maintain the soul and spirit of the 100 year old company while modernizing the look and feel of Russ & Daughters. This program was sponsored by Edwards VA Ham.
“You walk into Russ & Daughers and there are 100 years of stories!” [08:00]Jen Snow on After the Jump
“We did not want to turn Russ & Daughters into the Epcot version of Russ & Daughters. We wanted to analyze what it was about the place that brought all these people together.” [17:00]
–Kelli Anderson on After the Jump
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