In today’s episode, we talk referrals with Chad Durfee from ReferralWave. There are so many benefits to generating positive referrals. Referrals are quite possible the oldest lead channel that exists, and the one that will be around the longest. Plus, referrals are a lead channel that you can own and have control over without worrying about algorithms. Chad discusses various misconceptions about referrals, and then how to combat the potential unpredictability and inconsistency of referrals. He a...
Sep 29, 2022•57 min•Ep. 64
In today’s episode, Affiliated host Thomas McMahon is joined by Josh Valencia and Joe Bruno from InboxGeek to discuss the power of email marketing. InboxGeek is a powerful tool that helps you send emails exactly when the viewer is checking their email. Email marketing can be difficult and often leads to many questions. Should you be sending daily emails? When should you send your emails? How many emails is too many? Joe happily addresses these questions and more, all while giving insight into ho...
Sep 22, 2022•54 min•Ep. 63
In today’s podcast episode, we talked to Vlad with RedTrack.io who believes in using data to drive results. RedTrack can help by tracking every channel and conversion event, consolidating your reporting, automating routine actions and scaling your marketing campaigns ALL in one place. No need to look in multiple places to find the data that you need. With RedTrack, you have performance data from each and every marketing channel you use in one platform. With RedTrack privacy-first technology, you...
Sep 15, 2022•50 min•Ep. 62
Jasmine Jonte, a first grade teacher turned course creator, gives actionable advice pertaining to three mistakes people commonly make when building a course: the length of content, how to best monetize the content, and making inaccurate assumptions about how people will consume the content. Jonte started out as a 1st grade teacher in Detroit at the lowest performing school in the country, and quickly realized that course engagement is everything. Do you want to learn how to make your course cont...
Aug 10, 2022•50 min•Ep. 61
In today's episode, we discuss the future of affiliate marketing. Specifically, how affiliate marketing is going to bridge the gap between today's web 2.0 and tomorrow's web 3.0. For context, you may recognize one of web3's notorious pillars: the NFT. To help with the transition to web3, one of the first affiliate marketing DAO (decentralized autonomous organization) communities is launching soon. The goal? According to Affiliate DAO, it's "bringing together the top players from around the world...
Aug 03, 2022•1 hr 7 min•Ep. 60
Think of your income like water flowing into a bucket. Are there any holes in your bucket? Folks like Caleb Guilliams, founder and CEO of BetterWealth, help you seal those holes through wealth efficiency tactics designed to save people money so they can live a more intentional lifestyle. Recently at ClickBank's Platinum Summit in Costa Rica, he spoke with Thomas McMahon about keeping what's already earned in the bank, or better yet: invested in growth strategies for your business. After speaking...
Jul 12, 2022•29 min•Ep. 59
Brett Kaufman discusses optimizing copy to better serve clients' high-scale businesses by focusing on the crucial elements of storytelling. Among the topics Thomas McMahon and Brett cover is how he and his colleagues at Wellspring Media research the hopes, dreams, and fears of a potential audience that then translate into an accumulation of wins throughout the funnel. Wellspring Media is a funnel optimization agency specializing in copywriting. Previously, Brett worked with AIPAC in bipartisan p...
Jul 08, 2022•24 min•Ep. 58
Listen in as Thomas McMahon, ClickBank's director of partnership development, briefly discusses optimizing your business, improving customer lifetime value, building sales teams, selling high ticket offers, and more with a guest unlike many. You don't often find someone like Rudy Mawer. He built four multi-million dollar businesses by the age of 30. He served as the CEO of Pier 1 and Tai Lopez Brands. He's generated over $200 million in revenue for clients and his own brands. And he's considered...
Jul 06, 2022•26 min•Ep. 57
It's not often that you see a story like Alex Miller's. In today's episode, we discuss her rapid success after launching her product, Pelvic Floor Strong, on ClickBank. After being mentored by another highly successful ClickBank seller, she transitioned from her role as a fitness instructor in Vancouver, Canada to an offer owner with a product that blew past expectations in every metric that matters. Now, she's in ClickBank's highest tier of sellers with more products on the way, all backed by h...
Jun 29, 2022•29 min•Ep. 56
Have you heard? Email is dead. Or so they say. In today's episode, we have a super affiliate, the one and only Ed Scow, on our podcast to set things straight. We also discuss other top-of-mind topics like list management and processes for deliverability - including challenges like iOS and email, as well as best practices with swipes. And, lastly, we unveiled Ed's Cranky Corner™ where we asked him what offer owners and affiliate managers need to stop doing. It's enlightening, to say the least. Gr...
Jun 02, 2022•1 hr 3 min•Ep. 55
If you find yourself in a position to build out an affiliate program, you may be wondering how to go about finding the right affiliates for your brand, not just any affiliate. In today's episode, Ryan Coisson outlines a more efficient and easy way to recruit, retain, and train affiliates. He calls it the "reverse pyramid of affiliate acquisition." Now, what does that even mean? Tune in to learn how, among other things, he initially focuses less on the highest grossing affiliates, and more so on ...
Apr 20, 2022•31 min•Ep. 54
Top-level affiliate marketing is all about relationships, because at the end of the day when the conversions are counted and commissions are calculated, people do business with people. In this episode, we discuss the best events to meet affiliates and build your network. The events Thomas and Kyle discussed: Traffic & Conversion: https://trafficandconversionsummit.com/ Affiliate Summit West: https://www.affiliatesummit.com/ Affiliate World: https://affiliateworldconferences.com/ Leadscon: ht...
Mar 23, 2022•38 min•Ep. 53
Today, we're discussing a common question the ClickBank business development team receives: how do I get the right affiliates to promote my offer? Well, in this episode, we'll share three tips to help you become more successful on ClickBank, but first you must understand that the phrase, "If you build it, they will come" does NOT always apply to affiliate marketing. Offer owners that want to proactively attract affiliates can and should be doing a few things in particular to build relationships ...
Mar 16, 2022•32 min•Ep. 52
Is CPA riskier with refunds? Does Rev Share give away too much of your AOV? We answer which commission structure is best for your business and how to stay profitable. You might be surprised which model works for you... We'll also break down the general pros and cons of CPA vs RevShare for both affiliates and product owners – and more specifically, some proven strategies for using each one effectively on ClickBank. Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalabl...
Mar 09, 2022•29 min•Ep. 51
We interviewed Curt Maly, a Facebook Advertising Expert at Black Box Social Media, at Traffic and Conversion Summit about the rising cost of Facebook ads, testing campaigns, and a whole host of hot-button issues when it comes to marketing on Facebook. Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Current Top Offers on ...
Mar 02, 2022•46 min•Ep. 50
Whether you're an established company or a budding brand, starting an affiliate marketing program might come with some friction. The process of building out any marketing channel can be a challenge, especially if you aren't aware of the common roadblocks that can arise, so today we're discussing exactly that: the common pain points businesses have when starting and growing their affiliate marketing programs. Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affi...
Feb 23, 2022•26 min•Ep. 49
Today we're going to discuss a question we often get: which businesses are the right fit for performance affiliates? Though there are many different types of affiliates, we'll be discussing three key components to gauge whether your business is ready to work with performance affiliates. Those three components include: The marketing! The copy! The creative! The offer! Do you have a good handle on these already? High enough margins to pay affiliates an industry standard commission. What do your op...
Feb 16, 2022•31 min•Ep. 48
Today, we discuss what happens after the shopping cart is full. How do we encourage customers to purchase more or something similar? It's possible to provide even more value to customers through the use of upsells and downsells. Here, we talk about the mistakes people commonly make when crafting these flows and what makes one truly successful. Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our ...
Feb 09, 2022•38 min•Ep. 47
You may think you know your perfect audience, but you might not have the full picture. Affiliates are willing to test different offers to their different lists, which can help you uncover HUGE new audiences that your business was never aware of. Split testing with affiliates allows you to: 1. Be better at cold acquisition 2. Be more open to new channels 3. Find new audiences 4. Up-level your entire marketing suite with performance marketing tactics Check out our podcast with Amber Spears and lea...
Feb 02, 2022•31 min•Ep. 46
ClickBank surveyed hundreds of platform users and 7-figure business owners to identify 2022 marketing trends, including the top 3 marketing channels for businesses in the coming year. Tune in and find out. - - - Read the full report here: https://bit.ly/347spPA - - - ClickBank’s 2022 Traffic Trends report reveals key new spending insights from ClickBank’s 100 largest client companies to show: - More than 70% of successful businesses in the study generated revenue from three or more marketing cha...
Jan 26, 2022•40 min•Ep. 45
Super Affiliate Gabe Ansel discusses critical trends and tactics with traffic sources in 2022, the strength of relationship building when creating a profitable affiliate marketing program, and even how he tackled the pervasive issue with Facebook ad account takedowns. Listen to today's segment and get a peek into the mind of an incredibly successful marketer. Ansel is also the host of his own podcast titled 7-Figure Entrepreneur: https://www.7figureentp.com/ And if you found yourself wanting to ...
Jan 19, 2022•46 min•Ep. 44
Manick Bhan, CTO and founder of LinkGraph, decodes search engine optimization and discusses how you can start implementing real-world, data-centric tactics with the help of today's tools and technology. Listen in and hear how one of the brightest minds in Search is paving the way for a more transparent, actionable, and understandable future of search engine marketing. From his chat with Kyle Kostechka, ClickBank business development representative, Bhan outlined a few foundational elements to SE...
Jan 12, 2022•42 min•Ep. 43
ClickBank's business development managers gather to discuss some of the questions they hear often when speaking to brands looking to create their first affiliate marketing program. If you were ever curious about some of the roadblocks others have run into when starting and scaling their program, this episode was made just for you. Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! ...
Jan 06, 2022•41 min•Ep. 42
This week, we're looking back into the archives to revisit a common phrase we hear: "Affiliates are scammy!" Let's break this stigma ... The real question is, can affiliates really grow your business AND your brand? Most businesses don't want to jeopardize one for the other. In this episode, we talk break down how to build your brand WITH affiliates instead of avoiding them, while growing sales in the process. Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-af...
Dec 30, 2021•33 min•Ep. 40
Stefan Apostolov changed his business and built his brand on one video that costed $300. In this interview, he discusses a successful format for video that you can implement with minimal effort. Plus: a bonus tip at the end about how he brings a video to life. Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Current Top O...
Dec 23, 2021•58 min•Ep. 41
Good copy is the cornerstone to good offers. David Muntner and Norm Jones speak with Kyle Kostechka about how to find the right copywriter for your business, and what you will need to consider before hiring them. Our guests aren't leaving you with just invaluable advice, they're also holding a raffle! If you email david@renaissancemessaging.com with the subject line ClickBank, 5 lucky audience members will have the opportunity to have their messaging reviewed for FREE. Grow Your Own Scalable Aff...
Dec 16, 2021•52 min•Ep. 39
Kyle Kostechka and children's author Todd Zimmerman discussed how he parlayed a book reading by former First Lady Melania Trump into a burgeoning business opportunity through the power of effective public relations tactics in the digital era. What happened? Zimmerman shifted from selling to brick and mortar businesses to D2C audio-interactive ebooks. Press can be one of the best options in your marketing tool belt, provided you understand what you're doing. Products that are relevant to what's i...
Dec 13, 2021•34 min•Ep. 38
In this episode, Nick Fisher talks to the psychology and process of connecting the people, patterns, and opportunities that drive great offers. Fisher is the founder and CEO of Agexa, a digital marketing agency that works with brands who are highly motivated for growth and are dedicated to pursuing paid traffic as a source of revenue. They work best with companies who are already spending on paid traffic, but are facing a scale wall. Learn more at https://www.agexa.com/ Grow Your Own Scalable Af...
Dec 06, 2021•26 min•Ep. 29
Paul Counts is here to discuss why he believes organic traffic is the unsung hero of marketing right now, and how you can be using it to better your business. Among other things, Counts spoke about a system for organic content creation and management called the FTE method, which comes from his business partner Shreya Banerjee, a Six Sigma black belt. If you're interested in tapping into an organic traffic source, regardless of the type of marketing you do, listen in and pick up a couple new tact...
Dec 02, 2021•37 min•Ep. 37
Kyle Kostechka interviewed the Chief Business Officer at LiveIntent, Jason Oates, about the role of programmatic email advertising in marketing, the death of the third party cookie, and how brands can pivot and start to develop their own first party data. Primarily, the email address. A mobile ID and phone number are not enough. Email is the largest human identifier EVER created. Enrich your email address to authenticate other IDs and own your own data! Email is not dying; it's thriving more tha...
Nov 29, 2021•50 min•Ep. 36
