Affiliate Marketing Diaries

Affiliate Marketing Diaries is a podcast for digital and affiliate marketing professionals anywhere and everywhere.

Hosted by Navigate Digital, each episode features candid conversations with the people behind high-performing affiliate programmes – from brands and publishers to networks and tech partners.

Whether you’re optimising a mature programme or just getting started, you'll hear honest reflections, smart strategies, and practical lessons from across the channel.

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Last refreshed: July 26th, 2025 at 9:07 AM ⓘ

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Episodes

Merlin Entertainment with Vera Ermilina

How do you build an affiliate programme that supports over 140 global attractions, from LEGOLAND and Madame Tussauds to SEA LIFE and the London Eye? In this episode, we speak to Vera Ermelina , Affiliate Marketing Manager at Merlin Entertainments, about what it takes to run a smart, content-driven, and brand-safe affiliate strategy at serious scale. Vera shares the full story: from her early days at Admitad (with no marketing experience and only Mandarin on her CV), through to launching and scal...

Jul 24, 2025•37 min•Season 2Ep. 1

Weather2Travel.com with Colin Carter

If you're an affiliate marketing professional contemplating the benefits of partnering with an agency to launch and manage your program, our latest episode of "The Affiliate Marketing Diaries" with Colin Carter from Weather2Travel.com is a must-listen! In this episode, Colin delves into the intricacies of affiliate marketing within the travel sector, likening his role to that of a discovery platform that introduces consumers to brands through engaging content, such as weather guides for various ...

Oct 15, 2024•40 min•Season 1Ep. 5

Danilo with David Atkinson

In this insightful episode of The Affiliate Marketing Diaries , listeners receive valuable advice from David Atkinson of Danilo Promotions on launching and running a successful affiliate marketing program, particularly when considering partnering with a specialist affiliate marketing agency. David shares his recent journey into affiliate marketing, emphasising the power of this channel to boost online sales while maintaining crucial profit margins. Listeners will discover the importance of havin...

Apr 09, 2024•26 min•Season 1Ep. 4

Condor Cycles with Claire Beaumont

Hey there, Affiliate Marketing enthusiasts! 🎉 In this episode of The Affiliate Marketing Diaries, David Hall chats with the super-savvy Claire Beaumont from Condor Cycles . Listen in to discover the strategies and tactics employed by Condor Cycles, their vision for the future, and the lessons they've learned along the way. Claire spills the beans on all things affiliate - from the nitty-gritty of Google event tracking in GA4 to the magic of tailored email reports. Got a hiccup with subnetworks?...

Oct 16, 2023•48 min•Season 1Ep. 3

SMARTY Mobile with Geordie White

Welcome to the second episode of The Affiliate Marketing Diaries. This time we speak with Geordie White from SMARTY Mobile, unpacking the role of acquisitions in moulding new publishers and affiliates and the pivotal part transparency and attribution play. Together, we explore the intelligent use of payment models for spend optimisation and the advantage of benchmarking tools for affiliate networks. We also touch on how agencies can be allies for SME brands. They’ll delve into performance-based ...

Jul 13, 2023•34 min•Season 1Ep. 2

Tu Clothing with Laura Bennetts

In this episode of Affiliate Marketing Diaries, we speak with Laura Bennetts, Digital Marketing Lead of Affiliates for Tu Clothing. Laura discusses various aspects of affiliate marketing, including the importance of tracking attribution and using tools like customer journey insights to understand customer behaviour better. Along the way, we touch on the challenges of working within large companies like Sainsbury's, the differences between influencer and affiliate marketing, and the flexibility t...

Jul 13, 2023•37 min•Season 1Ep. 1

Affiliate Marketing Diaries - The Trailer

Welcome to the Affiliate Marketing Dairies from Navigate Digital , the performance marketing agency of choice for challenger brands. Maybe you can remember what it was like to be called “a grubby little affiliate”, or perhaps you are new to performance marketing, unsure what it means to Huddle. Either way, the Affiliate Marketing Diaries is the podcast to help you learn about best practices and avoidable mistakes. Each episode is a conversation with an established affiliate marketing professiona...

Jun 20, 2023•1 min

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