Aesthetic Visionaries

Moxie

Success in aesthetic medicine takes strategy, resilience, and a little bit of moxie. Aesthetic Visionaries is where bold entrepreneurs come together to share real, actionable insights on building and growing a thriving aesthetic practice. You already have the talent, the intelligence, and the clinical expertise. This series is your guide to navigating the challenges of entrepreneurship with confidence and clarity so you can reach—and stay at—the top of your game. Think of it as your business coach, industry insider, and hype squad all in one. Minus the jargon and bad advice. Ultimately, we’re here to help you stand out and sculpt a business that’s as polished and bold as your work.

Last refreshed: August 21st, 2025 at 9:39 PM ⓘ

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Episodes

Why Pure PDGF Is a Game Changer for Skin Rejuvenation

Experienced providers know PRP. But a growing number of providers are also adding Pure PDGF to their toolkit to help deliver results their patients can count on. In this episode of Aesthetic Visionaries, regenerative medicine pioneer Dr. Sam Lynch and aesthetic nurse practitioner David Weir explain the science behind Platelet-Derived Growth Factor and its use in aesthetics. Backed by FDA approvals and more than 5 million treatments, PDGF offers a pharmaceutical-grade solution to stimulate collag...

Aug 18, 2025•46 min•Ep. 5

How to Protect Your License and Your Practice During a Board Investigation

A surprise board investigation can feel like the worst-case scenario, but it doesn’t have to derail your business. With the right systems and support in place, you can protect your license, your team, and your peace of mind. In this episode of Aesthetic Visionaries, healthcare attorney Sara Shikhman, Managing Partner at Lengea Law, breaks down what really happens during a board investigation and how medspa owners can navigate it with confidence. With over 18 years of experience and more than 1,5...

Jun 13, 2025•22 min•Ep. 4

Navigating Employee Hiring for Your Medspa

Hiring your first team member, or expanding your aesthetic practice, comes with more than just finding someone who fits your culture. There are legal, structural, and financial considerations that can impact your business long-term. In this episode of Aesthetic Visionaries, employment law expert Iggy Garcia shares what every medspa owner needs to know when it comes to bringing on help. From creating clear job descriptions to choosing between W2 employees and 1099 contractors, Iggy walks through ...

May 30, 2025•25 min•Ep. 3

The Hidden Formula for Luxury Brand Experiences

Creating a luxurious medical aesthetics practice goes far beyond offering effective treatments. You have to shape a distinctive brand, cultivate meaningful relationships with patients, and truly stand out in a fast-paced, competitive industry. For Hilary Baer Hogan , founder of Bare Skin Marin, and Kaeli Lindholm , CEO of KLC Consulting, the key to success lies in intentionality. Both have successfully created thriving businesses by embracing their unique values and crafting experiences that lea...

Apr 07, 2025•23 min•Ep. 2

Insider Secrets to Building a Brand in Aesthetics

Building a standout med spa isn’t just about offering great treatments. It’s about crafting a brand that resonates, building trust with patients, and setting yourself apart in a competitive industry. For Allie McAllister , Co-Founder of CULT Aesthetics Clinics, and Dr. Alexandra Palumbo , Founder of Blonde Girl Aesthetics, branding goes beyond logos and design. It’s about the patient experience, authenticity, and consistency. Both have built thriving businesses by leaning into what makes them un...

Mar 19, 2025•29 min•Ep. 1

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