From pre-tradeshow planning to post-event debriefs, Tracy Jenkins shares her proven process and go-to checklist for success. Tune in as we explore best practices, actionable tips, and a step-by-step approach to make your next tradeshow a winning experience! About Tracy Jenkins, MBA, CPSM: Tracy is a dedicated business development professional providing strategic marketing services for the 3QC team. She specializes in research, organization, technical writing, and creative thinking, consistently ...
Aug 13, 2025•37 min
In this episode, Mindy and I discuss how a healthy culture affects a company's bottom line and the impact cultural strategy can have on your firm and community. She provides historical context for current cultural challenges and examples of the best ways we can move forward. About Mindy Gulati: Mindy is a seasoned strategist and advisor whose career spans law, leadership, and organizational transformation. Rooted in a strong foundation of critical thinking and problem-solving, she began her prof...
Jul 02, 2025•45 min
This is a recording of the closing conversations at SERC where the creator of the AEC Marketing Memes instagram page and I sit down to talk about the page, how content is created, and their philosophy behind the page. AEC Marketing Memes: https://www.instagram.com/aecmarketingmemes/?hl=en Video of Surreal Cereal Ad: https://www.youtube.com/watch?v=PDJ7eG9ZYRE...
Jun 26, 2025•44 min
Myself and the fantastic mind behind the AEC Marketing Memes page, "Mimi", talk about the sessions we went to at SERC and some of our key take-aways. We also touched on the conference as a whole and the details that stuck out the most to us as attendees.
May 22, 2025•46 min
In this episode as part of the SERC conference series, Shane and I talked about management strategies to help your team's operations and maximize efficiency which included systems to eliminate tedious and time-intensive tasks like reformatting resumes and project sheets. About Shane: Shane Kane Director | Turner & Townsend Over the course of his marketing career, including work at an independent marketing agency and professional service firms focused on building design, construction and mana...
May 20, 2025•17 min
In this episode, Lillian and I talk about the importance of looking outside the AEC space to get inspired, prevent burnout, and effectively communicate your firm's brand and strategy. About Lillian: Lillian Parker External Communications Manager | Little Diversified Architectural Consulting Lillian is a curious and enthusiastic communications strategist, relationship builder, and storyteller. Professionally, Lillian serves as External Communications Manager with Little Diversified Architectural ...
May 18, 2025•39 min
In this episode, industry veteran Bill Long, PE, LEED AP, and SMPS Fellow, shares his extensive insights on the strategic role of business development (BD) and marketing in AEC. He discusses how technical professionals and marketers can effectively collaborate throughout the client acquisition process, emphasizing the importance of connecting, meeting, and following up with clients to build relationships and establish trust. Bill Long, PE, LEED AP, FSMPS Principal | WRL Consultants Bill is an ex...
May 14, 2025•26 min
In this podcast episode, we dive into Whole-Brain® Thinking and Gracewriting, exploring how these tools can transform communication and proposal writing by tailoring messages to different thinking styles. Through engaging insights and real-world examples, we discuss key questions about leveraging these methods to improve marketing strategies, lead teams, and achieve impactful results. Carol Doscher is the Founder, President, and CEO (Chief Encouragement Officer) of Graceworks, a communications t...
May 07, 2025•37 min
In this episode, we explore the intricacies of social media strategy, including tools, recommendations, and tips for creating and maintaining your online presence. We also discuss how to refine your social media and online content to meet the needs of your firm. Duncan Robertson, CPSM Director of BD and Marketing | Tamarack Grove Engineering Duncan is a BD and marketing professional who has dedicated his young career to the A/E/C industry. In just over five years after graduating from college, D...
Apr 30, 2025•35 min
Ever felt like proposals take over your life? In this episode, we talk about Briana's SERC session on owning your pursuit schedule, balancing work and personal life, and learning how to stay in control even when everything feels chaotic. About Briana: Briana Carter, CPSM | Associate and Marketing Strategist | Page Briana is a seasoned Marketing Manager at Page. She has been in the industry since 2017 and has experience working in the “A,” the “E,” and the “C.” She found her niche as a visual sto...
Apr 23, 2025•22 min
In this episode, Sarah explains the importance of creating a clear, actionable vision for success - whether that be organizational growth or adapting to disruption or change. She emphasizes starting with reflection—examining what has changed, what remains constant, and identifying non-negotiables to guide decision-making. Sarah discusses how a shared vision, rooted in a company’s current reality, is essential for aligning leadership and activating teams to achieve long-term goals. By learning fr...
Apr 09, 2025•45 min
In this episode, Tim Asimos and I talk all about client experience (CX) and its importance for standing out in the AEC industry. We look at the connection between CX and brand, discussing how marketing professionals are uniquely positioned to serve as brand ambassadors and take ownership of the overall brand experience. About Tim Asimos, CPSM Head of Growth @ Client Savvy Tim Asimos is a catalyst for disruption in A/E/C marketing, providing keen insights on modern marketing and a unique perspect...
Mar 12, 2025•48 min
In this episode, I walk through my key takeaways from the Managerial Economics course I took and how it applies to AEC Marketing as a whole.
Feb 07, 2025•14 min
In this episode, I give a little peep into what I've been up to the last few months and what I've got in store for everyone this New Year! Links: Project Nomination Form: https://docs.google.com/forms/d/e/1FAIpQLScXXX4IC86vPGvTt7Z7DeLeblyFRcTw_uHmJA2K92AJM0L2Sw/viewform?usp=header General Survey: https://docs.google.com/forms/d/e/1FAIpQLScXXX4IC86vPGvTt7Z7DeLeblyFRcTw_uHmJA2K92AJM0L2Sw/viewform?usp=header...
Jan 08, 2025•15 min
This episode goes into why your company should feature employees and leverage thought leadership as an important component of both marketing and culture. One common piece of pushback that we are looking to answer/mitigate is - if we feature our employees, they'll just get recruited away! Listen in to hear how we address that and other pushback we often hear. About Ida Cheinman, Substance151 Principal and Creative Director: Ida is a brand strategist, designer, marketer, speaker and educator who u...
Dec 04, 2024•30 min
This episode is a very quick recap of the relevant pieces I got from my Survey Methodology course.
Nov 07, 2024•10 min
In this episode Aimee Colton and I talk about the Utah Department of Transportation's instragram page and the strategy behind it's incredibly funny and sometimes serious posts. From getting buy in to tracking key metrics, this is an episode you don't want to miss! About Aimee: As the social media manager for UDOT, Aimee has grown their social media accounts by tens of thousands of followers. Most notably, she launched and grew the UDOT TikTok account, amassing millions of likes and over 120,000 ...
Oct 23, 2024•24 min
In this episode I'm joined by Ryan Sullivan to talk about the essential financial literacy needed for success in the AEC industry. We explore how businesses allocate their funds and listeners will learn about key financial terms such as revenue, expenses, and profit, and we’ll discuss crucial project-level considerations like overhead, utilization, and billable rates. We also explore how this financial knowledge can inform marketing strategies, focusing on pre-bid work, the go/no-go process, and...
Sep 18, 2024•31 min
In this episode, I'm joined by Katherine Robinette to discuss the challenges of initiating change within organizations, emphasizing the importance of clearly defining goals before embarking on any project. We talk about the process to follow for change management and common scenarios where individuals may feel hesitant to start due to uncertainty or anticipated resistance. We stress the significance of clear communication throughout the process to mitigate resistance and foster engagement. If yo...
Aug 22, 2024•37 min
In this episode, Chemene Phillips explains the differences between branding and marketing, especially for smaller vs. larger firms. We highlight the importance of budget allocation in making these strategies work. Plus, we share how new companies can effectively build their brand and why consistent branding is key to tackling challenges like talent turnover and keeping customer loyalty strong. Chemene Phillips, President: In 2002, Chemene had a vision to help companies build their brand story th...
Aug 09, 2024•29 min
This mini episode is quick rundown on listening and how to be a good listener. Hope you enjoy!
Jul 25, 2024•10 min
In this episode, Bryce Batts outlines what the labor market looks like right now and the best ways to attract and retain talent. This includes how marketing can improve the processes in place to align new employees with company culture and attract top talent using marketing best practices. Bryce has been a recruiter in the AEC industry for 15+ years and is a certified Career Coach and Speaker. She met her husband in college, and they have two daughters and a Bernedoodle. She attended NC State Un...
May 30, 2024•19 min
In this episode, I'm joined by Marci Thompson as we dive into the essence of leadership. Marci offers a unique perspective on her own approach to leading and provides valuable advice on what leaders should do more and less of to shine. Join us for a great conversation of what it truly means to be a great leader and bring your own brilliance. Marci D. Thompson, DES| Interim Chief Executive Officer/ CSO, SMPS Interim Chief Executive Officer/CSO for the Society for Marketing Professional Services (...
May 16, 2024•33 min
In today's podcast, Richard Tregaskes from Atkins Realis shares his journey with dyslexia and its impact on his innovative problem-solving skills. He talks about initiating a neurodiversity employee resource group in the Americas, inspired by his university diagnosis, which helped improve his academic performance. Our conversation highlights the importance of neurodiversity in the workplace, especially in the AEC industry, emphasizing the need for accommodating and understanding neurodiverse emp...
May 01, 2024•24 min
This episode dives into constructing and evaluating effective pursuit processes, and defining what sets them apart from traditional proposal process. Krystn shares her philosophy of prioritizing clients over projects, highlighting the strategic, client-focused approach that distinguishes a pursuit process. She details the fundamental steps crucial for any company's prosperity, underscoring the importance of adaptability, defined roles, and striking a balance between inflexibility and flexibility...
Apr 04, 2024•24 min
In this episode Dr. Tullio Rossi explains how he uses animated videos to convey complex information in a simple and approachable way. While Tullio primarily works with scientists, the principles of communicating complex projects are what the A/E/C and scientific communities share. Dr. Tullio Rossi is an award-winning science communicator, marine biologist and graphic designer. As founder of the agency "Animate Your Science", he helps STEM professionals tell their story to the world. His engaging...
Mar 20, 2024•25 min
In this episode we dig into the transformative impact of AI in the AEC industry. Discover how AI is reshaping the AEC landscape and paving the way for firms to gain a competitive edge. This conversation is balanced between AI expert Mehdi Nourbakhsh, Ph.D. and CEO Andy McCune as we explore the benefits of integrating AI software, strategies for staying ahead of the curve, and crucial considerations for successful implementation. About today's guests: Mehdi Nourbakhsh, Ph.D., is an author, speake...
Mar 06, 2024•43 min
This episode is part two of my book report on Never Split the Difference by Chris Voss. In this episode I go over mastering "no" and getting to "That's Right".
Feb 21, 2024•16 min
I'm trying something new this year and doing book reports on professional development books I really like. In this episode I'm going through Never Split the Difference by Chris Voss and applying the tactics he discusses to AEC Marketing! In this episode I cover the two building blocks for building relationships and improving communication - mirroring and labeling. Link to book: https://www.amazon.com/Never-Split-Difference-audiobook/dp/B01COR1GM2/ref=sr_1_1?crid=SW75YBEQRXVL&keywords=never+s...
Feb 07, 2024•24 min
Have you ever wondered how to make your website really stand out? Well, in today's episode, Ben and I dive into working with a copywriter when designing a website and the role good copy plays in a successful user experience. Now, Ben has some serious wisdom to share. He's a firm believer in getting the copywriter involved right from the start. Why? Because thoughtful copy can guide the entire design process and make sure your website speaks directly to your audience. So, if you want your website...
Jan 17, 2024•27 min
