Adyen Presents: Embedded Finance

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Adyen Presents: Embedded Finance, your go-to resource for understanding how SaaS platforms can unlock the full potential of embedded finance. Hosted by Hemmo Bosscher, each episode dives into real-world success stories, industry insights, and practical guidance from experts in a variety of industries, analysts, thought-leaders, and fintech specialists. Designed for SaaS founders, CEOs, CFOs, product heads, and tech decision-makers, the show demystifies the complexities of embedded finance, covering everything from integrated payments to business banking, capital, and card issuance.

Last refreshed: July 28th, 2025 at 4:28 AM ⓘ

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Episodes

Getting Embedded Payments Right with Wix & Emily Bartels

Embedded payments are transforming how software platforms serve their customers, moving beyond basic functionality to become comprehensive business operating systems. In this episode of Adyen Presents: Embedded Finance Podcast, host Hemmo Bosscher explores the evolution of embedded payments through conversations with Emily Bartels, former payments leader at Mindbody, and Wix payments co-heads Amit Sagiv and Volodymyr Tsukur, who oversee payments for a platform serving over 250 million users acro...

Jul 16, 2025•53 min•Ep. 3

Selling Embedded Payments, with Zenoti & Flagship Advisory Partners

Embedded finance is transforming how software platforms serve their customers, with payments integration emerging as a critical foundation for building comprehensive financial service offerings. In this episode of Adyen Presents Embedded Finance, host Hemmo Bosscher explores successful strategies for selling embedded payments with Joel Van Arsdale, Managing Partner at Flagship Advisory Partners, and Vamshidhar Reddy, GM of Payments at Zenoti, a leading cloud platform for beauty and wellness busi...

Jul 02, 2025•48 min•Ep. 2

The Story Behind The Numbers, with SumUp & BCG

Embedded Finance is transforming how software platforms serve small businesses, creating new revenue streams while solving critical customer pain points. In this episode of Adyen Presents: Embedded Finance, host Hemmo Bosscher explores the evolving landscape of embedded financial products through two illuminating conversations with Max Zevin, Partner at Boston Consulting Group, and Jakob Carstens of SumUp, who share insights on market opportunities and real-world implementation. [13:53] The Futu...

Jun 18, 2025•56 min•Ep. 1

Teaser

Adyen Presents: The Embedded Finance Podcast is your go-to resource for understanding how SaaS platforms can unlock the full potential of embedded finance. Hosted by Hemmo Bosscher, each episode dives into real-world success stories, industry insights, and practical guidance from experts in a variety of industries, analysts, thought-leaders, and fintech specialists. Designed for SaaS founders, CEOs, CFOs, product heads, and tech decision-makers, the show demystifies the complexities of embedded ...

Jun 16, 2025•45 sec

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