Advertising Specialty Institute - podcast cover

Advertising Specialty Institute

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.
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Episodes

The Social Angle, Episode 105: How to Monetize Your Podcast

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Matt LaWell, managing editor of GCI magazine, about how you can get started with monetizing your podcast, the keys to ensuring you continue to make money, and much more.

Jun 03, 202237 min

The Social Angle, Episode 104: Why Company Culture Matters

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with John Morris, executive director of brand, about Club Colors’ social game, some of their fun initiatives, like the Monthly Sales Championship Belt, and the networks with the best ROI. Morris also dishes on the company’s approach to content creation ... and you won’t believe his answer!

May 28, 202238 min

The Social Angle, Episode 103: How to Tap Into the National Day Calendar

Did you know that February 9 is National Pizza Day? Or that August 26 is National Dog Day? And what about May 4, Star Wars Day? (“May the Fourth Be with You!”) If you’re not aware of some of these quirky national days, that often become trending topics on social media, you could be missing out! In the latest Social Angle podcast, first streamed live on Facebook, ASI Media’s Vinnie Driscoll and Elieza Bague discuss the history of the calendar, how you can use it for your business, and some of the...

May 20, 202229 min

Promo Europe Races Ahead in Sustainability Movement

Europe-based promo firms are making a strong push toward greater sustainability in product materials and operations. What can North America learn? A sales leader at Netherlands-based supplier Clipper shares insights.

May 19, 202230 min

Sell Value Rather Than Price

Sales strategist and leadership expert Meridith Elliott Powell discusses the importance of reframing the sales conversation around value rather than dollar signs.

May 16, 202211 min

How to Supercharge the Sales Process With Better Apparel Decoration

Imagine what the impact on your distributorship would be if you could say “yes” to every decorated apparel project that comes your way. Well, you don’t have to imagine anymore. Today we’re joined by Josh Ellsworth, Executive Vice President of Sales & Marketing at STAHLS’. We’ll discuss how to take an analytical view of your current sales to find ways to drive improvement across the sales funnel, thanks to new and innovative decoration technology.

May 10, 202221 min

The Social Angle, Episode 102: Why Going Green Matters

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Lauren Piller, vice president at Eco Marketing Solutions (asi/185798), about the importance of offering eco-friendly products, what’s hot in the sustainability market, and the role social media plays in it all.

May 06, 202228 min

The Social Angle, Episode 101: Hot Trend in Promo: Unboxing

In the latest Social Angle podcast, first streamed live on Facebook, ASI Media’s Vinnie Driscoll chats with Savannah Dmytriw, senior account executive at Team SCG, about the power of unboxing videos, how you can use them for your business, and much more.

May 02, 202232 min

Spotlight on Stran & Company

The Top 40 distributor’s profile in promo has been on the rise. CEO Andy Shape discusses becoming a publicly traded company, acquisitions, the future of the industry and more.

Apr 29, 202241 min

Neil Ringel Discusses PCNA’s Sustainability Initiative

The Top 40 supplier launched ProudPath this week, which it is hoping will be a comprehensive, turnkey platform that will help promo distributors communicate their environmental and social efforts with confidence.

Apr 21, 202216 min

The Social Angle, Episode 99: Solar-Powered Social Media

If you follow the social media accounts of Top 40 distributor Geiger, chances are you’ve seen their solar-powered tower lit up for things like holidays, sporting events, and even to raise awareness and support. In this Social Angle discussion, ASI Media’s Vinnie Driscoll chats with Chris McKee, SVP and Chief Revenue Officer at Geiger, about the tower’s history, it’s impact on their social media, and much more!

Apr 15, 202227 min

The Social Angle, Episode 97: Are Stories Worth Your Time?

In this spirited Social Angle podcast, first streamed live on Facebook, ASI’s social media team of Vinnie Driscoll and Elieza Bague discuss the pros and cons of Stories, how to create them and why a business should start using them.

Apr 04, 202239 min

Reinventing a Legacy Business

Steven Farag, co-owner of Campus Ink, talks about evolving and expanding the decorated apparel firm, and the details of a recent investment by billionaire Mark Cuban.

Mar 30, 202223 min

The Social Angle, Episode 96: Promo + Social Media: Perfect Together!

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Natasha Rawls, of the MRL Group, about her approach to creating content, why video is so powerful, the latest trends in promo, how she once got over five million views on a TikTok, and much more.

Mar 25, 202242 min

The Social Angle, Episode 95: Stand Out with Trending Topics

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with James Ko, affectionately known as "Jimmy Capko," about how he combines his love of hats with social media, how it’s impacted his business, and much more.

Mar 18, 202225 min

Hearts in Ukraine

Born and raised in Ukraine, ASI employees Alex Shilman and Nataliya Royzman deliver poignant insights into how the Russian invasion of their native country has impacted them as well as their families and friends.

Mar 17, 202244 min

Logo and Design Trends for 2022

Carly Schulman, editorial intern and budding graphic designer, shares some of the biggest trends she’s seeing in logo design this year.

Feb 25, 202219 min
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