Vivek Srivatsa on Evolving the Phygital Consumer Experience
Episode description
The pandemic has pushed many sectors that were predominately marketed through physical experiences to scale up digital connections.
One of the segments that has seen this evolution the most is the automotive sectors.
On this episode, Varun is joined by Vivek Srivatsa, Head, Marketing, Passenger Vehicles Business Unit at Tata Motors to discuss the phygital model in the automotive sectors and how it has evolved the consumer brand relationship. Vivek also tells how he looks at the the future of phygital experience evolving.
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Tata Motors on YouTube: https://www.youtube.com/channel/UCGk_EOyEtbl-XdbVHRPwnfQ
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